97145.9740400314employer branding strategy


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97145.9740400314employer branding strategy

  1. 1. Employer Branding Strategy Attracting & Retaining Key Talent9am - 5pm, Sep 22nd, 2008, Beijing9am - 5pm, Sep 23rd, 2008, Hong Kong Employer Branding Workshop Becoming an employer of choice is no longer an option, it’s a necessity, especially in China where the fast-booming economy and rapid decline in population growth have created a severe shortage of trained professionals. Changes to work environments, crippling skill shortages and an increasingly discerning workforce make it vital that companies build a strong employer brand. The war for quality staff is intensifying, and HR professionals face the twin challenges of talent shortage and retention. Gone are the days when you simply placed an ad in your local paper and were bombarded by quality applicants grateful for any opportunity. Today, the quality candidate is more likely to interview you, as they decide who they want to work for.Peter Sheahan is a global Strong employer branding helps not only in attracting the best talent, but itexpert on workforce trends and also gives staff a stronger sense of pride and ownership – which ultimatelygenerational change and the impact inspires them to give their best performance and live the values and brand promise of the organization.they have on the way organizations areled around the world. Peter Sheahan is Peter will guide you step-by-step through what it takes to build a powerfula best-selling author, successful employer brand, providing you with a checklist, and a discussion of what thatbusiness consultant and internationally brand should look like.acclaimed speaker with a reputation fortransforming organizations by turning Ratestraditional paradigms on their head. He Beijinghas built a multi-million dollar Early Bird Rate RMB 2200 / US$ 327 (before September 5th) Standard Rate RMB 2500 / US$ 371consulting practice attracting top-caliber clients such as News Corpora- Hong Kongtion, Google, Coca-Cola, LOreal, Harley Early Bird Rate HKD 2800 / US$373 (before September 5th)Davidson and Ernst & Young. Standard Rate HKD 3000 / US$400I found Peters session on Employer Branding extremely helpful - step, allowing us time to apply the learning to our own specificit was both educational and very practical. We were given a company situation. This both helped me understand overallframework and tools for developing your own employer brand. Branding, but also allowed me to come out of the session with aI appreciate that Peter took us through that framework step by platform for our own branding work. What more could you ask for! Laura Hamrick Director of Staffing Yum! Brands Inc., China DivisionBook Now @ www.chinaeconomicreview.com/conferenceor contact Grace TAN | Tel: +86 (0) 21 5187 9633 * 851 | +852 3175 0322Fax: +86 (0) 21 5385 8953Email: conference@sinomedia.netChina Economic Review, and its local agent Shanghai Yanran Advertising Ltd