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Meeting Your Business Needs With Linked In


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Meeting Your Business Needs With Linked In

  1. 1. Meeting Your Business Needs With LinkedIn<br />
  2. 2. Objectives<br />
  3. 3. History<br /><ul><li> Social Networking Site (SNS)
  4. 4. Social Capital</li></li></ul><li>LinkedIn Today<br /><ul><li> Over 55 Million Members
  5. 5. Over 150,000 Companies</li></li></ul><li>Small Businesses<br /><br />
  6. 6. How DoesLinkedinWork?<br /><ul><li>“Personal Branding”(Beal & Strauss 2008)
  7. 7. Degrees of connections
  8. 8. Search capabilities</li></li></ul><li>Whyshould I Get On?<br />Recruiting/Employment<br />Posting jobs, “trolling”, and “checking out” candidates<br />68% of US firms used SNS for recruiting purposes in 2009. (Grant 2009)<br />Among those that use SNS 95% use LinkedIn. (Eccles 2009)<br />
  9. 9. Whyshould I Get On?<br />Marketing & Public Relations<br />Effective marketing strategies have changed.<br />Companies that use SNS are 17 times more likely to improve customer satisfaction. (Aberdeen Group)<br />Opinion Leaders<br />
  10. 10. How to Use LinkedIn<br />
  11. 11. Tips<br />1. Identify an objective and strategy<br />2. Create a positive brand image<br />3. Focus on your target market<br />4. Connect with others in the industry<br />5. Publicly converse with participants (listen)<br />6. Engage with both fans and critics<br />7. Be fresh and constant with shared content<br />8. Post job listings<br />9. Put your LinkedIn URL on all of your marketing collateral<br />10. Don’t stop with LinkedIn<br />