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The concept of gamification at workplace or
play at work may appear counterintuitive to
After all, all employers want their employees
to focus more on work rather than allowing
them to waste their time in playing Angry
Birds or Candy Crush Saga at the office.
However, with the changing times the
employee productivity and employee
engagement theories are also changing.
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Playing games is not only fun for kids but for people of all
ages. Games have been a part of human civilization since
the very beginning.
Playing and winning games is addictive and can be
successfully used in an organization to mix fun with work. A
well designed enterprise gamification can make the work
highly motivational and interesting for employees.
According to a report by MarketsandMarkets, a U.S based
global market research and consulting company –
“Gamification Market is estimated to grow from $ 421.3
Million in 2013 to $5.502 Billion in 2018.”
The report also suggests that “Gamification Market has
significant potential that can change the dynamics of
employee engagement, rewards and recognition and
customer loyalty, globally”.
Gamification in Organization
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• It is important
work dull and
In games, the
full of fun.
The rules are
next level is
The goals are
Similarities between Games and Work….
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….Similarities between Games and Work
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Learning from Games
Thus, there is a lot to learn
Simple game mechanics can be
applied to work to redesign the
mundane tasks and make the
work environment more
interesting and engaging.
Companies like SAP, Microsoft,
Google, IBM, CISCO, Target,
L’Oreal, and Canon are using
gamification techniques to
engage their employees and
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Target, a major Canadian retail chain has developed a
Cashier game that checks the cashier’s performance
and shows rating as Green/Yellow/Red rating system.
Cannon provides training to its employees through
gamification. The company uses virtual software that
simulates a copier.
Cisco has developed a simulation game called
myPlanNet that allow users to learn business,
technology, and the history and future of the Internet.
Examples of Gamification
Gamification is still an emerging concept and above examples do not suggest that
you always need a gaming application to engage your employees.
It only means that you can apply gaming concepts to increase engagement,
competition and transparency in your organization