B216 Marketing UT2 Revision Slides

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This is a revision slide compiled from all the 6th presentation from Problem 6 to Problem 10 made specially for Republic Polytechnic student

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B216 Marketing UT2 Revision Slides

  1. 1. M A R K E T I N GB216 UT2 (P06 – P10) Nurul Hazimah Binte Khairul Anuar 123902@myrp.edu.sg
  2. 2. ContentsP06: P09:- Product Mix - Promotional Mix- Product Portfolio Analysis (BCG/PLC) - Advertising- Product Strategies - Develop Ad-campaignP07: - Set Advertising Objectives- Pricing Decisions - Advertising Media (Major media types)- Pricing Methods (Cost-based/Value- - Create Advertising Messagebased/Competition) - Public Relations (definition & tools)- Price-Quality Strategies - Ethical Issues (related to Advertising &- New Product Pricing Public Relations)- Price Adjustments StrategiesP08: P10:- Distribution Channels - Promotion (Promotional Mix)- Intermediaries - Develops Sales promotion Campaign- Channel Design Decision - Analyse customer’s needs - Sales Promotion Objectives - Set channel objectives - SP Tools - Identify major alternatives (Types of - SP Programintermediaries & Distribution/Distribution -Tools & ObjectivesIntensity) - Evaluate channel alternatives (Distribution - Tools categorystrategy/ECA criteria) - Personal Selling VS SP
  3. 3. P0 6
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  11. 11. What is ofa Pricefor$$ or service. It is the sum of P0 7Price is the amount money charged a product?the values that customers give up to gain the benefits of having or using aallproduct or service.”Why Price IMPT** ? 1) Only element in marketing mix that produces revenue 2) One of the most flexible marketing mix elements 3) One of the most influential element affecting consumer decision making 4) Direct impact on firm’s bottom line Company’s Objective AFFECTING PRICE $$ FACTORS Customers Cost $$ Channel Competition Members
  12. 12. P0 7
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  18. 18. Pricing Methods (+ & -)slides from previous P0 7Price-Quality Strategies
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  43. 43. P10
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