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Solving the Employee Engagement Problem

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Solving the Employee Engagement Problem

  1. 1. Solving the Employee Engagement Problem Martyn Barnett – Managing Director, RMG Networks Ltd. 6th July, 2017
  2. 2. Welcome to the Employee Experience Era
  3. 3. Going forward…(organisations) are absolutely going to focus on the physical environment, the technical environment and the cultural environment. This is the winning formula for creating and designing employee experiences…Organisations that invest in employee experience are more productive, valuable, attractive, innovative, profitable … than those who don't. These "Experiential Organisations" crush the competition in every metric. JACOB MORGAN, Forbes “ ”
  4. 4. What Does a Poor Employee Experience Look Like?
  5. 5. 17%* 57%* 26%* SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics Poor employee experience manifests itself as disengagement
  6. 6. Businesses face a constant battle on multiple fronts to succeed Political and economic uncertaintyLack of EngagementDisruptive Influences Workforces struggling with the work-life balance The impact of the iGeneration The power of social media in making or breaking reputations
  7. 7. IS THERE MUCH AT STAKE?
  8. 8. YES THERE IS!
  9. 9. SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics Companies with engaged employees 21% 10% Higher customer loyalty More profitable Better service and productivity 21% 147% Higher earnings per share
  10. 10. SOURCES: : Gallup Survey 2013, Gallup Q12® Meta-Analysis Report, Quora consulting report 2016, office for national statistics and OECD, Source office for national statistics 70% of business transformation efforts fail due to lack of engagement
  11. 11. KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE 01 02 03 04 05 STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT 06
  12. 12. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE What are our GOALS? What are our VALUES? What are our BELIEFS? What is our POSITION?
  13. 13. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE WHY are we here? Why is this RELEVANT? Why ME? What is the CONTEXT?
  14. 14. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE HOW will we do this? What is the PLAN? What is my ROLE? What is everyone else DOING?
  15. 15. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE Accommodate FEEDBACK Employee EMPOWERMENT Build TRUST
  16. 16. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE CELEBRATE Success RECOGNISE Contribution PEER Recognition EXTERNAL Interests
  17. 17. STRATEGY 01 TRANSLATE 02 ALIGN 03 LISTEN 04 SHARE 05 INSIGHT 06 KEY STEPS TO IMPROVE THE EMPLOYEE EXPERIENCE FOR A MORE ENGAGED WORKFORCE MY Performance DEPARTMENT Performance COMPANY performance Empower PRODUCTIVITY
  18. 18. 01 02 03 04 05 06 INTERNAL COMMUNICATIONS COMMON FACTORS ACROSS THESE STEPS STRATEGY TRANSLATE ALIGN LISTEN SHARE INSIGHT
  19. 19. • Growing challenge in ‘reaching’ all employees • Desire for real-time / updated information • Greater value resulting from personalised and segmented content • Delivering performance metrics to drive employee behaviour and productivity • Challenges to relate to Millennials, and Generation-Z • Greater demand for video • Greater demand for employee interactivity & EGC • Mobile is mandatory INTERNAL COMMUNICATION TRENDS
  20. 20. Inbox overload Unengaging delivery Easy to ignore Competes with spam messages Hard to reach employees EMAIL CLUTTER Under utilised or not easily / regularly accessed Lack of personal messaging ‘Pull’ approach to content Usage varies INTRANETS UNDERUTILISED Location Dependent Difficult to reach remote employees Too often just a cascade of corporate messaging Often lacking strategy COMMUNICATION STRATEGY CHALLENGES IN ACHIEVEING EFFECTIVE INTERNAL COMMUNICATIONS
  21. 21. WHAT DOES EFFECTIVE INTERNAL COMMUNICATIONS LOOK LIKE? EMPLOYEE EXPERIENCE CULTURE PEOPLE SYSTEMS PROCESSES EMPOWER GOALS VISION BELIEF
  22. 22. Strategies Techniques Reach all employees • Go beyond email, Intranet and digital signs • Push content to desktop and mobile devices Provide information personalised to me • Segment employee groups • Customise content to each target group Include performance data of vital interest to me • Departmental / team metrics • Personal metrics Deliver real-time communications • Device of employee “choice” • Interrupt (instant messaging) Make content “king” • Frequent (rich & relevant) content updates • Liberal use of video (10X – 20X from today) Solicit input and provide feedback • Broad use of surveys and assessments • Deliver response / actions • Integrate Social Media and EGC Measure and optimise message impact • Assess and learn from past • Use analytics to monitor consumption WHAT SHOULD BE CONSIDERED IN MY INTERNAL COMMUNICATION STRATEGY?
  23. 23. REACH CONNECT INCLUDE INFLUENCE EMPOWER Interact at the right locations & moments following your audience’s preferences / journey Create meaningful, immersive & impactful interactions and connect with employees Keep control over which content gets published and to whom across all levels of the business The right mix of content presented in the right way throughout all connection points Provide decision influencing information to your employees alongside relevant content
  24. 24. RELEVANT CONTENT GETS EMPLOYEES ENGAGED
  25. 25. INSIGHTFUL CONTENT GETS THEM THINKING
  26. 26. PERFORMANCE METRICS INSPIRE ACTION
  27. 27. MULTI-PLATFORM TECHNOLOGY REACHES ANYWHERE
  28. 28. EMPLOYEE DELIVERED CONTENT BUILDS LOYALTY
  29. 29. GAMIFICATION DRIVES PERFORMANCE
  30. 30. PERFORMANCE LOYALTY AND DRIVES ANYWHERE, BUILDS ACTION IN LOCATIONS THINKING AND TAKING ENGAGED EMPLOYEES
  31. 31. That is the Employee Experience
  32. 32. RMG VISUALISATION – MULTI-PLATFORM APPROACH
  33. 33. Thank You

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