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Lessons from Life Coaching



                  Emma Jane Hogbin
                emma@hicktech.com
         www.100mileclientroster.com
                  @emmajanedotnet
Kendall
Summerhawk
Vapour-ware or free software?
      What’s the diff?
Lessons from Life Coaching
 for the Linux Community
Lesson #1
Being in a respected industry is
   not necessary for success.
Lesson #2
Free solutions have no value.
          Gifts do.
Lesson #3
Relationships are critical.
Lesson #4
People want to be loved.
Lesson #5
People are selfish.
Blueprints for success.
My gift to you.
Open sourcing HICK Tech.
The 100 Mile Client Roster
             Blueprints for Success
●   Identity kit: brochures and business cards   * Published January 2010
●   Marketing kit: planning calendars
●   Web hosting kit: Drupal multisite
●   Proposal writing kit: to get new clients
●   Money kit: budgeting, planning your work, gnucash, bookkeeping
●   Workshop kit: plan and deliver an outcome based workshop
●   Web site kit: templates to use with clients (based on my Web site action plan)
●   Newsletter kit: based on effective email campaign content
●   Desktop publishing kit: OOo templates for nice looking handouts/short books
●   Conference kit: plan and run your own conference
●   Membership kit: uses open atrium + includes membership model (business guide)


                      More info at: www.100mileclientroster.com
Tip #1
Connect emotionally first.
Tip #2
 Stop scratching your own itch.
Start offering the spa experience.
Tip #3
Give the gift of success
   to get reciprocity.
Tip #4
     Delay detail.
Features don’t matter.
  Benefits do matter.
Tip #5
Enable and motivate your downstream.
    Direct consumers matter less.
Summary
1. Connect emotionally with your customer.
2. Define success according to customers, not itches.
3. Give the gift of success to get contributors.
4. Delay detail. Features don’t really matter.
5. Enable your downstream to succeed.


No part of this presentation was endorsed by www.kendallsummerhawk.com

But just like open source: there’s a lot more value to be found if you’re willing to dig a little deeper.

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Lessons from Life Coaching for Linux

  • 1. Lessons from Life Coaching Emma Jane Hogbin emma@hicktech.com www.100mileclientroster.com @emmajanedotnet
  • 3.
  • 4. Vapour-ware or free software? What’s the diff?
  • 5. Lessons from Life Coaching for the Linux Community
  • 6. Lesson #1 Being in a respected industry is not necessary for success.
  • 7. Lesson #2 Free solutions have no value. Gifts do.
  • 9. Lesson #4 People want to be loved.
  • 12. My gift to you.
  • 14. The 100 Mile Client Roster Blueprints for Success ● Identity kit: brochures and business cards * Published January 2010 ● Marketing kit: planning calendars ● Web hosting kit: Drupal multisite ● Proposal writing kit: to get new clients ● Money kit: budgeting, planning your work, gnucash, bookkeeping ● Workshop kit: plan and deliver an outcome based workshop ● Web site kit: templates to use with clients (based on my Web site action plan) ● Newsletter kit: based on effective email campaign content ● Desktop publishing kit: OOo templates for nice looking handouts/short books ● Conference kit: plan and run your own conference ● Membership kit: uses open atrium + includes membership model (business guide) More info at: www.100mileclientroster.com
  • 16. Tip #2 Stop scratching your own itch. Start offering the spa experience.
  • 17. Tip #3 Give the gift of success to get reciprocity.
  • 18. Tip #4 Delay detail. Features don’t matter. Benefits do matter.
  • 19. Tip #5 Enable and motivate your downstream. Direct consumers matter less.
  • 20. Summary 1. Connect emotionally with your customer. 2. Define success according to customers, not itches. 3. Give the gift of success to get contributors. 4. Delay detail. Features don’t really matter. 5. Enable your downstream to succeed. No part of this presentation was endorsed by www.kendallsummerhawk.com But just like open source: there’s a lot more value to be found if you’re willing to dig a little deeper.