Ad tech trends

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Ad tech trends

  1. 1. Ad Tech Industry: Current State and Top Trends David Zhuang Saturday, June 29, 13
  2. 2. Credit & Disclaimer • Many slides are from the source below: http://www.slideshare.net/tkawaja/lumas- state-of-the-state-at-dms13 • But opinions shared are all mine Saturday, June 29, 13
  3. 3. Contents • State of Industry • Top Trends Saturday, June 29, 13
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  9. 9. Contents • State of Industry • Top Trends Saturday, June 29, 13
  10. 10. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  11. 11. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
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  16. 16. Programmatic Direct Real-Time Bidding Saturday, June 29, 13
  17. 17. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
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  24. 24. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
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  27. 27. Twitter Native Ads Saturday, June 29, 13
  28. 28. Facebook Native Ad Saturday, June 29, 13
  29. 29. Yahoo! Native Ad Saturday, June 29, 13
  30. 30. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
  31. 31. Saturday, June 29, 13
  32. 32. More Content+Commerce: Social Commerce Saturday, June 29, 13
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  34. 34. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13
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  36. 36. Saturday, June 29, 13
  37. 37. Native Winning Over Display Saturday, June 29, 13
  38. 38. Performance Winning Over Branding Saturday, June 29, 13
  39. 39. Saturday, June 29, 13
  40. 40. Payment Transportation ... Saturday, June 29, 13

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