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Alicia brocal - Lean Marketing strangers things in my funnel - EN@E Digital Meeting

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La ponencia de Alicia nos ofreció un recorrido por el funnel del marketing digital, desde la captación, pasando por la activación, hasta llegar a la fidelización, ofreciendo una amplia gama de consejos y estrategias para maximizar las acciones a realizar en cada paso e indicando las métricas y dimensiones más importantes en cada fase.

Published in: Data & Analytics
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Alicia brocal - Lean Marketing strangers things in my funnel - EN@E Digital Meeting

  1. 1. So… I have an IDEA
  2. 2. But… I don’t know how to push it
  3. 3. Stranger things…
  4. 4. Keep Calm!
  5. 5. Once upon a time…
  6. 6. El génesis
  7. 7. El génesis El círculo de la vida
  8. 8. El génesis El círculo de la vida Infinito
  9. 9. LEAN STARTUP
  10. 10. CREAR MEDIR APRENDER LEAN STARTUP
  11. 11. OBJETIVO: Maximizar el aprendizaje y reducir los costes CREAR MEDIR APRENDER LEAN STARTUP
  12. 12. UN CONTEXTO: CANVAS BUSINESS MODEL
  13. 13. PASOS LEAN STARTUP
  14. 14. PASOS LEAN STARTUP
  15. 15. PASOS LEAN STARTUP
  16. 16. PASOS LEAN STARTUP
  17. 17. PASOS LEAN STARTUP
  18. 18. MÉTRICAS > HIPÓTESIS > EXPERIMENTOS > ACTIVACIÓN
  19. 19. Para formular hipótesis, necesito datos, métricas…
  20. 20. Para formular hipótesis, necesito datos, métricas… Pero la clave es acertar con las correctas para aprender y tomar la mejor decisión
  21. 21. EVOLUCIÓN LEAN STARTUP > LEAN ANALYTICS
  22. 22. EVOLUCIÓN LEAN STARTUP > LEAN ANALYTICS QUÉ ES IMPORTANTE MEDIR
  23. 23. QUÉ ES IMPORTANTE MEDIR POR QUÉ DEBEMOS MEDIRLO EVOLUCIÓN LEAN STARTUP > LEAN ANALYTICS
  24. 24. EVOLUCIÓN LEAN STARTUP > LEAN ANALYTICS QUÉ ES IMPORTANTE MEDIR POR QUÉ DEBEMOS MEDIRLO CÓMO MEDIRLO
  25. 25. DEPENDE…
  26. 26. ¿Conoces tu negocio?
  27. 27. ¿Conoces tu negocio? ¿Conoces a tus usuarios?
  28. 28. ¿Conoces tu negocio? ¿Conoces a tus usuarios? ¿Su funnel?
  29. 29. HOLA, SOY TU FUNNEL
  30. 30. ¿ALGUIEN ES CAPAZ DE TRABAJAR CON ESTE FUNNEL?
  31. 31. ¿A QUE ES MUY STRANGER…? ¿ALGUIEN ES CAPAZ DE TRABAJAR CON ESTE FUNNEL?
  32. 32. ¿A QUE ES MUY STRANGER…? ¿ALGUIEN ES CAPAZ DE TRABAJAR CON ESTE FUNNEL?
  33. 33. REDUCIENDO…
  34. 34. Pinta el ciclo de usuario
  35. 35. Pinta el ciclo de usuario
  36. 36. Pinta el ciclo de usuario
  37. 37. Pinta el ciclo de usuario
  38. 38. Pinta el ciclo de usuario
  39. 39. Pinta el ciclo de usuario
  40. 40. Sharing rate Pinta el ciclo de usuario
  41. 41. Sharing rate Pinta el ciclo de usuario
  42. 42. Returning rate Sharing rate Pinta el ciclo de usuario
  43. 43. Returning rate Sharing rate Pinta el ciclo de usuario
  44. 44. Returning rate Sharing rate Pinta el ciclo de usuario
  45. 45. Returning rate Sharing rate Pinta el ciclo de usuario
  46. 46. Returning rate Sharing rate Pinta el ciclo de usuario
  47. 47. Returning rate Sharing rate Pinta el ciclo de usuario
  48. 48. Ok then… ¿y cómo analizo?
  49. 49. Ok then… ¿y cómo analizo?
  50. 50. ¿Y tu estrategia? Ok then… ¿y cómo analizo?
  51. 51. Ya conoces a tus usuarios Ya conoces tu funnel Piensa en cómo activar cada micro objetivo
  52. 52. Hackea tus canales Múltiples hipótesis: Se potencia la de genere resultados
  53. 53. WELCOME TO DARK SIDE
  54. 54. ADQUISITION
  55. 55. ADQUISITION (Prospect) [Dim1: new users]
  56. 56. ADQUISITION (Prospect) [Dim1: new users]
  57. 57. ADQUISITION (Prospect) [Dim1: new users]
  58. 58. ADQUISITION (Prospect) [Dim1: new users]
  59. 59. ADQUISITION (Prospect) [Dim1: new users]
  60. 60. ADQUISITION (Prospect) [Dim1: new users] Search prospecting
  61. 61. ADQUISITION (Prospect) [Dim1: new users] [Dim2: GENERIC KW] Search prospecting
  62. 62. ADQUISITION (Prospect) [Dim1: new users]
  63. 63. ADQUISITION (Prospect) [Dim1: new users] [Met1: Assisted Conv]
  64. 64. ADQUISITION (Prospect) [Dim1: new users] [Met1: Assisted Conv]
  65. 65. ADQUISITION (Prospect) [Dim1: new users] [Met1: Assisted Conv] Prospecting también convierte!!!!
  66. 66. ADQUISITION (Prospect) [Dim1: new users] [Met1: Assisted Conv]
  67. 67. ADQUISITION (Prospect) [Dim1: new users] [Met1: Assisted Conv] RTB campaigns FB PROSP campaign PROSP GDN
  68. 68. ADQUISITION ACTIVATION
  69. 69. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  70. 70. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel] ¿Sabes qué interesa a tu usuario?
  71. 71. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel] Crea audiencias sobre patrones!!!
  72. 72. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  73. 73. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  74. 74. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  75. 75. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  76. 76. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  77. 77. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  78. 78. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  79. 79. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  80. 80. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  81. 81. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  82. 82. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel]
  83. 83. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel] [Dim3: Coupon code] [Dim4: User Type]
  84. 84. ACTIVATION (Interested) [Dim1: product][Dim2: Funnel]
  85. 85. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel] Product type Discount Not discount [New user]
  86. 86. ACTIVATION (Interested) [Dim1: product] [Dim2: Funnel] Product type Discount Not discount Product type Discount Not discount [New user] [Returning]
  87. 87. ADQUISITION ACTIVATION RETENTION
  88. 88. RETENTION: [Returning visitor]
  89. 89. RETENTION: [Returning visitor]
  90. 90. DARK THINGS
  91. 91. Data Management Platform
  92. 92. Data Management Platform Permite crear audiencias objetivo
  93. 93. Huella sonora y second screen
  94. 94. Huella sonora y second screen
  95. 95. Huella sonora y second screen
  96. 96. Huella sonora y second screen
  97. 97. Gracias!!

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