2. What is Persuasion?
• Authors persuade their readers by
influencing their opinions about a topic.
• You might encounter persuasion in
advertisements, politics, letters and even in
conversations with your parents. (“But
everyone in my class has their own cell
phone!”)
4. Loaded Words
Take a look at this commercial. Write down all
the loaded words you hear.
5. Emotional Appeal
• Emotional Appeal persuades audiences
by appealing to their feelings. Authors/
Advertisers try to make you feel a certain
way (angry, sad, happy, scared) in order to
act.
9. Bandwagon
• Bandwagon persuades by telling the
audience “everyone is doing it” or “everyone
has one.”
• Advertisers that use bandwagon want you
to think you will be “cool” or “popular” if
you buy and use their product.