WWW – Wireless Will Win in India S Sadagopan, IIIT-Bangalore EmTech India 2010 Bangalore March 8, 2010
Talk Outline <ul><li>Spectacular growth </li></ul><ul><li>Impressive reach </li></ul><ul><li>Affordable handsets AND tarif...
Spectacular growth <ul><li>Started on August 23, 1995; adding 15+ million mobile customers per month today (including 2009...
Impressive reach <ul><li>Reaches all parts of the country including Kashmir, North East, remote areas (Badri / Kedar) </li...
Affordable handsets AND tariff <ul><li>Spoilt for choice for handsets; all (except iPhone) are “unlocked” </li></ul><ul><u...
Made for India / Made in India / Designed in India <ul><li>Nokia 1100  (200 million pieces, also the billionth phone for N...
Content / services come of age <ul><li>Ticketing – not even a print out of e-ticket (both trains and airplanes) </li></ul>...
Two case studies <ul><li>Mango Technologies </li></ul><ul><ul><li>Android for “ aam admi ” (common man) </li></ul></ul><ul...
Summary <ul><li>Mobile screen as the “first screen” (Nokia CEO) </li></ul><ul><li>Mobile device as the first ever personal...
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Prof Sadagopan Wireless India

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Prof Sadagopan Wireless India

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Prof Sadagopan Wireless India

  1. 1. WWW – Wireless Will Win in India S Sadagopan, IIIT-Bangalore EmTech India 2010 Bangalore March 8, 2010
  2. 2. Talk Outline <ul><li>Spectacular growth </li></ul><ul><li>Impressive reach </li></ul><ul><li>Affordable handsets AND tariff </li></ul><ul><li>Made in India/ Made for India / Designed in India </li></ul><ul><li>Content / services comes of age too </li></ul><ul><li>Two case studies </li></ul><ul><li>Conclusions </li></ul>March 8, 2010 [email_address]
  3. 3. Spectacular growth <ul><li>Started on August 23, 1995; adding 15+ million mobile customers per month today (including 2009); dropping landlines EVERY month since 2006 (crossover at 46 million) </li></ul><ul><li>Spectacular growth </li></ul><ul><ul><li>10,000 in first 10 months, 300,000 in 20 months, 700,000 in 30 months </li></ul></ul><ul><ul><li>Millionth customer in 36 months (1998) </li></ul></ul><ul><ul><li>Ten millionth customer in 7 years (2002) </li></ul></ul><ul><ul><li>100 Million in 11 years (2006) </li></ul></ul><ul><ul><li>500 Million in 14 years (2009) (as per TRAI) </li></ul></ul><ul><li>Global (Vodafone, DoCoMo, Telnor, MTS) AND Indian telcos (Airtel, Tatas, Reliance, BSNL) </li></ul>March 8, 2010 [email_address]
  4. 4. Impressive reach <ul><li>Reaches all parts of the country including Kashmir, North East, remote areas (Badri / Kedar) </li></ul><ul><li>All cities; 5,096 Census towns (out of 5,161) and 364,287 villages (out of 586,000) by Airtel alone with 105 million customers </li></ul><ul><li>Reaches all sections of the society </li></ul><ul><ul><li>Servant maids </li></ul></ul><ul><ul><li>Bus / taxi / auto rickshaw drivers </li></ul></ul><ul><ul><li>Carpenters, Plumbers </li></ul></ul><ul><ul><li>Sanitary workers </li></ul></ul><ul><ul><li>Fishermen </li></ul></ul><ul><ul><li>Push-cart merchants ( tele-wallas ) </li></ul></ul>March 8, 2010 [email_address]
  5. 5. Affordable handsets AND tariff <ul><li>Spoilt for choice for handsets; all (except iPhone) are “unlocked” </li></ul><ul><ul><li>Rs 555 onwards (all the way up to Rs 5.5M) </li></ul></ul><ul><ul><li>Sub Rs 1,600 ($ 40) 9 + 8 (GSM / CDMA) </li></ul></ul><ul><ul><li>Rs 1,601 – 2,400 ($ 40 – 60) 14 + 12 </li></ul></ul><ul><ul><li>Rs 2,401 - 4,000 ($ 60 -100) 20 + 8 </li></ul></ul><ul><ul><li>Rs 4,001 - 8,000 ($ 100-200) 27 + 11 </li></ul></ul><ul><ul><li>Rs 8,001 – 12,000 ($ 200-300) 13 + 4 </li></ul></ul><ul><ul><li>Rs 12,001- 20,000 ($ 300-500) 26 + 1 </li></ul></ul><ul><ul><li>Rs 20,001 onwards (> $ 500) 29 + 3 </li></ul></ul><ul><li>Lowest tariff in the world; ‘per second’ metering; sub 1Paise SMS; ARPU $ 9; 90+ % Pre-paid </li></ul><ul><li>Source TRAI, Chambers of Commerce, Associations, India-cellular.com </li></ul>March 8, 2010 [email_address]
  6. 6. Made for India / Made in India / Designed in India <ul><li>Nokia 1100 (200 million pieces, also the billionth phone for Nokia) </li></ul><ul><li>Nokia plant in Chennai </li></ul><ul><li>Motofone – manufactured in India (Default country code +91) </li></ul><ul><li>Infineon $ 20 Reference Design (Bangalore) </li></ul><ul><li>TI Single chip (Bangalore) </li></ul><ul><li>Indian language script support on many keyboards </li></ul><ul><li>Source Wikipedia, Nokia </li></ul>March 8, 2010 [email_address]
  7. 7. Content / services come of age <ul><li>Ticketing – not even a print out of e-ticket (both trains and airplanes) </li></ul><ul><li>Mobile banking </li></ul><ul><li>Travel sites like MakeMytrip better leaders like Amadeus </li></ul><ul><li>Many uses - Torchlight, Alarm clock, Camera, </li></ul><ul><li>India-specific brands Guru; Solar powered (Samsung); AAA Battery powered FrevrON” “Olive” </li></ul><ul><li>Content </li></ul><ul><ul><li>Religious - Aarti, Gita, Hanuman Chalisa… </li></ul></ul><ul><ul><li>Bollywood – Ringtones, caller tunes, full length movie songs </li></ul></ul><ul><ul><li>SMS based interaction - KBC and other program </li></ul></ul>March 8, 2010 [email_address]
  8. 8. Two case studies <ul><li>Mango Technologies </li></ul><ul><ul><li>Android for “ aam admi ” (common man) </li></ul></ul><ul><ul><li>Partly acquired by QualComm for the “engineering” of the product </li></ul></ul><ul><li>mChek </li></ul><ul><ul><li>Mobile payment platform – handset/ operator independent, all instruments (credit / debit / Pre-paid cards) </li></ul></ul><ul><ul><li>Valerie Rozyckie and Ejjipura slum pilot </li></ul></ul><ul><ul><li>Airtel / Bank of India </li></ul></ul><ul><ul><li>Likely to change financial inclusion scene in India </li></ul></ul>March 8, 2010 [email_address]
  9. 9. Summary <ul><li>Mobile screen as the “first screen” (Nokia CEO) </li></ul><ul><li>Mobile device as the first ever personal device (PDA, iPod,..) </li></ul><ul><li>Reach, affordability, usage – winning combination </li></ul><ul><li>THE PLATFORM for India </li></ul><ul><li>Thanks a ton </li></ul><ul><li>Any questions? </li></ul>March 8, 2010 [email_address]

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