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MindfulEye Pitch Presentation (2000) - Tod Maffin

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MindfulEye Pitch Presentation (2000) - Tod Maffin

  1. 1. 70 65 60 55 50 45 Oct 30 College junior sends email about possible flaw in chip Nov 3 Local engineering magazine picks up story about chip flaw Nov 22 CNN does small piece on report Dec 2 Intel admits there may be a problem = share price Nov 24 NY Times and Boston Globe each publish major article on flaw
  2. 2. What It Does Provides organizations with the first alert of anything being said on the Internet about them that might affect share price, investor confidence, product sales, etc.
  3. 3. Feeds (In) Chat Rooms Web sites News Groups Web-based discussions Ranking Engine Delivery (Out) Fax Cell E-Mail Web The Process
  4. 4. Why It’s Better Exclusive feeds. Live chat room discussions, pay sites, AOL, rogue web sites... Stronger engine. Advanced ranking system, smarter searching... Better delivery. Direct to cell phones and pagers, extensive web UI, enhanced email delivery options...
  5. 5. Responses • Immediately alert company staff • Instant news release preparation and distribution • Respond to originator of information (services partners) • Send content to legal staff
  6. 6. Revenue Strategy • Free basic services: Web-based, summary email reports • Premium extra services: Immediate email, cell phone, fax reports • Packaged bundles of services (daytraders, P.R. professionals, etc) • Service partner kickbacks • Advertising
  7. 7. Customer Acquisition • Get relationships with portals to put as part of portfolio building process • Heavy branding (WSJ, quicken.com, etc.) • Extra/value-added services on own site • Partner w/response firms for discount
  8. 8. Financial Audiences • Public Companies (25,000) • Investment Community • Individual Investors • Institutional Investors • Venture Capitalists • Investment Banks • Brokerage Houses • Stock Analysts • Banking Community • Commercial Banks • Other Lenders (GE Capital) • Legal Community • Regulatory Community • Governments • Stock Exchanges • PR/IR Firms • Advertising Agencies • Media Outlets • Newspapers • TV Stations • Business Magazines • Financial Web-Sites • Special Interest Groups • Universities and Colleges • Municipal Libraries • Customers • Competitors • Researchers
  9. 9. Additional Audience Groups • Governments • Political parties • Religious organizations • Controversial groups
  10. 10. Success Factors • Branding Aggressively claim market leader position • Focus Not general stock news • Time to Market Immediate start; prototype Sept 30. • Partnerships Fido, Online Investor, Canada Newswire
  11. 11. The Team Vision, leadership, partnerships, p.r. Investor relations, marketing Senior technical development Senior project management Senior financial management
  12. 12. Tod Maffin Internationally recognized expert in business technology Started leading Internet services firm in Vancouver; grew from 2-35 people in 18 months Clients: Honeywell, Mackenzie Financial, Richmond Savings, ISM-BC, Real Estate Board, and dozens others Boards: Microcell, TechBC
  13. 13. Ray Toressan, APR President and Chief Strategist of Torresan/TCI, western Canada's leading financial cmns. firm Fifteen years’ experience as public relations consultant Partner in Toronto public relations firm specializing in communications for TSE-listed companies Clients: ICBC, Intracorp, BC Gas, and Diamond Fields President of local Canadian Public Relations Society
  14. 14. Confidential #1 One of country’s most highly sought-after Internet programmers Senior tech lead on major banking web sites (Canada Trust, Richmond Savings, TD Bank) Developed ground-breaking Internet financial apps, including immediate online credit checks Internet programming specialty since 1994; degree in commerce; Microsoft Certified Professional (development and systems management)
  15. 15. Confidential #2 Senior project manager on major financial Internet initiatives: HSBC Bank USA, Richmond Savings, etc. Operations Manager at quickly growing web firm Currently senior project manager at large Internet services company Multi-tasking: HTML, debugging, tech lead, JS programming, etc.
  16. 16. Roger Mutimer, CA 20 years management and consulting experience Led successful turnaround of 600 employee organization Author of industry standard management development programs Former commercial lending manager, BoM Role: Organizational Dev; Financial Management
  17. 17. Prototype Investment Techn ology 8% Intern et 7%Office 10% Mana geme nt 6% Salari es 69%
  18. 18. Exit Strategy • Acquisition by portal Yahoo! Finance, Excite, etc. • Acquisition by financial web service Quicken.com, etrade.com, etc.
  19. 19. Next Steps • Seed financing for prototype development and marketing strategy • Acquisition of technical staff • Development of comprehensive business plan and technology • Financing the launch and/or sale to Internet giant
  20. 20. Opportunity Summary • Revolutionary service; exclusive technology • First comprehensive solution to significant new economy problem • Market potential of $500M+ per year • Strong management with complementary skills • Clear exit strategy
  21. 21. web http://investortrack.com email

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