Emulex 8Gb FibreChannel HBAs
Agenda  Latest IT Trends affecting Storage in the Channel  FC and the Storage Market  Emulex LightPulse® 8GFC Adapters  Em...
Where’s the Money?Trends and Drivers  Connectivity and                            Heightened data center  continuous conte...
New Servers Are On The WayIntels Xeon E5-2600 (Sandy Bridge)-based servers:• Each processor supports up to eight cores and...
Fibre Channel And The New ServersBringing It All Together:• Servers are getting more powerful.• Fibre Channel as a storage...
Fibre Channel StrengthFibre Channel Market Is Growing:• Fibre Channel switch revenue and port shipments reached  record le...
Where’s the Money?State of the FC OpportunityFibre Channel remains a                                                Fibre ...
Emulex 8G FibreChannel HBAs
8GFC Feature ImprovementsFeature                                          8GFC               4GFCMore IOPS                ...
Enhance 4Gb Infrastructures with 8GFC HBAs   LightPulse LPe12002 8GFC HBA vs. LPe11002 4GFC HBA   Storage arrays support 4...
Emulex LightPulse 4 & 8GFC HBAs8GFC HBAs            Single            Dual            Quad8GFC Mezz4GFC HBAs            Si...
Emulex - The Right HBA for Your Fibre Channel SAN                            #2 Highest VM              #3 Mission Critica...
#1 Reliability: Nearly 100% CustomerSatisfaction Rating for Reliability  98% score on long-term product reliability in 201...
#2 Highest VM Consolidation: 4x virtual portsper server, superior CPU efficiency  Create 4x the number of vPorts  (Source:...
#3 Mission Critical Performance: Nearly 100%Customer Satisfaction Rating for Performance 96% score on product performance ...
#4 Productivity: Double Administrator  Capability in Half the Time Double Management Efficiency   –   Emulex Labs looked a...
OneCommand Manager for VMware vCenterComprehensive streamlined administration of Emulex adapters from            VMware vC...
© 2011 Emulex Corporation   18
Emulex ConnectPartner Program
2011 Emulex Corporation   2011     ©                    20
Connect Partner Program 1.0 vs 2.0“Emulex Expands Reseller Opportunities Through Emerging Vertical Markets,         New Pr...
Connect Enhancements       Bigger SPIFs, Faster                                       Emulex     Connect +      Claims, Hi...
Emulex Connect Partner Portal         www.emulex-channel.com                  © 2011 Emulex Corporation   23
Emulex Connect Partner Portal                  © 2011 Emulex Corporation   24
Sales Resources Field Engagement  – Emulex Sales Counterparts helping    to close deals Resource Library  – Latest sales s...
Marketing Resources  Market Development Funds   – Activity based funds available on an approved plan basis  Co-Branded Col...
Technical Resources / Training  Emulex Expert Training   – Self-Paced, Online Training Tools.   – Sales and Technical Trac...
Incentives andChannelPromotions             © 2011 Emulex Corporation   28
Incentives Throughout the Sales Cycle Project Registration  –   Tell us about potential deals early                       ...
Connect Partner ProgramChannel Promotions – Q3 2012       LightPulse 8GFC Promo   Get $75 - $100 off 8GFC products sold to...
© 2011 Emulex Corporation   31
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Maximize Server Refresh Revenue with Emulex 8GB Fibre Channel and the Emulex Connect Partner Program

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Join Shawn Pattock, Channel Marketing Americas, and Barbara Porter, Product Manager, in this informative webinar for resellers that will discuss the latest server refresh, revenue generating opportunities for 8Gb Fibre Channel, and the benefits of joining the Emulex Connect Partner Program.

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  • So what does this mean? Let’s put the pieces together….More powerful servers…..Server Virtualization and VDI need SANs…..And a large installed base of FC SANs to build on.FibreChannel is still the SAN technology of choice.
  • Here are some proof points around the strength of FC:Many of the industry numbers that came out in February painted a great picture with regard to FC. Switch and adapter revenues were extremely strong. In fact both Brocade and Cisco realized record quarters in 4Q with FC switch revenues of over $331M and $162M respectively.So we know that FC is still going strong.
  • Maximize Server Refresh Revenue with Emulex 8GB Fibre Channel and the Emulex Connect Partner Program

    1. 1. Emulex 8Gb FibreChannel HBAs
    2. 2. Agenda Latest IT Trends affecting Storage in the Channel FC and the Storage Market Emulex LightPulse® 8GFC Adapters Emulex Connect Partner Program Updates Conclusion & Prize Drawing ©2012 CREHAN RESEARCH Inc. © 2011 Emulex Corporation 2012 2
    3. 3. Where’s the Money?Trends and Drivers Connectivity and Heightened data center continuous content investment generation Confluence of positive Online commerce and factors for 2012 service delivery models Fibre Channel remains Virtualization trusted solution ©2012 CREHAN RESEARCH Inc. © 2011 Emulex Corporation 2012 3
    4. 4. New Servers Are On The WayIntels Xeon E5-2600 (Sandy Bridge)-based servers:• Each processor supports up to eight cores and 768 GB of system memory.• Performance boost of 80 percent compared to previous- generation Xeon 5600 processors.• Intel’s Advanced Vector Extension (AVX) technology offers double the performance when running high performance computing (HPC) computing tasks.• Consumes 50 percent less power than the Xeon 5600 series. ©2012 CREHAN RESEARCH Inc. © 2011 Emulex Corporation 2012 4
    5. 5. Fibre Channel And The New ServersBringing It All Together:• Servers are getting more powerful.• Fibre Channel as a storage networking technology is still doing well despite potential alternatives.• Server virtualization and VDI require SANs.• Large installed base of Fibre Channel SANs to build on.• Fibre Channel is still the SAN technology of choice. ©2012 CREHAN RESEARCH Inc. © 2011 Emulex Corporation 2012 5
    6. 6. Fibre Channel StrengthFibre Channel Market Is Growing:• Fibre Channel switch revenue and port shipments reached record levels in 4Q11 (DellOro, Feb. 2011).• Fibre Channel switch and adapter revenues surpassed $691M in 4Q11 (DellOro, Feb. 2011).• Both Brocade and Cisco realized record quarters in 4Q with FC switch revenues of over $331M and $162M respectively (DellOro, Feb. 2011). ©2012 CREHAN RESEARCH Inc. © 2011 Emulex Corporation 2012 6
    7. 7. Where’s the Money?State of the FC OpportunityFibre Channel remains a Fibre Channel Shipmentsmulti-million dollar marketfor years to come 7.0 Switches – Only a slight decline in the annual market opportunity is forecasted through 2016 Ports in Millions – $600M - $700M market for adapters alone 3.5 HBAsCompeting technologiesminor impact so farStorage/data center trendsalso benefit Fibre Channel 0.0 2008 2009 2010 2011 2012 2013 2014 20158GFC is dominant Reference – Crehan Research Inc. ©2012 CREHAN RESEARCH Inc. - 2012 © 2011 Emulex Corporation 2012 7
    8. 8. Emulex 8G FibreChannel HBAs
    9. 9. 8GFC Feature ImprovementsFeature 8GFC 4GFCMore IOPS 200k 150kLatency Improvements 16% fasterGreater Throughput 800Mb/s per port 400Mb/s per portServer Architecture: MSI-X Yes NoPCIe 2.0 1.0aVirtualization: vPorts 255 100Exchanges (XRI) per port 4096 1000Enhanced Diagnostics Yes NoNon-volatile data Yes NoT10-PI Enhanced Data Integrity Yes No © 2011 Emulex Corporation 2012 9
    10. 10. Enhance 4Gb Infrastructures with 8GFC HBAs LightPulse LPe12002 8GFC HBA vs. LPe11002 4GFC HBA Storage arrays support 4Gb port connections Order entry & data warehousing workload – Oracle Orion I/O tool, SwingBench load generator – Benchmarks results: 15% more IOPS Nearly 2x data 16% Improvement in I/O warehousing throughput Latency © 2011 Emulex Corporation 10
    11. 11. Emulex LightPulse 4 & 8GFC HBAs8GFC HBAs Single Dual Quad8GFC Mezz4GFC HBAs Single Dual Quad4GFC Mezz © 2011 Emulex Corporation 11
    12. 12. Emulex - The Right HBA for Your Fibre Channel SAN #2 Highest VM #3 Mission Critical #1 Reliability #4 IT Productivity Consolidation Performance Operates 27 4x virtual ports > Double IT Cooler per server Nearly100% administrator customer capability in half Nearly 100% Superior CPU satisfaction with the time customer efficiency performance satisfaction with long-term Powers #1 reliability Fastest Database Source: Source: Source: Source: Customer Satisfaction Emulex Labs Customer Satisfaction Demartek and Study 2011 Study 2011 Emulex Labs © 2011 Emulex Corporation 12
    13. 13. #1 Reliability: Nearly 100% CustomerSatisfaction Rating for Reliability 98% score on long-term product reliability in 2011 customer survey Over 11 Million HBA Ports Worldwide 10 Million Hours Field-MTBF Operates 27 F cooler than competition* A01 133% greater reliability due to cooler operations °F Cooler HBAs enhance server reliability and 150 availability SAN 145 140 135 130 125 120 Max = 121 F 115 Max = 148 F 110 105 100 95 Emulex LPe12002 QLogic QLE2562 90 85 © 2011 Emulex Corporation *Emulex Labs 13
    14. 14. #2 Highest VM Consolidation: 4x virtual portsper server, superior CPU efficiency Create 4x the number of vPorts (Source: Emulex Labs) – vPorts (NPIV) allow SAN best practices Number of Vports to be followed at the VM level Emulex QLogic – Perform LUN mapping/masking and 127 fabric on a VM-by-VM basis 64 15 15 55% better CPU efficiency for Microsoft Hyper-V (Source: Emulex Labs) – Provides more compute capacity for VMs (Source: Demartek) © 2011 Emulex Corporation 14
    15. 15. #3 Mission Critical Performance: Nearly 100%Customer Satisfaction Rating for Performance 96% score on product performance in 2011 customer survey Better dual and quad-channel performance (Source: Emulex Labs) – More than 2x Second Channel IOPS & 37% greater total IOPS (consistent quality of service) – 33% more effective CPU utilization (run more apps) – 15% greater transaction performance – 115MB/s more bandwidth (important to bandwidth hungry applications like backup) Dual-channel performance is important – Dominant configuration • Blades standard • Virtualization requirement (ports/VM ratios) • High Availability necessity • High Availability necessity © 2011 Emulex Corporation 15
    16. 16. #4 Productivity: Double Administrator Capability in Half the Time Double Management Efficiency – Emulex Labs looked at common maintenance tasks performed 2 times per year on 175 ports – Took half the time for the same activities – Offered double the functionality Streamline Deployment – Powerful provisioning capabilities reduce time to deployment Enterprise Proven Scalability – Cross platform, cross protocol centralized adapter management – Process automation capabilities streamline administrative tasks Optimize Network Availability – Powerful diagnostic capabilities to maximize availability Reduce Complexity – Common Fibre Channel driver across generations © 2011 Emulex Corporation 16
    17. 17. OneCommand Manager for VMware vCenterComprehensive streamlined administration of Emulex adapters from VMware vCenter management console © 2011 Emulex Corporation 17
    18. 18. © 2011 Emulex Corporation 18
    19. 19. Emulex ConnectPartner Program
    20. 20. 2011 Emulex Corporation 2011 © 20
    21. 21. Connect Partner Program 1.0 vs 2.0“Emulex Expands Reseller Opportunities Through Emerging Vertical Markets, New Products, and Enhanced Connect Partner Program ”Program Feature Connect Comp Connect Comp Comments 1.0 2.0Technology Focus • Special designations provide additional benefitsDesignations to resellers of specific product typesLead Generation and • New infrastructure allows Emulex to provide qualifiedDemand Generation leads to selected partnersReseller Incentives and •Project Registration and SPIF for STD and OEM forRevenue Enhancement resellers of all tiersReseller Training and • Updated online training portal content forSales Tools FC, Ethernet, and VisionEnablement and • Launched Salesforce.com based portal for DealAdministrative Tools Registration and SPIF claims © 2011 Emulex Corporation 21
    22. 22. Connect Enhancements Bigger SPIFs, Faster Emulex Connect + Claims, Higher Margins Expert Partner Distinction New Claims System Self-Paced Online Training Enhanced Lead Gen and New Fiber Channel, Demand Gen Assistance Ethernet, and Vision Deal Registration Content coming Joint Marketing / MDF Sales and Technical Tracks Available Enhancing our Partner Business Model ! © 2011 Emulex Corporation 22
    23. 23. Emulex Connect Partner Portal www.emulex-channel.com © 2011 Emulex Corporation 23
    24. 24. Emulex Connect Partner Portal © 2011 Emulex Corporation 24
    25. 25. Sales Resources Field Engagement – Emulex Sales Counterparts helping to close deals Resource Library – Latest sales support and collateral, videos, blogs Demo Lab / Proof of Concept Equipment – Evaluation Equipment iCompete – Up-to-date competitive product information in a mobile app © 2011 Emulex Corporation 25
    26. 26. Marketing Resources Market Development Funds – Activity based funds available on an approved plan basis Co-Branded Collateral – Show your clients your thought leadership and understanding of the converged networking space – Data Sheets, White Papers, Case Studies, Networking Guides Logos and Digital Collateral – Easily downloadable to aid you in your online marketing efforts © 2011 Emulex Corporation 26
    27. 27. Technical Resources / Training Emulex Expert Training – Self-Paced, Online Training Tools. – Sales and Technical Tracks Available – FC and Ethernet subject matter Solution Implementer’s Lab – Tools to educate and sell to the technical end user. – Solution and deployment information on popular server and software platforms – www.emulex.com/the-implementers- lab.html © 2011 Emulex Corporation 27
    28. 28. Incentives andChannelPromotions © 2011 Emulex Corporation 28
    29. 29. Incentives Throughout the Sales Cycle Project Registration – Tell us about potential deals early Opportunity – Get support in making the sale • Project Registration – Get rewarded for letting us know – $5 - $25 reward per deal Deal Registration – Protect your time investment – Margin Enhancement Close Quote • Emulex • Deal Rewards Registration SPIFs Emulex Rewards – SPIF – Emulex pays Sales & SEs – SPIFs on all product types – SPIFs available on all OEM types – $5 - $40 per adapter sold © 2011 Emulex Corporation 2012 29
    30. 30. Connect Partner ProgramChannel Promotions – Q3 2012 LightPulse 8GFC Promo Get $75 - $100 off 8GFC products sold to end users new to Emulex, 4GB to 8Gb transition, or for competitive takeouts! Discounts taken instantly from authorized distributors – no post sale claiming Email us at reseller@emulex.com © 2011 Emulex Corporation 2012 30
    31. 31. © 2011 Emulex Corporation 31

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