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Consumer Marketing Innovation10 Ways Media & Agencies are Changing
Change is Faster
Change is Faster
Consumer Marketing Innovation• Agencies                     • Media  – Putting Science Before       – Data Explosion    Ar...
Agencies: Putting Science Before Art  WHO?                 WHERE?              WHAT &               WHERE?                ...
Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process
Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process
Agencies: Death of Linear ThinkingTraditional                          AwarenessSalesFunnel                         Consid...
Agencies: Death of Linear Thinking                            Empower Brand Participation Map℠                           D...
Agencies: Tech Director as Don Draper
Agencies: AOR/Boutique MashUp
Consumer Marketing Innovation• Agencies                     • Media  – Putting Science Before       – Data Explosion    Ar...
Media: Data Explosion
Media: Trading Floor vs. Boardroom
Media: Brands as Publishers
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded Experiences
Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending
Media: No Channels
Media: NoChannels.com
Is your culture flexible enough to turn change       into a competitive advantage?
Consumer Marketing Innovation10 Ways Media & Agencies are Changing
10 Ways Agencies & Media Are Changing
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10 Ways Agencies & Media Are Changing

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Jim Price presented on Consumer Marketing & Innovation: 10 Ways Agencies & Media are changing at the Greater Cincinnati Venture Association's "All About Innovation" event with Enterchange: http://www.newgcva.com and http://enterchange.cincinnati.com/

Published in: Business, News & Politics
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10 Ways Agencies & Media Are Changing

  1. 1. Consumer Marketing Innovation10 Ways Media & Agencies are Changing
  2. 2. Change is Faster
  3. 3. Change is Faster
  4. 4. Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
  5. 5. Agencies: Putting Science Before Art WHO? WHERE? WHAT & WHERE? HOW ?The Target Preliminary Message + Refined Media WHY 1) ART inspired by SCIENCE 2) Recognizes the context and that technology is always changing 3) Ideas and execution are linked throughout
  6. 6. Agencies: Adaptive vs. Assembly MarketingTraditional Marketing Process
  7. 7. Agencies: Adaptive vs. Assembly MarketingAdaptive Marketing Process
  8. 8. Agencies: Death of Linear ThinkingTraditional AwarenessSalesFunnel Consideration Purchase Performance Preference Loyalty Advocacy
  9. 9. Agencies: Death of Linear Thinking Empower Brand Participation Map℠ DMA #1 DMA #2Awareness base: total respondentsKey measures base: respondents aware of client A
  10. 10. Agencies: Tech Director as Don Draper
  11. 11. Agencies: AOR/Boutique MashUp
  12. 12. Consumer Marketing Innovation• Agencies • Media – Putting Science Before – Data Explosion Art – Trading Floor vs. Board – Tech Director as Don Room Draper – Brands as Publishers – Adaptive vs. Assembly – TV Will Intro Deeper Marketing Digital Branded – Death of Linear Thinking Experiences – AOR/Boutique Mashup – No Channels
  13. 13. Media: Data Explosion
  14. 14. Media: Trading Floor vs. Boardroom
  15. 15. Media: Brands as Publishers
  16. 16. Media: TV Intros Deeper Digital Branded Experiences
  17. 17. Media: TV Intros Deeper Digital Branded Experiences
  18. 18. Media: TV Intros Deeper Digital Branded ExperiencesTwelp Force and Old Spice cnn trending
  19. 19. Media: No Channels
  20. 20. Media: NoChannels.com
  21. 21. Is your culture flexible enough to turn change into a competitive advantage?
  22. 22. Consumer Marketing Innovation10 Ways Media & Agencies are Changing

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