Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Engage or Bust! 2015 - David Halpern - The Nudge Unit

1,092 views

Published on

David Halpern, author of Inside the Nudge Unit: How Small Changes Can Make a Big Difference speaking at the Engage for Success conference.

Published in: Business
  • Be the first to comment

Engage or Bust! 2015 - David Halpern - The Nudge Unit

  1. 1. © Behavioural Insights ltd David Halpern CEO, BIT National Advisor on What Works www.behaviouralinsights.co.uk
  2. 2. © Behavioural Insights ltd “Our government will find intelligent ways to encourage, support and enable people to make better choices for themselves.”
  3. 3. © Behavioural Insights ltd David Cameron Prime Minister Lord O’Donnell Chair of Academic Advisory Panel Sir Jeremy Heywood Cabinet Secretary and Head of Steering Board Behavioural Insights Team Dr. David Halpern (Director) Owain Service (DD) Dr. Rory Gallagher (International) Academic Advisory Panel Richard Thaler (Chicago) Peter Tufano (Oxford) Theresa Marteau (Cambridge) Peter John (UCL) Maurice Birlotti (UCL) Nick Chater (Warwick) Dan Goldstein (LBS)
  4. 4. © Behavioural Insights ltd Changing the world a nudge at a time…
  5. 5. © Behavioural Insights ltd SOCIAL TIMELYATTRACTIVE EASY
  6. 6. © Behavioural Insights ltd Suicide – a mysterious reduction… Hawton, 2007; Kreitman, 1976
  7. 7. © Behavioural Insights ltd Increasing the number of people with a workplace pension 61% 83% 44% 77% Before auto-enrolment After auto-enrolment Large employers Mid-size employers
  8. 8. © Behavioural Insights ltd 10% 15% 18% 27% Control + Claimant Name + Advisor Name + Reciprocity Attract! – getting people back to work Highest performing text (‘+Reciprocity’) % of job seekers turning up to the Jobcentre Total number of SMSs sent = 1,224
  9. 9. © Behavioural Insights ltd Social - increasing tax payment rates within 23 days (1 month) 33.6% 35.1% 35.9% 37.2% 39.0% Control (8,558) UK Norm (8,300) Local Norm (8,403) Debt Norm (8,779) Local + Debt Norm (8,643)
  10. 10. © Behavioural Insights ltd Timely - increasing diversity in the Police 111.9 105.9 112.1 110.5 Non-BME BME Control Treatment
  11. 11. © Behavioural Insights ltd Engagement and productivity
  12. 12. © Behavioural Insights ltd Carol Dweck
  13. 13. © Behavioural Insights ltd Example: reducing quit rates of adult learners • Important • I can succeed • Practice matters • Plan ahead • I belong
  14. 14. © Behavioural Insights ltd Increased attendance rates 59% 64% Control Treatment
  15. 15. © Behavioural Insights ltd Reduced dropouts 25% 16% Control Treatment • Msgs cost 3.5p each • Largely automated • Across the year less than £5
  16. 16. © Behavioural Insights ltd Implementation intention - % off benefits at 13 weeks 51% 60% Control Treatment Treatment Adjusted 4% Benefit history difference 5% Treatment effect
  17. 17. © Behavioural Insights ltd People helping people – harnessing reciprocity and the ‘economy of regard’ The visiting hours are between 2pm to 5pm
  18. 18. © Behavioural Insights ltd Grant, Norton, Gino…
  19. 19. © Behavioural Insights ltd Informing choices may change the character of work itself
  20. 20. © Behavioural Insights ltd Where next?
  21. 21. © Behavioural Insights ltd “David Cameron’s Vanity Project”
  22. 22. © Behavioural Insights ltd Press coverage
  23. 23. © Behavioural Insights ltd Australia Singapore Peru USA Israel UK Government Moldova Ukraine Belarus Montenegro Guatemala Canada Oman UAE Germany Finland Netherlands Pakistan India Mexico Colombia Jamaica
  24. 24. © Behavioural Insights ltd Tax compliance in Latin America: Guatemala case study $6.67 $6.82 $14.19 $16.16 $20.64 $24.62 Control Original BIT letter BIT + National Pride BIT + Social Norms BIT + Deliberate Choice
  25. 25. © Behavioural Insights ltd 1.6% 1.5% 12.1% 19.1% Public gain (16,807) Public loss (17,159) Loss-frame People with large debts react differentlySegmentation: which messages work for who… Owe £30,000+
  26. 26. © Behavioural Insights ltd Productivity, trust, and better informed firms
  27. 27. © Behavioural Insights ltd Behavioural insights have proven highly impactful on several levels Goals swb Policies Midata; regulation; public health; php Processes Letters; texts; scripts; web design etc RCTs ‘What Works’ centres
  28. 28. © Behavioural Insights ltd

×