How 3D printing will revolutionize the world and the retail industry

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How 3D Printing will revolutionize the world and retail : delivery, food, fashion, jewerly, decoration, transport,... By Emmanuel Vivier, CoFounder of the HUBInstitute
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How 3D printing will revolutionize the world and the retail industry

  1. 1. How 3D Printing will revolutionize the world & the Retail Industry Helping brands to understand the future of digital & marketing HUBInstitute|www.hubinstitute.com V1.7©HUBIInstitute. All rights reserved . www.hubinstitute.com › Paris, Moscow & New-York
  2. 2. •Download these slides Click below to download www.hubinstitute.com/reports©HUB Institute. All rights reserved | www.HUBinstitute.com 2
  3. 3. A new revolution emerges …Question Do you believe in … Teleportation ?
  4. 4. A new revolution emerges …Imagine … What would happen ifBrands could teleport their products directly to the customers ?
  5. 5. A new revolution emerges …Teleport an item, a product ? Well… it’s already possible thanks to … 3D Printing©HUB Institute. All rights reserved | www.HUBinstitute.com 5
  6. 6. http://www.youtube.com/watch?v=hPNxm5sWJIkA new revolution emerges …3D Printing = Print an item from a digital file©HUB Institute. All rights reserved | www.HUBinstitute.com 6
  7. 7. http://www.youtube.com/watch?v=IS4Xw8f9LCcA new revolution emerges …Decoration, jewelry, fashion, ... applications are countless©HUB Institute. All rights reserved | www.HUBinstitute.com 7
  8. 8. http://www.youtube.com/watch?v=IS4Xw8f9LCcA new revolution emerges …Print your bespoke tailored underwear …©HUB Institute. All rights reserved | www.HUBinstitute.com 8
  9. 9. http://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQA new revolution not only for « cheap products »3D printed Designers dresses at the last Fashion Week in Paris©HUB Institute. All rights reserved | www.HUBinstitute.com 9
  10. 10. A new revolution emerges … http://arstechnica.com/tech-policy/2013/03/download-this-gun-3d-printed-semi-automatic-fires-over-600-rounds/In the United States, some try printing ... firearms!©HUB Institute. All rights reserved | www.HUBinstitute.com 10
  11. 11. A new revolution emerges … http://www.youtube.com/watch?feature=player_embedded&v=iictiOdHhXc#!From your printer to your mouth Print your own chocolates©HUB Institute. All rights reserved | www.HUBinstitute.com 11
  12. 12. http://www.makerbot.com/3D PrintingTechnology now easily available Makerbot : 3D Printer from $ 2,199 U.S.©HUB Institute. All rights reserved | www.HUBinstitute.com 12
  13. 13. http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen3D PrintingTechnology doesn’t stop evolving : for example the 3D printing Pen©HUB Institute. All rights reserved | www.HUBinstitute.com 13
  14. 14. A new revolution emerges …Teleport an item, a product ? 3D Printing = Digitalize the material from Atoms to Octets©HUB Institute. All rights reserved | www.HUBinstitute.com 14
  15. 15. 3D Printing explosionA large-scale revolution? Let’s try … Imagine the implications of this innovation…
  16. 16. A designer can get a worldwide deliveryovernight and become an international brand in a few days ... Deliver a product = deliver a file©HUB Institute. All rights reserved | www.HUBinstitute.com 16
  17. 17. A designer can get a worldwide deliveryovernight and become an international brand in a few days ... Spread a product, to the speed and the scale of Gangnam Style ?©HUB Institute. All rights reserved | www.HUBinstitute.com 17
  18. 18. If customers can download a productInstantaneously … what will the retail be for ? Retail 3D printing Unlimited choice Unlimited choice Low availability Instant availability Open Open 8/24 5/7 24/24 7/7 Shipping cost No Shipping cost Parking fees No Parking fees Latency No Latency Poor customization Customization Significant environmental Poor environmental impact impact©HUB Institute. All rights reserved | www.HUBinstitute.com 18
  19. 19. 3D printing will undermine the whole value chain !A collapse of freight ?©HUB Institute. All rights reserved | www.HUBinstitute.com 19
  20. 20. 3D printing will undermine the whole value chain !The end of Chinese manufacturer Empire ?©HUB Institute. All rights reserved | www.HUBinstitute.com 20
  21. 21. 3D printing will undermine the whole value chain !The end of storage, wholesalers, and parts?©HUB Institute. All rights reserved | www.HUBinstitute.com 21
  22. 22. Who will be the next leaders of the 3D economy ?Question : Who will launch the “3D Files iTunes”©HUB Institute. All rights reserved | www.HUBinstitute.com 22
  23. 23. https://sketchfab.com/Ever wondered how 3D artists showcase their work on the web?Sketchfab, the “YouTube of 3D content”©HUB Institute. All rights reserved | www.HUBinstitute.com 23
  24. 24. http://aws.amazon.com/fr/Clue : Amazon revenue = $ 1.6 Billion …Commercializing its hosting in Cloud One of the future winners of #dematerialization and @virtualization©HUB Institute. All rights reserved | www.HUBinstitute.com 24
  25. 25. You think you can avoid the consequences...Remember about the music industry... #blindness and #resistance to change©HUB Institute. All rights reserved | www.HUBinstitute.com 25
  26. 26. Remember about the music industry ...And its desperate struggle against piracy and illegal downloading ... Fighting a lost battle : Pyramid against network©HUB Institute. All rights reserved | www.HUBinstitute.com 26
  27. 27. Imagine if customers could copy your products …instantly and globally ? Fighting a lost battle : Pyramid against network©HUB Institute. All rights reserved | www.HUBinstitute.com 27
  28. 28. Download Websites already offer ….3D Printing source files©HUB Institute. All rights reserved | www.HUBinstitute.com 28
  29. 29. http://publicknowledge.org/it-will-be-awesome-if-they-dont-screw-it-upLegal battles …… coming soon Legal Temporality versus Technological Temporality = #fail©HUB Institute. All rights reserved | www.HUBinstitute.com 29
  30. 30. And if they change or improve your products beforeRedeliver created files ...©HUB Institute. All rights reserved | www.HUBinstitute.com 30
  31. 31. And if they change or improve your products beforeRedeliver created files ... How to win when your customers become your competitors / enemies ?©HUB Institute. All rights reserved | www.HUBinstitute.com 31
  32. 32. FabLabs, the “Internet cafe” for MakersOne more step towards 3D Printing for all Try > Learn > Make together > Share the knowledge©HUB Institute. All rights reserved | www.HUBinstitute.com 32
  33. 33. And if tomorrow the concept of Copyright lapses ?Your “business model” could survive ?©HUB Institute. All rights reserved | www.HUBinstitute.com 33
  34. 34. 3D Printing explosion ?A large-scale revolution ? It sounds crazy ? Yet, this is only the beginning …
  35. 35. 3D Printing serving the medicalMagic Arms Project (easy way to reprint parts while the child body is growing) An exoskeleton to assist disabled children in developing nations.©HUB Institute. All rights reserved | www.HUBinstitute.com 35
  36. 36. http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html , 10:30 to 14:38How would you print …… a human organ ?©HUB Institute. All rights reserved | www.HUBinstitute.com 36
  37. 37. Bio Printing comes …All cyborgs ? Unlimited #Grafts #Ethics #Doping #Everlasting life©HUB Institute. All rights reserved | www.HUBinstitute.com 37
  38. 38. Bio Printing comesWill you refuse to be grafted to be as productive as your colleagues? Moores Law applied to humans? #Augmented Humans©HUB Institute. All rights reserved | www.HUBinstitute.com 38
  39. 39. 3D printing will have an impact at least as big ...… than the invention of printing by Gutenberg©HUB Institute. All rights reserved | www.HUBinstitute.com 39
  40. 40. Even U.S. President Barack Obama …… mentioned 3D Printing in the State of the Union Address “The 3D printing that has the potential to revolutionize the way we make almost everything”©HUB Institute. All rights reserved | www.HUBinstitute.com 40
  41. 41. 3D printing will have an impact at least as big ...… than the invention of printing by Gutenberg Are you ready to make your revolution ? Will you be a member of the next Renaissance ?©HUB Institute. All rights reserved | www.HUBinstitute.com 41
  42. 42. •Download these slides Click below to download www.hubinstitute.com/reports©HUB Institute. All rights reserved | www.HUBinstitute.com 42
  43. 43. Thanks for your attention Helping brands to understand the future of digital & marketing Vincent Ducrey CoFounder Contacts : +33.6.11.62.37.94 Vincent.ducrey@hubintitute.com http://www.hubinstitute.com Emmanuel Vivier CoFounder Contacts : +33.6.11.62.37.94 emmanuel.vivier@hubinstitute.com http://www.hubinstitute.com Contact us HUBInstitute|www.hubinstitute.com©HUBIInstitute. All rights reserved . www.hubinstitute.com › Paris, Moscow & New-York

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