1. #EFSConf2018

2. Digital Engagement.
March 2018
Prepared for Engage for Success
What we have learnt, so far.

3. We believe that...
Successful companies
are built by happy,
creative and productive
people.
Digital Engagement | March 2018 3
We do that by...
Making smart, informed
choices about people and
improving working lives.
We are…
Organisational Scientists
and creators of People
Analytics technology.
Our Purpose.

4. Digital Engagement | March 2018 4
Digital Innovation: the possibilities of tech.
Online, Mobile Formats
Interactive Experience
Process. Better Actions.
Predictive AI
Statistical Superpowers
Natural Language Processing
Listening at Massive Scale
Discovery. Better Insight.

5. How is Digital Innovation impacting the Science of Engagement?
Discovery. Better Insight.
Built from frameworks.
Based on dated research.
Generalised Measure.
Created from other
companies surveys.
5Digital Engagement | March 2018

6. Discovery. Better Insight.
Built using your data.
Based on evidence.
Custom Measure.
Proven to create value
for your organisation.
6Digital Engagement | March 2018
How is Digital Innovation impacting the Science of Engagement?

7. How is Digital Innovation impacting the Science of Engagement?
Process. Better Actions.
Built from templates.
Based on average ‘insight need’.
Static Reports.
Created to minimise
customisation / project effort.
7Digital Engagement | March 2018
Discovery. Better Insight.
Built using your data.
Based on evidence.
Custom Measure.
Proven to create value
for your organisation.

8. Discovery. Better Insight.
Built using your data.
Based on evidence.
Custom Measure.
Proven to create value
for your organisation.
Process. Better Actions.
Designed to adapt intuitively.
Based on personas and user stories.
Interactive Experiences.
Facilitates the process
of positive change.
8Digital Engagement | March 2018
How is Digital Innovation impacting the Science of Engagement?

9. Discovery. Better Insight.
Built using your data.
Based on evidence.
Custom Measure.
Proven to create value
for your organisation.
Process. Better Actions.
Designed to adapt intuitively.
Based on personas and user stories.
Interactive Experiences.
Facilitates the process
of positive change.
9Digital Engagement | March 2018
How is Digital Innovation impacting the Science of Engagement?

10. Priorities
and Plans
Clarity
of Action
Insights
and impactEngage Experiences.
How will each
person in the
process
experience the
impact and
benefits of
better insight
and better
action?
Leadership
2
Business Partner
3
Managers
4
1
Project
Team
Your People
1
0
Digital Engagement | March 2018

11. Your People
The Need:
Shorter, better surveys that
resonate with people.
Online, Mobile Formats
Interactive Experience
1
1
Digital Engagement | March 2018

12. Your People
Ethno-Science:
What are we really
measuring?
Technology can’t
solve everything.
I have a best friend at work.
What is this
measuring?
I have many
best friends.
I have only one
best friend.
Work is the kind of place where I feel
I could make friends.
Not whether I have “a best friend at work”
But the atmosphere at work: whether work is a friendly,
open place where I can be myself (i.e., engaged,
included)
or
1
2
Digital Engagement | March 2018

13. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
1
Predictive AI
Statistical Superpowers
Discovery. Better Insight.
1
3
Digital Engagement | March 2018

14. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
PerformanceAttritionAbsence
Engagement
Employee
Behaviour
Question 3
Question 6
Question 2
Question 1
Question 5
Question 4
Predictive AI
Statistical Superpowers
1
4
Digital Engagement | March 2018
1

15. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
PerformanceAttritionAbsence
Engagement
Employee
Behaviour
Question 3
Question 6
Question 2
Question 1
Question 5
Question 4
Predictive AI
Statistical Superpowers
1
5
Digital Engagement | March 2018
1

16. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
PerformanceAttritionAbsence
Engagement
Employee
Behaviour
Question 3
Question 6
Question 2
Question 1
Question 5
Question 4
Predictive AI
Statistical Superpowers
1
6
Digital Engagement | March 2018
1

17. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
PerformanceAttritionAbsence
Engagement
Employee
Behaviour
Question 3
Question 6
Question 2
Question A
Question B
Question C
Predictive AI
Statistical Superpowers
New!
New!
New!
1
7
Digital Engagement | March 2018
1

18. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
Predictive AI
Statistical Superpowers
Leadership sets clear goals and targets.
Disagree = +30% predicted attrition.
Disagree to Agree = £1.2m p.a.
1
8
Digital Engagement | March 2018
1 2

19. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
Natural Language Processing
Listening at Massive Scale
Discovery. Better Insight.
1
9
Digital Engagement | March 2018
1 2

20. Digital Engagement | March 2018
2
0
End of Day, Relationship Check-in Survey
To maintain a happy marriage and help me fulfil my stated mission to be a better partner to you, I’d
like to gather some information about your day and gather feedback on how I could improve.
Q1 (of 20). Overall, how satisfied are you with our relationship?
Q2 (of 20). Which of the following elements / interactions of your day were satisfactory or positive?
1
(worst)
5
(best)
Breakfast Lunch Dinner Snacks
Me Our Son Our Daughter Our Dog
Commute Colleagues Manager Workload
The weather Your book My appearance Your appearance
Natural Language Processing
Listening at Massive Scale
People don’t talk in
check boxes.
Project Team
1 2

21. Digital Engagement | March 2018
2
1
So, how was your day?
Natural Language Processing
Listening at Massive Scale
They use complex
language loaded with
sentiment and
emotions.
Project Team
1 2

22. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
Natural Language Processing
Listening at Massive Scale
(neutral) (negative) (positive) 2
2
Digital Engagement | March 2018
1 2

23. Project Team
The Need:
Ability to find the insights
that matter and drive
engagement and therefore
value.
Natural Language Processing
Listening at Massive Scale
What advice would you give leadership?
25% say ‘Clear Strategy’, 20% say ‘Visibility’
Action = Strategy Roadshow?
‘Leadership is Clear’ = Disagree = £1.2m
2
3
Digital Engagement | March 2018
1 2

24. 3
Strategic Actions:
What we will do.
What actions to
consider for your
team.
Technology can’t
solve everything.
2
4
Leadership
Digital Engagement | March 2018
We will… conduct a strategy roadshow to major locations.
Your actions… ensure your team attend. Share
strategy presentation. Hold a discussion on strategy.
Prioritised list of Strategic Actions.
‘Leadership is Clear’ = Disagree = £1.2m
Commitment from leadership can be
small, especially across multiple strategic
actions
2 2

25. Business Partners
The Need:
Clear actions that
resonate with people and
help deliver change.
3 4
Online, Mobile Formats
Interactive Experience
Process. Better Actions.
2
5
Digital Engagement | March 2018

26. Business Partners
The Need:
Clear actions that
resonate with people and
help deliver change.
Online, Mobile Formats
Interactive Experience
Process. Better Actions.
2
6
Digital Engagement | March 2018
3 4

27. Managers
The Need:
Clear actions that
resonate with people
and help deliver change.
4
Online, Mobile Formats
Interactive Experience
Process. Better Actions.
2
7
Digital Engagement | March 2018

28. Qlearsite.com
Thank you Email: hello@qlearsite.com
Twitter: @qlearsite
Linkedin: Peter Clark
Tel: 0203 915 6206

29. #EFSConf2018
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