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Summary ofMobileDesign andDevelopmentJune 2012
Services                              ApplicationsApplication frameworks (Java, S60, BREW, Flash Lite, Android SDK, Webkit...
#1 Printing Press        #2 Recordings            #3 Cinema           4# Radio                #5 Television               ...
#1 Printing Press    #2 Recordings      #3 Cinema          4# Radio          #5 Television   #6 The Internet              ...
Mobile’s Unique Benefits – Tomi Ahonen   • The first truly personal mass media   • The first always-on mass media   • The ...
Mobile Application Media Matrix               Device support   Complexity      User       Language       Offline      Devi...
Application Context Matrix               User Experience    Task Type         Task         Combine              Ex.       ...
Mobile Information Architecture• Keep it simple   – Support define goals   – Clear, simple label• Site Maps   – Limit oppo...
Summary of Mobile Design and Development Book
Summary of Mobile Design and Development Book
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Summary of Mobile Design and Development Book

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Summary of Mobile Design and Development Book

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Summary of Mobile Design and Development Book

  1. 1. Summary ofMobileDesign andDevelopmentJune 2012
  2. 2. Services ApplicationsApplication frameworks (Java, S60, BREW, Flash Lite, Android SDK, Webkit) Operating systems (Symbian, WM, Android, Palm OS) Platforms (Java ME, BREW, LiMo, Blackberry, iPhone Devices Aggregators Networks (GSM, GPRS..) Operators
  3. 3. #1 Printing Press #2 Recordings #3 Cinema 4# Radio #5 Television #6 The Internet #7 Mobilehttp://en.wikipedia.org/wiki/Seven_mass_mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  4. 4. #1 Printing Press #2 Recordings #3 Cinema 4# Radio #5 Television #6 The Internet #7 Mobile http://en.wikipedia.org/wiki/Seven_mass_media http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  5. 5. Mobile’s Unique Benefits – Tomi Ahonen • The first truly personal mass media • The first always-on mass media • The first always-carried mass media • The only mass media with a built-in payment channel • At the point of creative impulsehttp://en.wikipedia.org/wiki/Seven_mass_mediahttp://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
  6. 6. Mobile Application Media Matrix Device support Complexity User Language Offline Device experience support featuresSMS All Simple Limited N/A No NoneMobile All Simple Limited HTML No NonewebsitesMobile web Some Medium Great HTML Limited LimitedwidgetsMobile web Some Medium Great HTML, CSS, Limited Limitedapplications JavaScriptNative All Complex Excellent Various Yes YesapplicationsGames All Complex Excellent Various Yes Yes
  7. 7. Application Context Matrix User Experience Task Type Task Combine Ex. Type Duration WithUtility At-a-glance Information Very short Immersive Calculator, recall Weather, TrafficLocale Location-based Contextual Quick Immersive Find something informationInformative Content-based Seek Quick Locale News, Directory informationProductivity Task-based Content Long Utility Managing Management messages, contact, mediaImmersive Full screen Entertainment Long Utility, locale Games
  8. 8. Mobile Information Architecture• Keep it simple – Support define goals – Clear, simple label• Site Maps – Limit opportunities for mistakes – Confirm path by teasing content• Clickstreams• Wireframes• Prototyping – Paper – Context – HTML

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