Online content development worksheet

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Online content development worksheet

  1. 1. Online Content Development WorksheetThis worksheet was designed as a tool that the marketing (client) teams can use during thethought leadership, etc..development process. The goal is to capture the information regardingkey messages, audiences and other purposes driving the activities for the organization so thatwhen trying to develop the content, including how to position the material online, the informationhas been captured and is readily available for review.By capturing this information along the way, versus trying to remember or figure it out when thedeadline is approaching, online content can hopefully be improved – especially from the lastminute act of copying the first paragraph or two from the final document to post online. Thisinformation can also be useful in developing other promotional materials like e-mail and executiveletter copy.The marketer using this document can choose whether it is their preferred method to use on theircomputer or print out and write out the information during development discussions and otherrelated meetings. It should be seen as a useful tool to capture information. Page 1 of 3
  2. 2. Online Content Development WorksheetDepartmentdeveloping deliverableProject leadMarketing leadAdditional resourcesTitle/working nameExpected launchWhat type ofdeliverable (brochure,thought leadership1, casestudy, bio)Topic of deliverablePurpose of deliverableAudience (General)Audience-Csuite level(Specific – max. 2)The main take-awaymessage(Conclusion)How is take-awayuseful/of value toaudience (General)How is take-awayuseful of value to C-suite audience(Use Csuite identified intable above)1 Thought leadership includes white papers, points of view, research/study/survey reports, article – self published or through external channel. Page 2 of 3
  3. 3. Issue Take-away message3 issues addressedwithin deliverableand 2 take-awaymessages/issue(Support)Issues can include –problems that keepaudience up at night andinformation can help solve;hot topic in the marketKey words/phrasesregarding the topic,issue and take-awaysdelivered by thismaterialAdditional information useful to develop valuable web content for this deliverable. Page 3 of 3

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