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The New Path To Purchase: A Peek Into The Mind Of The Digital Shopper

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Digital has completely shifted the consumer path to purchase. It's time to bridge online and offline. Technology is heavily integrated into nearly every shopping decision and retailers now have to reach their shoppers on a variety of digital touchpoints.

Published in: Technology, Business, Career
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The New Path To Purchase: A Peek Into The Mind Of The Digital Shopper

  1. 1. A P E E K I N T O T H E M I N D O F T H E D I G I TA L S H O P P E R T H E N E W PAT H T O PURCHASE presented by Emma Nemtin @em_nemtin www.hubba.com
  2. 2. C O N S U M E R S H I T A N AV E R A G E O F 7 . 9 DIFFERENT SOURCES FOR PRODUCT INFO
  3. 3. DID YOU KNOW O N LY 2 5 % O F D I G I TA L P R O D U C T I N F O IS CORRECT?
  4. 4. 45 percent of online shoppers are more likely to shop on a site that offers personalized recommendations. ARE YOU PROVIDING A UNIQUE SHOPPING EXPERIENCE?
  5. 5. T H E N AT U R E O F THE STOREFRONT HAS CHANGED • Content has become a sales channel via mobile and secondscreen technology • Brands and retailers need to deliver relevant product information to shopper’s smartphones at key points along the purchase path
  6. 6. IT’S TIME TO BRIDGE ONLINE AND OFFLINE • Retailers have to get to a shopper’s mobile device before they know what they’re looking for • Get into people’s pockets
  7. 7. THE NEW SET OF SHOPPER E X P E C TAT I O N S • Shoppers want to feel special • Give consumers instant gratification • Create in-the-moment experiences
  8. 8. TELL YOUR BRAND STORY • Every product has a story, wether it’s a book, a laptop or a T-shirt. • Wrap a story around your product. • Deliver experiences, not just sales.
  9. 9. THANK YOU! @EM_NEMTIN ! W W W. H U B B A . C O M

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