Successfully reported this slideshow.
You’ve unlocked unlimited downloads on SlideShare!
The Long Tail Theory 2006 Chris AndersonThe Long Tail Theory describes how the Internet has influencedeconomics, commerce and consumption. Since Broadband wasintroduced in 2001, these impacts have been most prominent.i.e. The Head is ONE shop that has 50 customers. The Long Tail is 50 websites than each have 1 customer.
The Film IndustryThe Long Tail theory can be applied to the film industry in terms of howfilms are distributed.i.e. The Head is a high street film retailer such as Blockbuster. The Long Tail is an online film distribution service such asAmazon.
The Film IndustryThis means that high street shops (the Head) that sell films are gradually becomingless popular due to the restrictions they experience in terms of shelf-space.Internet retailers (the Long Tail) do not experience this as they do not have aphysical shop. Their unlimited space shelf allows them to provide for nichemarkets, increasing their customers as they have a wider variety of products.
For example…Head Long Tail The Head may contain: Cinema chains such as Cineworld, Odeon; film retailers such as HMV, Blockbuster etc. The Long Tail may contain: Internet sites such as Netflix, YouTube, LOVEFiLM etc.; iTunes etc. Due to the growing accessibility of the Internet, more and more films are being downloaded online rather than bought in the shops.
Impacts on the Film IndustryAdvantages DisadvantagesFilms are more available Illegal downloads i.e.online, increasing views and Putlocker, Sockshare,popularity. 1channel.Facilities such as film forums High street shops lose salesallow customers to give as customers resort to onlinefeedback, helping the film purchases.industry to improve.People can narrow down Those without internettheir choices of film via access are limited to onlyfiltering services. films that are in shops.Customers can see what films The atmosphere of going toare similar to those that they the cinema is lost.like, broadening targetaudiences for other films.
Amazon (hard copy andHMV, Blockbuster (stores) digital such as Ebooks or DVDs and Digital Downloads) Purely online – LoveFilm, Netflix