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Comment digitaliser vos événements ?

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Event business is digital : Comment digitaliser vos événements ?
Conférence réalisée lors du salon Bedouk 2014

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Comment digitaliser vos événements ?

  1. 1. Emmanuel Fraysse, ef@digilian.com Event business is digital : Comment digitaliser vos événements ?
  2. 2. Emmanuel Fraysse, ef@digilian.com Qui suis-je ? • Digital native professionnel • 15 ans de digitalisation • Start-ups + • Enseignant à • Fondateur de l’agence spécialisée en Digital Business Business is Digital, c’est le moment ! (Editions Kawa, 2013)
  3. 3. Emmanuel Fraysse, ef@digilian.com Business is Digital – C’est le moment ! Business is digital est un livre-outil qui propose à la fois de : • Dresser un tableau accessible et compréhensible par tous de la transformation des entreprises, de la digitalisation sociale et des enjeux de pouvoir entre les producteurs et les consomm’auteurs • Fournir des outils à ceux qui veulent être acteurs de cette transformation  Pour en savoir plus : www.businessisdigital.com Nous vivons une époque dynamique... et turbulente. Le digital est partout, aucun secteur n’est épargné, du marché des biens culturels aux médias en passant par l’industrie événementielle. La digitalisation est une opportunité. L’opportunité de changer les règles, de donner de nouveaux contours à toute entreprise et marché. Comment tirer profit de la digitalisation sociale ? Quelles sont les nouvelles règles du business ? Comment informer, communiquer et vendre à l’ère digitale ? Quid de la mobilité ?
  4. 4. Emmanuel Fraysse, ef@digilian.com Event Business is Digital C’est le moment !
  5. 5. Emmanuel Fraysse, ef@digilian.com Un évènement, ça peut être… #vdm
  6. 6. Emmanuel Fraysse, ef@digilian.com Votre mission (si vous l’acceptez) Objectif : devenir désirable Pourquoi ? Parce que la part de l'esprit précède la part de marché Comment ? En vous inscrivant dans une démarche sociale et digitale
  7. 7. Emmanuel Fraysse, ef@digilian.com Intelligence émotionnelle & Storytelling • Storytelling Art de transformer des faits en narration, de raconter une histoire • Storytelling Mensonge
  8. 8. Emmanuel Fraysse, ef@digilian.com 6 émotions primaires • La joie • La surprise • La tristesse • Le dégoût • La peur • La colère
  9. 9. Emmanuel Fraysse, ef@digilian.com Chaque participant compte… et vit sa propre expérience de l’événement
  10. 10. Emmanuel Fraysse, ef@digilian.com Le graphe social Le graphe social : carte globale des relations / interactions existantes entre un individu et ses contacts Vous êtes ici Powered by LinkedIn
  11. 11. Emmanuel Fraysse, ef@digilian.com Moi et les autres Liens forts  Liens faibles Dunbar : 150 « amis » Facebook : 5000 « amis »
  12. 12. Emmanuel Fraysse, ef@digilian.com Technophile ou pas ?
  13. 13. Emmanuel Fraysse, ef@digilian.com De l’engagement sur le web social Je lis seulement J’aime, je commente Je publie des contenus … Un peu … Beaucoup… Passionnément…
  14. 14. Emmanuel Fraysse, ef@digilian.com Concrètement… … Un évènement « digitalisé »
  15. 15. Emmanuel Fraysse, ef@digilian.com Votre mission : Cocréer pour impliquer Avant l’évènement
  16. 16. Emmanuel Fraysse, ef@digilian.com Du teasing à fréquence régulière
  17. 17. Emmanuel Fraysse, ef@digilian.com Utiliser la promotion web social
  18. 18. Emmanuel Fraysse, ef@digilian.com Amplifier la communication grâce aux influenceurs
  19. 19. Emmanuel Fraysse, ef@digilian.com Cocréer avec les participants
  20. 20. Emmanuel Fraysse, ef@digilian.com Inciter les participants à réseauter (1/2)
  21. 21. Emmanuel Fraysse, ef@digilian.com Inciter les participants à réseauter (2/2)
  22. 22. Emmanuel Fraysse, ef@digilian.com Pendant l’évènement Votre mission : proposer un évènement « augmenté & connecté »
  23. 23. Emmanuel Fraysse, ef@digilian.com Des blogueurs officiels (ou pas) pour couvrir l’évènement…
  24. 24. Emmanuel Fraysse, ef@digilian.com Evènement retransmis en Live La retransmission permet notamment d’élargir l’audience
  25. 25. Emmanuel Fraysse, ef@digilian.com Le smartphone au coeur de l’événement… Application ConnexMe par Evenium Applications mobiles dédiées Après l’appli Passbook, iBeacon sur les iPhones
  26. 26. Emmanuel Fraysse, ef@digilian.com … Et l’arrivée des objets connectés Disneyland World & technologie NFC Des objets connectés prolongeant l’expérience de marque (+ Brand Utility) Des objets connectés actifs… bientôt…
  27. 27. Emmanuel Fraysse, ef@digilian.com Réalité augmentée Une visualisation produit dans des points de vente LEGO en Allemagne Toyota iPad app
  28. 28. Emmanuel Fraysse, ef@digilian.com #Storytelling Du gazouillage mis en scène Application Tweetbeam.com #Monitoring #Hashtags
  29. 29. Emmanuel Fraysse, ef@digilian.com #Storytelling Du picture marketing Appareil photo 360°
  30. 30. Emmanuel Fraysse, ef@digilian.com Les OFFs : networking & sérendipité Party-time Grumpy Cat
  31. 31. Emmanuel Fraysse, ef@digilian.com Vie connectée et mobiquité Connexion et déconnexion… du monde réel ?
  32. 32. Emmanuel Fraysse, ef@digilian.com Après l’évènement Votre mission : Partager pour prolonger
  33. 33. Emmanuel Fraysse, ef@digilian.com Générer du contenu - Participants Les photos Evénements par Olivier Ezratty http://ezratty.darqroom.com/images
  34. 34. Emmanuel Fraysse, ef@digilian.com Générer du contenu - Intervenants
  35. 35. Emmanuel Fraysse, ef@digilian.com Générer du contenu social - Organisateurs
  36. 36. Emmanuel Fraysse, ef@digilian.com Social Monitoring L’activité sociale des participants est riche d’enseignements notamment pour définir les influenceurs et mieux connaitre l’audience A suivre : le big data sur les données collectées visiteurs via les objets connectés
  37. 37. Emmanuel Fraysse, ef@digilian.com Un CRM en temps réel Des outils de scan à la portée de tous pour enrichir son CRM
  38. 38. Emmanuel Fraysse, ef@digilian.com En bref, un événement digitalisé Avant •Du teasing à fréquence régulière •Utiliser la promotion sociale •Amplifier la communication grâce aux influenceurs •Cocréer avec les participants •Inciter les participants à réseauter Pendant •Inciter les blogueurs influents à couvrir l'événement •Retransmettre l'événement en live •Utiliser les terminaux mobiles pour procurer une expérience de visite personnalisée (réalité augmentée, notifications, …) •Inciter au networking Après •Générer du contenu •Faire générer du contenu •Faire du social monitoring •Prolonger la durée de vie de l’événement via le digital
  39. 39. Emmanuel Fraysse, ef@digilian.com IRL ? URL ? Vers l’UIRL ! Vis ma vie de startup ZMOT IRL = In Real Life URL = Uniform Resource Locator #Hybridation
  40. 40. Emmanuel Fraysse, ef@digilian.com – Site : http://www.businessisdigital.com/ – Slideshare : http://fr.slideshare.net/emmanuelfraysse/ – Twitter : @manufraysse – efraysse@gmail.com – Tel : 06 62 04 09 27 Merci #RestonsConnectés Emmanuel Fraysse
  41. 41. Emmanuel Fraysse, ef@digilian.com Business is Digital – C’est le moment ! Business is digital est un livre-outil qui propose à la fois de : • Dresser un tableau accessible et compréhensible par tous de la transformation des entreprises, de la digitalisation sociale et des enjeux de pouvoir entre les producteurs et les consomm’auteurs • Fournir des outils à ceux qui veulent être acteurs de cette transformation  Pour en savoir plus : www.businessisdigital.com Nous vivons une époque dynamique... et turbulente. Le digital est partout, aucun secteur n’est épargné, du marché des biens culturels aux médias en passant par l’industrie. La digitalisation est une opportunité. L’opportunité de changer les règles, de donner de nouveaux contours à toute entreprise et marché. Comment tirer profit de la digitalisation sociale ? Quelles sont les nouvelles règles du business ? Comment informer, communiquer et vendre à l’ère digitale ? Quid de la mobilité ?
  42. 42. Emmanuel Fraysse, ef@digilian.com
  43. 43. Emmanuel Fraysse, ef@digilian.com Derniers conseils • Privilégier la connexion émotionnelle • Faire preuve d’empathie • Etre réactif pour cocréer avec les participants • Favoriser les interactions Pair à Pair avant, pendant et après l’évènement Web Social

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