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Conf CGE / Community Management

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Conf CGE / Community Management

  1. 1. Community Management<br />
  2. 2. EDHEC Business SchoolCommunity Management<br />CGE, Reims<br />9 décembre 2010<br />
  3. 3.
  4. 4.
  5. 5. Préambule<br /><ul><li>Grâce aux Réseaux Sociaux, les Ecoles peuvent désormais facilement et librement entrer en contact avec les étudiants, candidats, partenaires, recruteurs…
  6. 6. Ce qui était l’année passée un outil de communication différenciant s’est désormais banalisé :
  7. 7. La différence, mais elle est risquée, c’est désormais de ne pas y être.
  8. 8. Les Réseaux Sociaux s’imposent à nous !
  9. 9. Comment émerger / se différencier dans ce maelstrom ?</li></li></ul><li>Pourquoi sommes-nous concernés ?<br />
  10. 10. Fréquentation d’internet<br /><ul><li>En dehors de la boîte mail personnelle, les réseaux sociaux et les portails d’informations sont les sites les plus visités.</li></ul>Source : Livre blanc du community management<br />Your, junior entreprise de l’ISC<br />
  11. 11. Fréquentation des <br />réseaux sociaux<br /><ul><li>Seulement 13 % des personnes interrogées n’utilisent pas les réseaux sociaux.
  12. 12. Près de la moitié d’entre eux y passent entre 30 minutes et deux heures par jour.</li></ul>Source : Livre blanc du community management<br />Your, junior entreprise de l’ISC<br />
  13. 13. Communication sur les <br />réseaux sociaux<br /><ul><li>Jugement assez critique puisque deux tiers des sondés considèrent que les entreprises necommuniquent pas de manière efficace sur les réseaux sociaux.</li></ul>Source : Livre blanc du community management<br />Your, junior entreprise de l’ISC<br />
  14. 14. La présence des marques et <br />Entreprises sur les réseaux sociaux<br /><ul><li>…Même si cette présence est souhaitée ou approuvée par deux tiers des personnes interrogées.</li></ul>Source : Livre blanc du community management<br />Your, junior entreprise de l’ISC<br />
  15. 15. Usage by admission offices in the US<br />2007 = 61%<br />2009 = 95%<br />
  16. 16. Problématiques abordées<br /><ul><li>Quelle évolution de la communauté à l’ère du (presque) tout-digital ? Comment les animer ?
  17. 17. Communiquer vs. informer ?
  18. 18. Qu’est-ce qu’un community manager ? Est-il utile ?
  19. 19. Comment protéger notre e-réputation ? Quelle veille ?
  20. 20. Comment être davantage visible ?
  21. 21. Comment transformer les étudiants en ressources ?</li></li></ul><li>Maud Serpin<br />Diplômée de Sciences Po Paris et d’un DEA de pensée politique en 2005, Maud a été consultante Internet pour Euro RSCG puis pour Lowe Stratéus, où elle a assuré la conception et la mise en place de sites et de dispositif digitaux, pour le compte de budgets corporate (la Sécurité Routière) et grande consommation (Johnson&Johnson).Maud co-fondeCuriouser en 2009, une société spécialisée dans les études et les stratégies digitales. Curiouser intervient pour différentes marques et associations, toujours avec la même approche exploratoire et analytique - comprendre les lieux qui structurent Internet et les habitants qui peuplent ces territoires digitaux.<br />
  22. 22. Camille Alloing, chercheur R&D en innovations web, doctorant au CEREGE de l'IAE de Poitiers. Auteur du blog Cadde-Réputation dédié à l'e-réputation, aux outils, méthodologies et actualités associés.<br />Camille Alloing<br />
  23. 23. Nous vous remercions de votre attention.<br />Découvrons maintenant pour conclure le portrait robot du Community Manager…<br />
  24. 24. Community Managers must have<br /><ul><li>Big Eyes: watch trends and behavior
  25. 25. Big Ears: listen to what constituents are saying to one another
  26. 26. Little Mouth: keep quiet, resist the urge to be defensive</li></li></ul><li>
  27. 27. « Wedon’t have a choice on wetherwedo social media, the question ishow wellwe do it. »Erik Qualman<br />

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