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WordPress & SEO

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From a talk about WordPress and SEO from WordCamp Columbus. Including the now famous North Texas Polar Bears.

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WordPress & SEO

  1. 1. WordPress & SEO<br />Myths, Marketing and Metrics<br />www.esmoretti.com - @emor8t<br />esmoretti@gmail.com<br />
  2. 2. Myth: WordPress is the Best for SEO<br />
  3. 3. Myth: All I need for SEO is a Plug-in<br />
  4. 4. All-in-One SEO<br />Post/Page Title – Blog Title<br />Use tags for meta keywords.<br />Probably no-indexing (but following!) categories.<br />Enable Canonical URL’s<br />www. Vs. non-www<br />Example.com/ vs example.com/index.html<br />Example.com/?utm_source…<br />
  5. 5. Titles for Search Engines Are Lame, Dude.<br />Chill, Man.<br />Fun Title<br />SEO Title<br />
  6. 6. Myth 3: I need to block …. from being indexed.<br />Think about what that means – you don’t want those pages to show up in search engines?<br />Noindex blocks pages from being indexed, nofollow blocks pages from being spider’d<br />Typically want to noindex categories<br />Nofollow comments<br />
  7. 7. When to Index Categories<br />
  8. 8. What Are People Searching For?<br />
  9. 9. What are my keywords?<br />Do people search for them?<br />Google AdWords Keyword tool, SEMrush, Trellian, etc. *<br />Where do they go?<br />Title, Content, URL, Alternative Text, Anchor Text<br />Check & Check, but I don’t rank!<br />Are you being indexed?<br />Are you authoritative?<br />
  10. 10. How can I find better keywords?<br />Search Volume Tools<br />PPC campaigns<br />Google Webmaster tools<br />Google Analytics<br />
  11. 11. Gee… that sounds like a lot of work – I’ll just use Social Media<br />SEO is more time consuming to Tweet, Share, Like and monitor?<br />Social Media complements SEO<br />Search and Social are two audiences<br />Sync Social Media and SEO Keyword Strategies<br />
  12. 12. I thought Social Media links were nofollowed?<br />Sure are.<br />Logged-in Google Search's favor tweeted pages in SERP’s.<br />PageRank now… insanity later.<br />Social media links still boost logged in rankings, increase “secondary linking”<br />
  13. 13. Advanced Topics<br />Social’s Impact On PageRank<br />Is PageRank even important anymore?<br />What to do if someone steals your content<br />How will SERPs’ Change In the Next Five Years?<br />
  14. 14. Extra Slides<br />
  15. 15. XML Sitemaps<br />Rules about Sitemaps Under 10MB and 50,000 links. <br />Google XML Sitemap Generator by Arne Brachhold, http://wordpress.org/extend/plugins/google-sitemap-generator/<br />Only include important content you want indexed, no categories, confirmation pages, etc.<br />
  16. 16. Other Plug-In’s<br />Sociable<br />Related Posts<br />Google Analytics <br />

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