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From Conclusions to Community Impact


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A workshop for academic librarians on using qualitative methods for user assessment and research in the library. Part 4 moves from analyzing and exploring coded data, to developing conclusions and sharing them with user communities.

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From Conclusions to Community Impact

  2. 2. Stages of qualitative research: Develop an anthropological question Lit review and conversations for focus Choose a method Choose a sampling strategy Collect data ethically Analyze data by coding for themes Develop and share results in your communities Isaacs (2014) “An Overview of Qualitative Research Methodology for Public Health Researchers,” p. 318-21
  3. 3. Steps in analysis a. Memos: Start with a close reading and note interesting points or starter ideas. b. Coding: Mark texts systemically with the topics you observe, moving into specific concepts. c. Explore: read back over keky texts; explore codes in relation to each other or to respondent demographics. d. Share: Use evocative quotations to illustrate your findings Kuckartz and McWhertor (2014) Qualitative Text Analysis, p.5, 9
  4. 4. Exploring relationships with queries Look at quotations in relation to multiple codes ◦ job market OR relocation (broadens) ◦ job market AND relocation (narrows) ◦ job market NOT relocation ◦ student debt WITHIN cost of MLS ◦ successful hire FOLLOWS experience (within a paragraph) Use Scope to search only some documents Save resulting quotations under a new Super Code
  5. 5. AND / OR / ONE OF (not both) / NOT
  6. 6. Check out: co-occurring codes
  7. 7. Compare texts by theme
  8. 8. Exercise: Compare texts by theme Look at the handout of Skills-People coded quotations and write notes on what you see (five minutes)
  9. 9. Check out: codes by document
  10. 10. Check out: codes by document Left: times coded “harm” Below: words coded “harm”
  11. 11. Exercise: Review coded Take a look over the missionary interview and jot down additional questions you might ask. (five minutes)
  12. 12. From Coding to Conclusions a. Once you’ve coded, think of sub-questions you can further code (or collect additional focused data). b. List comparison groups that may be useful to explore. c. Draw connections / maps / visualizations of links. d. Go back to your data and create vivid narratives or case stories of why the differences matter. e. Relate your resulting stories and mapped concepts back to conversations in your field. Adapted from Shelly Steward, Changing Gears: From Coding to Conclusions, presentation in the UCB D-Lab, October 28, 2016
  13. 13. Building Networks Emmelhainz: project on missionary ethics when government restricts access to a country
  14. 14. Building Networks Emmelhainz: project on study abroad students’ experiences with research and library use, Colby College
  15. 15. Exercise: Develop categories or a network Look at the list of MLS grad codes and group in categories or a visual network (five minutes)
  16. 16. Rigor: how do you know it’s any good? 1. You’re engaged over many visits or interviews 2. Your methods are well-grounded in your question and available theory 3. You’ve worked with an extensive or well-focused sample of people 4. Triangulation with complimentary methods (interviews + observation) 5. You’ve gathered a range of perspectives from different sources or sites 6. You’ve highlighted what doesn’t fit your theory 7. You’ve collaborated or sought input on design, coding, and analysis 8. Your participants can see why you got the results you got 9. You’ve documented your process, analysis, and results Gilson 2011, adapted in Stoto ea 2012 … Using Qualitative Methods in Public Health Systems Research
  17. 17. Results: Infographics Emmelhainz 2015, survey of MLS grads at
  18. 18. Results: Articles Emmelhainz & Bukhtoyarova 2016 “I Fell Into Librarianship…”
  19. 19. Results: Marketing Campaigns
  20. 20. Exercise: Outreaching back to user communities Who are you studying? What are you changing? How could you highlighted key changes you’re making as a result? (five minutes)
  21. 21. Questions & Feedback