DIGITAL TOYS  FOR KIDS          BY: BJÖRN JEFFERY
BACKGROUND
FOUNDERS FROM BONNIER R&D     EMIL OVEMAR       BJÖRN JEFFERY
ENTER: TOUCHSCREENS
BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier
STARTING POINTS• Touch screen based• Fun for kids• Playing together• Stimulating creativity• Play tested
RESEARCH:PLAY, TOYS & GAMES
WHO IS OUT THERE?
TYPES OF PLAY            MAKE- ACTIVE                MANIPULATIVE    CREATIVE        LEARNING           BELIEVEPhysical   ...
TYPES OF PLAY                                             LEARNINGACTIVE          MAKE-         BELIEVE                   ...
TOYS & PLAY. NOT JUST GAMES
UNGAMIFICATION”As they grow older, American children havelost their natural and spontaneous love ofplaying. Instead, they ...
BLOCKBUSTER TOYS
THIS ISTOCA BOCA
VISION: MAKE THE WORLD’S   MOST MAGICAL,DIGITAL TOYS FOR KIDS15
TOCA BOCA BRAND• We’re a game play studio• We encourage self-expression and stimulate the imagination• We bring people tog...
OUR TOYS
PLAYING > GAMINGLEARNING > EDUCATION
DIGITAL TOYS FOR KIDSPRESCHOOL      CREATIVE PLAY
APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012
THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery             +1 415 577 6349 // +46 705 66 19 46TRY OUR...
 Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013
 Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013
 Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013
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Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013

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Beyond Winning & Losing: Designing Digital Toys for Kids

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Björn Jeffery, CEO & Co-Founder, Toca Boca Digital Kids Conference 2013

  1. 1. DIGITAL TOYS FOR KIDS BY: BJÖRN JEFFERY
  2. 2. BACKGROUND
  3. 3. FOUNDERS FROM BONNIER R&D EMIL OVEMAR BJÖRN JEFFERY
  4. 4. ENTER: TOUCHSCREENS
  5. 5. BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier
  6. 6. STARTING POINTS• Touch screen based• Fun for kids• Playing together• Stimulating creativity• Play tested
  7. 7. RESEARCH:PLAY, TOYS & GAMES
  8. 8. WHO IS OUT THERE?
  9. 9. TYPES OF PLAY MAKE- ACTIVE MANIPULATIVE CREATIVE LEARNING BELIEVEPhysical Dolls Construction Music BooksOutdoors Role-play Puzzles Arts & Crafts Games Sports Scenes Patterns Audio-Visual Skills
  10. 10. TYPES OF PLAY LEARNINGACTIVE MAKE- BELIEVE MANIPULATIVE CREATIVE
  11. 11. TOYS & PLAY. NOT JUST GAMES
  12. 12. UNGAMIFICATION”As they grow older, American children havelost their natural and spontaneous love ofplaying. Instead, they have forgotten how toenjoy the game with their focus on winning.”
  13. 13. BLOCKBUSTER TOYS
  14. 14. THIS ISTOCA BOCA
  15. 15. VISION: MAKE THE WORLD’S MOST MAGICAL,DIGITAL TOYS FOR KIDS15
  16. 16. TOCA BOCA BRAND• We’re a game play studio• We encourage self-expression and stimulate the imagination• We bring people together to play• We satisfy children’s emotional needs in new ways• We use new technical possibilities to empower children
  17. 17. OUR TOYS
  18. 18. PLAYING > GAMINGLEARNING > EDUCATION
  19. 19. DIGITAL TOYS FOR KIDSPRESCHOOL CREATIVE PLAY
  20. 20. APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012
  21. 21. THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery +1 415 577 6349 // +46 705 66 19 46TRY OUR APPS - www.tocaboca.comFOLLOW US - www.tocaboca.com & twitter.com/tocaboca

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