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ANUNCIOS DE
FACEBOOK 101
Cómo hacer campañas exitosas
-a bajo costo-
para multiplicar tus ventas
POR QUÉ USAR FB ADS
• 1.39 billones de usuarios activos mensualmente
• 890 millones de usuarios activos diariamente
• Targ...
IDEAS DE ANUNCIOS
• Visitantes de tu página y en tu lista (convertirlos en FB Fans)
• Fans de páginas similares (para like...
FB ADS VS GOOGLE ADWORDS
• Limitación de keywords, puede hacerse muy caro
• En FB no importa lo que estén buscando
• Lo im...
ESTRUCTURA
Campaign
Ad Set Ad Set
Ad Ad Ad Ad
Objetivo de la campaña
Presupuesto, Fecha, Hora
Targeting, Placement
Texto, ...
POWER EDITOR
• Power Editor vs. FB Ads Creator
• Más opciones
• Creación y cambios más rápidos
• Tiene que ser en Chrome
AVATAR
• Qué es un avatar: tu cliente ideal, a quien te le diriges
exactamente
• Lo que NO es: una idea muy amplia de quie...
UNPUBLISHED PAGE POST AD
Texto del anuncio:
500 Caracteres
Imagen: 1200 x 627
(recomendado)
Título
Enlace a enseñar Acción...
IMAGEN PARA TU ANUNCIO
• MUY importante
• Tamaño recomendado: 1200 x 628
• Desktop: 470 x 246
• Mobile: 560 x 292
• FB es ...
IMAGEN PARA TU ANUNCIO
• Siempre procura tener permiso de usar la foto
• Guía de legalidad en EmprendedorUniversal.com/ima...
EJEMPLOS DE IMÁGENES
EFICIENTES
EJEMPLOS DE IMÁGENES
EFICIENTES
HERRAMIENTAS PARA IMÁGENES
• Grid Tool (emprendedoruniversal.com/20p)
• La imagen no puede tener más de 20% de texto. Aquí...
LANDING PAGES
• Ya captaste la atención y tu potencial cliente hizo clic
• La acción a tomar debe ser sencilla
• En cierta...
EJEMPLOS DE CONSISTENCIA
TARGETING
• Targeting es la parte más importante de Anuncios en FB
• Buen targeting = buena inversión
TARGETING
• FB sabe demasiado de nosotros
• Los algoritmos internos le enseñan a FB quiénes somos
• FB se asocia con otras...
DIFERENTES TIPOS DE TARGETING
• Custom Audiences (más avanzado)
• Email
• Website Custom Audiences
• Lookalike audiences
•...
DEMOGRAPHICS
• Target por:
• Lugar (país, ciudad)
• Edad, sexo, idioma
• Estado de relación
• Nivel de educación
• Lugar d...
TARGET POR INTERESTS
• Te permite llegarle a quien tiene interés en páginas
específicas
• Ejemplo: Marcas de cigarros targ...
TARGET POR INTERESTS
• Crea una lista:
• Competidores
• Eventos u organizaciones del interés de tu audiencia
• Publicacion...
GRAPH SEARCH
• Herramienta más poderosa en el targeting
• Existe limitaciones de páginas disponibles
• Favorite interests ...
TARGET TUS FACEBOOK FANS
• Aquí puedes hacer 3 tipos de targeting:
• A las personas que ya sean fan de tu página
• A las p...
POR QUÉ TARGET TUS FANS
• Ya te conocen, decidieron seguir lo que publicas
• Son familiar con tu marca
• Arriba sale “A [a...
TARGETING VISITANTES DE TU SITIO
• ¿Te ha pasado que visitar un website y luego ves FB ads?
• Manera muy eficiente de vend...
ADS PLACEMENT
• Facebook nos da 4 opciones de colocación
• Mobile
• Desktop
• Desktop - columna a la derecha
• Partner Mob...
RESULTADOS DE TU INVERSIÓN
• Es muy importante saber si estás teniendo resultados
• Si tu meta es solo tráfico o brand awa...
• Cómo hacer campañas exitosas -a bajo costo- para multiplicar
tus ventas
• 5 módulos, 20 lecciones
• Ejemplo paso a paso
...
¿PARA QUIÉN ES ES ESTE CURSO?
• Quien tenga experiencia limitada con FB Ads
• Quien tiene conocimientos limitados de FB Ad...
• AnunciosDeFacebook101.com/Webinar
GRACIAS!
Anuncios de Facebook 101
Anuncios de Facebook 101
Anuncios de Facebook 101
Anuncios de Facebook 101
Anuncios de Facebook 101
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Anuncios de Facebook 101

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En este slideshare cubrimos cómo funcionan los Anuncios de Facebook y cómo hacer campañas exitosas.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Anuncios de Facebook 101

  1. 1. ANUNCIOS DE FACEBOOK 101 Cómo hacer campañas exitosas -a bajo costo- para multiplicar tus ventas
  2. 2. POR QUÉ USAR FB ADS • 1.39 billones de usuarios activos mensualmente • 890 millones de usuarios activos diariamente • Targeting más completo • Puedes gastar hasta solo $1 al día • El costo de llegarle a 1,000 personas más bajo de la industria
  3. 3. IDEAS DE ANUNCIOS • Visitantes de tu página y en tu lista (convertirlos en FB Fans) • Fans de páginas similares (para likes y vender) • Para crecer tu lista (target tus fans) • Vender productos • Promocionar posts • etc, etc…
  4. 4. FB ADS VS GOOGLE ADWORDS • Limitación de keywords, puede hacerse muy caro • En FB no importa lo que estén buscando • Lo importante es quién es tu cliente • Muchos productos son solo consumidos, no buscados en Google
  5. 5. ESTRUCTURA Campaign Ad Set Ad Set Ad Ad Ad Ad Objetivo de la campaña Presupuesto, Fecha, Hora Targeting, Placement Texto, imagen, link
  6. 6. POWER EDITOR • Power Editor vs. FB Ads Creator • Más opciones • Creación y cambios más rápidos • Tiene que ser en Chrome
  7. 7. AVATAR • Qué es un avatar: tu cliente ideal, a quien te le diriges exactamente • Lo que NO es: una idea muy amplia de quien podría ser tu cliente • Mientras más definido mejor • Importante ser nicho
  8. 8. UNPUBLISHED PAGE POST AD Texto del anuncio: 500 Caracteres Imagen: 1200 x 627 (recomendado) Título Enlace a enseñar Acción a tomar
  9. 9. IMAGEN PARA TU ANUNCIO • MUY importante • Tamaño recomendado: 1200 x 628 • Desktop: 470 x 246 • Mobile: 560 x 292 • FB es para compartir con familia y amigos, mantén eso en mente • Si no parece anuncio es mejor • Uso de Stock Photos no es lo más recomendado
  10. 10. IMAGEN PARA TU ANUNCIO • Siempre procura tener permiso de usar la foto • Guía de legalidad en EmprendedorUniversal.com/imagenes • Si usas tu cara o foto de tu producto es mejor, parece natural en el TL • Considera una foto que compartirías con tus familiares y amigos • Mantén la consistencia
  11. 11. EJEMPLOS DE IMÁGENES EFICIENTES
  12. 12. EJEMPLOS DE IMÁGENES EFICIENTES
  13. 13. HERRAMIENTAS PARA IMÁGENES • Grid Tool (emprendedoruniversal.com/20p) • La imagen no puede tener más de 20% de texto. Aquí puedes medir • canva.com • picmonkey.com • Photoshop • Tu app favorita (Camera+, Aviary, Darkroom, Snapseed, Faded, etc)
  14. 14. LANDING PAGES • Ya captaste la atención y tu potencial cliente hizo clic • La acción a tomar debe ser sencilla • En cierta forma puede remplazar tu sitio web si no tienes uno
  15. 15. EJEMPLOS DE CONSISTENCIA
  16. 16. TARGETING • Targeting es la parte más importante de Anuncios en FB • Buen targeting = buena inversión
  17. 17. TARGETING • FB sabe demasiado de nosotros • Los algoritmos internos le enseñan a FB quiénes somos • FB se asocia con otras compañías para compartir información • Todo esto es EXCELENTE para nosotros en marketing
  18. 18. DIFERENTES TIPOS DE TARGETING • Custom Audiences (más avanzado) • Email • Website Custom Audiences • Lookalike audiences • Demographics • Interests • Behaviors • Tus Facebook Fans
  19. 19. DEMOGRAPHICS • Target por: • Lugar (país, ciudad) • Edad, sexo, idioma • Estado de relación • Nivel de educación • Lugar de trabajo / posición • Cuánto ganan (limitación de países)
  20. 20. TARGET POR INTERESTS • Te permite llegarle a quien tiene interés en páginas específicas • Ejemplo: Marcas de cigarros target a Cigar Aficionado
  21. 21. TARGET POR INTERESTS • Crea una lista: • Competidores • Eventos u organizaciones del interés de tu audiencia • Publicaciones • Aplicaciones • Cualquier otra cosa que sea relevante en tu industria
  22. 22. GRAPH SEARCH • Herramienta más poderosa en el targeting • Existe limitaciones de páginas disponibles • Favorite interests of people who like PAGE NAME • Pages liked by people who like PAGE NAME • Fans of PAGE NAME 1 and PAGE NAME 2 • Favorite interests of people who like PAGE NAME 1 and PAGE NAME 2 • Pages liked by GENDER who like PAGE NAME • Pages liked by people over the age of NUMBER who like PAGE NAME • Fans of PAGE NAME who live in COUNTRY • Fans who like PAGE NAME who live in STATE and are over the age of NUMBER.
  23. 23. TARGET TUS FACEBOOK FANS • Aquí puedes hacer 3 tipos de targeting: • A las personas que ya sean fan de tu página • A las personas que NO sean fan de tu página • A las personas que sus amigos ya sean fan de tu página
  24. 24. POR QUÉ TARGET TUS FANS • Ya te conocen, decidieron seguir lo que publicas • Son familiar con tu marca • Arriba sale “A [amigo] le gusta” entonces ya hay una mejor conexión • Si buscas Likes, target a los NO fans
  25. 25. TARGETING VISITANTES DE TU SITIO • ¿Te ha pasado que visitar un website y luego ves FB ads? • Manera muy eficiente de vender • Ya sabes que el cliente tiene interés en tu marca • Instalas un código en tu página
  26. 26. ADS PLACEMENT • Facebook nos da 4 opciones de colocación • Mobile • Desktop • Desktop - columna a la derecha • Partner Mobile Apps
  27. 27. RESULTADOS DE TU INVERSIÓN • Es muy importante saber si estás teniendo resultados • Si tu meta es solo tráfico o brand awareness no es tan importante • El “Conversion Pixel” es el código que insertas en la página de conversión • Ejemplo: Webinar, en la Thank-you page después del sign up • Si usas Wordpress, FB recomienda el plugin “Facebook Conversion Pixel” • anunciosdefacebook101.com/plugin • Si usas otras plataformas aquí FB explica cómo insertarlo: • anunciosdefacebook101.com/instalar
  28. 28. • Cómo hacer campañas exitosas -a bajo costo- para multiplicar tus ventas • 5 módulos, 20 lecciones • Ejemplo paso a paso • Acceso ilimitado
  29. 29. ¿PARA QUIÉN ES ES ESTE CURSO? • Quien tenga experiencia limitada con FB Ads • Quien tiene conocimientos limitados de FB Ads y su eficiencia • Quien ha tenido éxito limitado con una campaña o con “Boost Post” • Quien quiere aprender a llegarle mejor a su exacta audiencia
  30. 30. • AnunciosDeFacebook101.com/Webinar
  31. 31. GRACIAS!

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