subverting proprietary economics
emma jane hogbin
About this talk
● In small-town Canada we have seen an increase in the quot;cottage industryquot; as
retirees cash out of urban centres and move to the country. These micro-
enterprise businesses often have only the owner (and their partner) as staff.
Although the businesses offer a huge range of services, they have one thing in
common--very small budgets.
● Individually these businesses can rarely afford expert technical support and
services and as a result they often end up experiencing vendor lock-in in the
worst possible ways.
● By combining the idea of a LUG and a Chamber of Commerce, it is possible to
subvert the proprietary economic model and gain new clients in the process. In
this presentation Emma Jane Hogbin you show you how to convert
businesses to FOSS by creating a sustainable, technology focused, business
● Pulling from experiences with her own client user group, she will show you
how to: create self-sufficient clients that still pay you money; manage
expectations (client budgets and contractor time); attract new clients by
distinguishing yourself from your competitors; define and achieve success;
and spread the ethos of free and open source software into the business
Why this talk?
The 100 Mile Client Roster.
Alternatives to B2B discounting.
Coopetition is healthy and helps industry.
FOSS needs to use open business models.
We are in business to serve.
Free help nights enable ...
... businesses to talk about the software
they use with other “technophobes.”
... businesses dream bigger.
... me to look like a rock star.
... me to write fewer small invoices.