Chapt 13 media


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Chapt 13 media

  1. 1. The Media
  2. 2. Media protections are found in the First Amendment: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
  3. 3. Roles of the Press  Information provision– informs people of what government is doing and potential problems facing society.  Gatekeepers- Decides what information will be given and what will not be covered.
  4. 4. From Pew Charitable Trust‘s Center for Excellence in Journalism, April 10, 2010
  5. 5. From Pew Charitable Trust‘s Center for Excellence in Journalism, October 27, 2010
  6. 6. Media Power Sources of Media Power  Agenda setting  the power of the media to bring public attention to particular issues and problems  Priming  a process of preparing the public to take a particular view of an event or a political actor  Framing  the power of the media to influence how events and issues are interpreted
  7. 7. Traditional Sources  Newspapers  News magazines  Broadcast news New Sources  Internet news  Blogosphere – Huffington Post – Drudge Report  Entertainment news
  8. 8.  Where you get your news has real consequences for your information about politics and current events.
  9. 9. Selective perception refers to the tendency of audiences to perceive media messages in ways that reinforce their previously held political beliefs. Selective exposure refers to the tendency of audiences to seek out information sources that are most likely to confirm their previously held ideological beliefs.
  10. 10. Source: Pew Research Center. “Cable and Internet Loom Large in Fragmented Political News Universe,” 11 January 2004 (
  11. 11. Pew Center for Excellence in Journalism, August 2008
  12. 12. Although conservatives and Republicans are more apt to see the news media as biased, both sides of the political divide selectively perceive that the media is biased in favor of their opponents.
  13. 13. Source: Pew Research Center, “Cable and Internet Loom Large in Fragmented Political News Universe” 11 January 2004 (
  14. 14. Media Critics Although partisan critics of contemporary media politics point to the unfair treatment of their side by the media, the fact is that the politics of media bias is incredibly complex as politicians, reporters, and the public engage one another in a system that is politically charged throughout.
  15. 15. Two journalistic “norms” – adversarialism and objectivity – also work to mitigate individual reporter biases and likely affect news content. Adversarialism, whereby the press considers itself a watchdog over the government, tends to focus reporters on negative aspects of the political process. An adversarial press is less prone to passively accept the “talking points” and media messages of any particular campaign.
  16. 16. By the same token, the norm of objectivity in the press makes reporters reluctant to take sides on an issue, instead leading them to seek out “both sides.” Thus any particular candidate or campaign’s attempt to set an agenda or frame an issue is likely to be met by the competing claims of their opponents.
  17. 17. Adversarial Relationship?  Jim Cramer and CNBC