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Iaraque roca

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Iaraque roca

  1. 1. josep.congost@roca.net
  2. 2. 1917 …
  3. 3. … 1917 …
  4. 4. ... 1929 …
  5. 5. … 1936 …
  6. 6. … 1954 …
  7. 7. … 2013 …
  8. 8. VitreouschinaFaucetsBathtubsShowerscreensSpa’sShower cabinscolumnsShwer traysFurnitureShower ToiletsCeramic Tiles
  9. 9. World leader in the sanitaryware sector.Leader in Europe, Latin America, India and Russia.Strong presence in China, Middle East, Asia, Australiaand Africa.Turnover in 2011: €1,550 million.Directly employs 22,000 people worldwide.
  10. 10. Our products are sold in more than 135 countries
  11. 11. Our products are sold in more than 135 countries
  12. 12. Our products are sold in more than 135 countries
  13. 13. 76 factories in 18 countries
  14. 14. World’s largestproducer & leader inmany countries,is there a realdifference?what’s next?
  15. 15. Visión 2020
  16. 16. Visión 2020
  17. 17. BrandProductProcessVisión 2020
  18. 18. Roca Design Center
  19. 19. ROCA DESIGN CENTERROCA INNOVATION LABROCA LaufenSwizerlandTaskdesign & development of Rocasanitaryware brand productsLocationRDC - GavàInnovation Lab – Sant CugatHuman resources125 peopleRoca Design CenterBarcelona, SpainROCA NanhaiNahai,ChinaROCA BrasilJundai, BrasilSwizerlandROCA TaiwanTaiwan
  20. 20. Roca OficinaDibujoDepartamentoDiseñoRocaDesign2006197019501917Dibujo DiseñoSanitarioDesignCenterRoca Design Center
  21. 21. 1993 2002 2008Roca Design Center
  22. 22. RocaInnovationLabRocaDesignCenterDesignnetworkRoca Design Center
  23. 23. Roca Design Center
  24. 24. Design ProcessConceptDevelopmentPilot SeriesLaunchingRoca Design Center
  25. 25. Time To MarketComplexityLevelNews challenges1917 20100102030401990-94 1995-00 2001-04 2005-2009New productsRoca Design Center
  26. 26. Roca Design Center
  27. 27. Roca Design Center
  28. 28. Roca Design Center
  29. 29. Roca Design Center
  30. 30. Innovaciónes claveSpecsfijadasCostecomprometidoCambiosTraumáticoscoste /plazoTTMexcesivoConcept Developm P.Serie Launching.Recursos + Quality- Cost- TTM+ ResurcesInitialfasesConcept Developm P.Serie Launching.Roca Design Center
  31. 31. ConceptDevelopmentNPL ProcessRoca Design Center
  32. 32. Aha! WoW!DDDDiiiissssccccoooovvvveeeerrrr PPPPllllaaaannnn DDDDeeeessssiiiiggggnnnn BBBBuuuuiiiilllldddd UUUUsssseeeerrrrTTTTeeeesssstttt SSSSaaaalllleeeessssAnálisis Concept Design Desarrollo Serie Piloto SalesRoca Design Center
  33. 33. Water savingProductarchitectureProductinterfaceErgonomics&ComfortRoca Design CenterCleanability &hygienics New needs
  34. 34. New products
  35. 35. New products
  36. 36. New products
  37. 37. New products
  38. 38. New products
  39. 39. New products
  40. 40. New products
  41. 41. New products
  42. 42. New products
  43. 43. New products
  44. 44. New products
  45. 45. New products
  46. 46. New products
  47. 47. PlaceProcessRoca Innovation LabProcessPeople
  48. 48. Innovation Labcreation of innovative conceptsWhy?Innovation w/out methodology is justluckInnovation is a real work, and it can andshould be managed like any othershould be managed like any othercorporate functionInnovation is essential to survival, and allinnovation is strategicRoca Innovation Lab
  49. 49. Innovation Labcreation of innovative conceptsHow?Independent, agile and flexible structureWhit their own processes andorganizationFocused on consumer needs, conceptualsolutions and product opportunitiessolutions and product opportunitiesMultidisciplinar and multicultural teamOutfitted with a support networkamong specialists and research centresRoca Innovation Lab
  50. 50. business(feasible)User(wishes andneeds)functionbrandprocessInnovation Labcreation of innovative conceptsRoca Innovation Labtechnology(possible)function process
  51. 51. Roca Innovation Lab
  52. 52. IdeagenerationChallangeanalysisIdeaselectionOpportunitiesidentificationConceptdefinitionValidation &FeasabilityanalysissProductconceptConsumerneeds Willingnessto payRoca Innovation LabInspirational trendsFocus
  53. 53. Focus & MegaTrendsRoca Innovation Lab
  54. 54. CONCEPTUALSOLUTIONScontinuous development of near-futurefeasible solutions ready to be transferredto the Roca Design Center.VISIONARYCONCEPTSEnvisioning “medium and long-term experiences”term experiences”Roca Innovation LabmicroINNOVATION
  55. 55. Roca Innovation Lab
  56. 56. Roca Innovation Lab
  57. 57. Roca Innovation Lab
  58. 58. Roca Innovation Lab
  59. 59. Roca Innovation Lab
  60. 60. Roca Innovation Lab
  61. 61. Roca Innovation Lab
  62. 62. Roca Innovation Lab
  63. 63. Roca Innovation Lab
  64. 64. Roca Innovation Lab
  65. 65. Main innovationobjectives• Transform ideas into realities• Significant business value• Significant business value• Clearly differentiation, acquirecompetitive advantatge• Durable and hard to be imitatedby competitorsRoca Innovation Lab
  66. 66. Case StudiesW+W In_tankBoth represent a step forward in the WCtechnologyBoth were ideated trying to reinvent thecurrent product typologiesBoth have outstanding performance butstill help in saving waterW+W In_tank
  67. 67. .... why water saving? Is a Global Trend, and one of thekey drivers affecting toilets over the next 5-10 years.Water is limited Climate Change Populaton growth Water restrictionsCase StudiesEven if the futuretoilet does not relyupon currentupon currentsanitization systems,water is still the keyagent to removewaste and keep thecapture point clean.
  68. 68. Case study 1 - W+WFlushing (l) 15 12 9 6 6/3 4.5/3
  69. 69. … reduce more the water consumptionof the standard toilet?......…maintaining the good performance(i.e.: avoiding several flushes per use)THE CHALLENGE, CAN WE …?Case study 1 - W+W(i.e.: avoiding several flushes per use)…preventing the sewage malfunctiondue to the reduced volume of trailingwater (i.e.: clogging, etc)
  70. 70. Case study 1 - W+WTHE IDEA… two different pieces...
  71. 71. Case study 1 - W+WTHE IDEA
  72. 72. 1. Washbasin with“diverter” drainThe user could decidewhether to recycle thewater or not3. Filterfor solid particlesCase study 1 - W+WTHE CONCEPT2. Cleaning agent filling port4. Cleaning agent doser5. Treatment tankfor solid particles6. WC cisternReceives treated waterfrom the washbasin(also equipped with afresh water inlet)7. WC panWith the Water Reusesystem it achieves areduction of 60% inflush waterconsumption
  73. 73. Case study 1 - W+WProduct description: combination of the washbasin and thetoilet in a one single pieceUser benefits: Water saving and optimal space useNew features: Water reuse technology, with a integratedfilter and a automatic cleaning water treatment
  74. 74. Case study 2 - InTank… product arquitecture,… installation complexity
  75. 75. …independent toilet bowl, with notvisible or concealed cistern? All inone single box ?…simplifying installation andmaintenance? … no tank inside theTHE CHALLENGE, CAN WE …?Case study 2 - InTankmaintenance? … no tank inside thewall? (PLUG & PLAY)…optimising the water usage in aflushing cycle (SMART FLUSHPATTERN)
  76. 76. THE IDEACase study 2 - InTankin the WC bowl the cisternand their components
  77. 77. 1. Push Buttons4,5/3 and 2 litres flush2. Flush / Air pressureBy controlling the speed of the aira smart flush pattern can beobtainedTHE CONCEPTCase study 2 - InTank3. Water tankThe ceramic bowl is shaped forhaving tank function4. Fill ValveStandard flush valve
  78. 78. Case study 2 - InTankProduct description: Independent toilet bowl, with not visible orconcealed cisternUser benefits: Reduce complexity of installation (no tank inside thewall), better performance and low noiseNew features: New “Sotf Air technology” inside the toilet bowl with aflexible flush pattern control
  79. 79. WHAT’SNEW?WHAT’SNEXT?Searching newdesigns forproblems wehave alreadysolvedSearching newconcepts for newproblems or newneeds we have notsolved yet
  80. 80. WHAT’SWHAT’SNEW?WHAT’SNEXT?WHATSearching newdesigns forproblems wehave alreadysolvedSearching newconcepts for newproblems or newneeds we have notsolved yetWHAT’SUP?WHATIF?Searchingvisionaryconcepts inspiredby future scenariosSearchingwhat’s happenor what othersare doing …
  81. 81. … i ara què?… i ara què?

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