Beautiful In Print

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How to make attractive brochures and booklets using open source tools.

Creating brochures to promote your business, user group, and events can be an agonizing adventure in self-doubt. With a few simple graphic design rules, and a few open source tools you can easily make a variety of promotional materials and handouts.

In this session you'll learn how to find and use:
* Creative Commons licensed images.
* OpenOffice.org templates for tri-fold and bi-fold brochures.
* Open source fonts (yes, they exist!).
* Advanced open source applications for sophisticated layouts and custom paper sizes.

Whether you're a graphic designer exploring open source, or an open source expert looking for a little help in making appealing print materials, this session is going to have the information you need to create engaging print materials the open source way.

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Beautiful In Print

  1. 1. Looking Beautiful in Print Emma Jane Hogbin [email_address] www.100mileclientroster.com @emmajanedotnet
  2. 2. Tips for Success <ul><li>Have a clear and compelling message .
  3. 3. Use grid-based layout to guide the reader’s eye.
  4. 4. Save and re-use successful templates .
  5. 5. Find and use CC-licensed images
  6. 6. Find and use open (or free) fonts . </li></ul>
  7. 7. Your Message: The content <ul><li>Have a compelling message.
  8. 8. Use a larger font than you want to.
  9. 9. Simplify your language.
  10. 10. Be distinct, unless you shouldn’t.
  11. 11. Promote benefits for beginners; features for experts. </li></ul>
  12. 12. Layout <ul><li>Grids help you to organize graphical elements.
  13. 13. They provide a rigid structure--which is good. </li></ul>
  14. 14. Layout <ul><li>Grids help you to organize graphical elements.
  15. 15. They provide a rigid structure--which is good. </li></ul>
  16. 16. `` Layout <ul><li>Grids help you to organize graphical elements.
  17. 17. They provide a rigid structure--which is good. </li></ul>
  18. 18. `` Layout <ul><li>Grids help you to organize graphical elements.
  19. 19. They provide a rigid structure--which is good. </li></ul>
  20. 20. The Rule of Thirds
  21. 22. Source: http://www.flickr.com/photos/25661409@N04/3145576820/
  22. 23. See and use grids everywhere
  23. 24. www.thegridsystem.org
  24. 26. OOo templates for brochures <ul><li>www.the100mileclientroster.com
  25. 27. Navigate to “The 100 Mile Kits”
  26. 28. Click on “Print Identity.”
  27. 29. Read, download, browse as appropriate. </li></ul>
  28. 30. Warning! <ul><li>Fold lines are marked.
  29. 31. Content areas are marked.
  30. 32. There is no imposed grid. </li></ul>
  31. 33. Style list All Pages Current page
  32. 34. Panel guidelines Editable area
  33. 35. Know your area
  34. 36. Images <ul><li>Be your own photographer, illustrator or “creator.”
  35. 37. Get permission from people (http://www.diyplanner.com/templates/official/misc/photorelease) </li></ul>
  36. 38. Finding CC-licensed images <ul><li>Flickr - www.flickr.com
  37. 39. Compfight - www.compfight.com
  38. 40. Sorting Flickr images - http://code.google.com/p/dfo/ </li></ul>
  39. 42. Images in the public domain...sort of <ul><li>http://en.wikipedia.org/wiki/Public_domain
  40. 43. http://www.google.com/search?q=public+domain+wood+engravings
  41. 44. www.fromoldbooks.org
  42. 45. www.oldbookillustrations.com
  43. 46. www.oldbookart.com
  44. 47. www.copyrightexpired.com </li></ul>
  45. 48. Source: http://www.fromoldbooks.org/ThomasBewick-WoodEngravings/pages/34-the-newfoundland-dog/
  46. 49. www.webstock.org.nz
  47. 50. Free Fonts <ul><li>ttf-larabie-deco - Decorative fonts from www.larabiefonts.com
  48. 51. ttf-larabie-straight - Straight fonts from www.larabiefonts.com
  49. 52. ttf-larabie-uncommon - Special decorative fonts from www.larabiefonts.com
  50. 53. ttf-mscorefonts-installer </li></ul>
  51. 54. Open Source Fonts <ul><li>Open source fonts - www.openfontlibrary.org
  52. 55. This font is “GentesqueBold.” It is made of win.
  53. 56. DIY Fonts: http://openfontlibrary.org/wiki/FontForge </li></ul>
  54. 57. OTF and TTF <ul><li>OpenOffice.org can’t deal with OTF.
  55. 58. Use this script: </li></ul>#!/usr/bin/fontforge # Quick and dirty hack: converts a font to truetype (.ttf) Print(&quot;Opening &quot;+$1); Open($1); Print(&quot;Saving &quot;+$1:r+&quot;.ttf&quot;); Generate($1:r+&quot;.ttf&quot;); Quit(0);
  56. 60. Advanced applications <ul><li>Inkscape - www.inkscape.org
  57. 61. FontForge - fontforge.sourceforge.net
  58. 62. GiMP - www.gimp.org
  59. 63. Scribus - www.scribus.net
  60. 64. Font Matrix - www.fontmatrix.net
  61. 65. Insert your favorite tool here. </li></ul>
  62. 66. Beautiful in Print Summary <ul><li>Have a clear and compelling message .
  63. 67. Use grid-based layout to guide the reader’s eye.
  64. 68. Save and re-use successful templates .
  65. 69. Find and use CC-licensed images .
  66. 70. Find and use open (or free) fonts . </li></ul>@emmajanedotnet www.the100mileclientroster.com

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