Email*              *by the numbersWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
EMAIL                             $40.56                           SEARCH                   $22.24                        ...
Wednesday, April 3, 2013
EMAIL                                                       3B           Facebook                                  1.06B  ...
75%                            PREFER EMAIL                           COMMUNICATIONWednesday, April 3, 2013
75%                            PREFER EMAIL                           COMMUNICATIONWednesday, April 3, 2013
75%                            PREFER EMAIL                           COMMUNICATIONWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
ONE GOALWednesday, April 3, 2013
Wednesday, April 3, 2013
ONE GOAL   COMPELLING                                        STORYWednesday, April 3, 2013
Wednesday, April 3, 2013
ONE GOAL   COMPELLING   SIMPLE                                        STORYWednesday, April 3, 2013
Wednesday, April 3, 2013
AVERAGE ATTENTION SPANWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
3xWednesday, April 3, 2013
1            Here’s the thing: we have            to talk about subject lines.Wednesday, April 3, 2013
A word about subject lines.Wednesday, April 3, 2013
A word about subject lines.Wednesday, April 3, 2013
A word about subject lines.Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
1Wednesday, April 3, 2013
1      Clarity over creativity.Wednesday, April 3, 2013
1      Clarity over creativity.                    2Wednesday, April 3, 2013
1      Clarity over creativity.                    2      Think about length.Wednesday, April 3, 2013
1      Clarity over creativity.                    2      Think about length.                    3Wednesday, April 3, 2013
1      Clarity over creativity.                    2      Think about length.                    3      Get personal. Care...
1      Clarity over creativity.                    2      Think about length.                    3      Get personal. Care...
1      Clarity over creativity.                    2      Think about length.                    3      Get personal. Care...
1      Clarity over creativity.                    2      Think about length.                    3      Get personal. Care...
1      Clarity over creativity.                    2      Think about length.                    3      Get personal. Care...
TEST                           TEST                           TESTWednesday, April 3, 2013
TEST                           6   TEST                               TESTWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
2                 They opened your email.                 Now what?Wednesday, April 3, 2013
Wednesday, April 3, 2013
AVERAGE ATTENTION SPANWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
4   We’re buying you 5 stock images                                                        Strong image                   ...
DOWNLOAD         GO                            DONATE      TRY FOR FREE                            LIKE US       SUBMIT   ...
DOWNLOAD         GO                            DONATE      TRY FOR FREE                            LIKE US       SUBMIT   ...
Wednesday, April 3, 2013
30%Wednesday, April 3, 2013
Website registration                                          77%             Social share in email                       ...
Find them where they areWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
What’s in it for                               me?Wednesday, April 3, 2013
Your newest subscribers are your best. Treat                                them that wayWednesday, April 3, 2013
Christopher Lester       Cynthia Price            christopher@myemma.com   cynthia@myemma.com                             ...
QUESTIONS?                Christopher Lester          Cynthia Price            christopher@myemma.com      cynthia@myemma....
1                               Method Home                               Let’s grow our tribeWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
23%   17%Wednesday, April 3, 2013
37%Wednesday, April 3, 2013
2                       The Atlanta Falcons                       Right design at the right timeWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
3                           Garden & Gun                           It’s all about impressionsWednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
Wednesday, April 3, 2013
5                               Glennforest School                               Tyler CampaignWednesday, April 3, 2013
Wednesday, April 3, 2013
@emmaemail                               Christopher Lester                           christopher@myemma.com              ...
QUESTIONS?                             @emmaemail                                Christopher Lester                       ...
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Email by the Numbers

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Email by the Numbers

  1. 1. Email* *by the numbersWednesday, April 3, 2013
  2. 2. Wednesday, April 3, 2013
  3. 3. Wednesday, April 3, 2013
  4. 4. EMAIL $40.56 SEARCH $22.24 DISPLAY $19.72 SOCIAL $12.90 CATALOG $7.30 ROI BY CHANNELWednesday, April 3, 2013
  5. 5. Wednesday, April 3, 2013
  6. 6. EMAIL 3B Facebook 1.06B Twitter 500M Google+ 343M Skype 280M LinkedIn 200M Instagram 100M Pinterest 25M Foursquare 25M Vimeo 12.6M ADOPTION BY CHANNELWednesday, April 3, 2013
  7. 7. 75% PREFER EMAIL COMMUNICATIONWednesday, April 3, 2013
  8. 8. 75% PREFER EMAIL COMMUNICATIONWednesday, April 3, 2013
  9. 9. 75% PREFER EMAIL COMMUNICATIONWednesday, April 3, 2013
  10. 10. Wednesday, April 3, 2013
  11. 11. Wednesday, April 3, 2013
  12. 12. Wednesday, April 3, 2013
  13. 13. ONE GOALWednesday, April 3, 2013
  14. 14. Wednesday, April 3, 2013
  15. 15. ONE GOAL COMPELLING STORYWednesday, April 3, 2013
  16. 16. Wednesday, April 3, 2013
  17. 17. ONE GOAL COMPELLING SIMPLE STORYWednesday, April 3, 2013
  18. 18. Wednesday, April 3, 2013
  19. 19. AVERAGE ATTENTION SPANWednesday, April 3, 2013
  20. 20. Wednesday, April 3, 2013
  21. 21. Wednesday, April 3, 2013
  22. 22. Wednesday, April 3, 2013
  23. 23. Wednesday, April 3, 2013
  24. 24. Wednesday, April 3, 2013
  25. 25. Wednesday, April 3, 2013
  26. 26. 3xWednesday, April 3, 2013
  27. 27. 1 Here’s the thing: we have to talk about subject lines.Wednesday, April 3, 2013
  28. 28. A word about subject lines.Wednesday, April 3, 2013
  29. 29. A word about subject lines.Wednesday, April 3, 2013
  30. 30. A word about subject lines.Wednesday, April 3, 2013
  31. 31. Wednesday, April 3, 2013
  32. 32. Wednesday, April 3, 2013
  33. 33. 1Wednesday, April 3, 2013
  34. 34. 1 Clarity over creativity.Wednesday, April 3, 2013
  35. 35. 1 Clarity over creativity. 2Wednesday, April 3, 2013
  36. 36. 1 Clarity over creativity. 2 Think about length.Wednesday, April 3, 2013
  37. 37. 1 Clarity over creativity. 2 Think about length. 3Wednesday, April 3, 2013
  38. 38. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully.Wednesday, April 3, 2013
  39. 39. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4Wednesday, April 3, 2013
  40. 40. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning.Wednesday, April 3, 2013
  41. 41. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning. 5Wednesday, April 3, 2013
  42. 42. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning. 5 Weigh the value vs. cost.Wednesday, April 3, 2013
  43. 43. TEST TEST TESTWednesday, April 3, 2013
  44. 44. TEST 6 TEST TESTWednesday, April 3, 2013
  45. 45. Wednesday, April 3, 2013
  46. 46. Wednesday, April 3, 2013
  47. 47. Wednesday, April 3, 2013
  48. 48. Wednesday, April 3, 2013
  49. 49. 2 They opened your email. Now what?Wednesday, April 3, 2013
  50. 50. Wednesday, April 3, 2013
  51. 51. AVERAGE ATTENTION SPANWednesday, April 3, 2013
  52. 52. Wednesday, April 3, 2013
  53. 53. Wednesday, April 3, 2013
  54. 54. Wednesday, April 3, 2013
  55. 55. 4 We’re buying you 5 stock images Strong image 3 above the fold 2 Relevant content 1 GET IMAGES! Desired actionWednesday, April 3, 2013
  56. 56. DOWNLOAD GO DONATE TRY FOR FREE LIKE US SUBMIT CLICK HERE INQUIRE SUBSCRIBE DOWNLOADWednesday, April 3, 2013
  57. 57. DOWNLOAD GO DONATE TRY FOR FREE LIKE US SUBMIT CLICK HERE INQUIRE SUBSCRIBE DOWNLOADWednesday, April 3, 2013
  58. 58. Wednesday, April 3, 2013
  59. 59. 30%Wednesday, April 3, 2013
  60. 60. Website registration 77% Social share in email 48% Offline events 47% Registration at purchase 41% Online events 39% FB registration page 34% Email to a friend 31% Paid search 29% Blog registration page 28% Co-registration program 12% Other 6% DRIVING LIST GROWTHWednesday, April 3, 2013
  61. 61. Find them where they areWednesday, April 3, 2013
  62. 62. Wednesday, April 3, 2013
  63. 63. Wednesday, April 3, 2013
  64. 64. What’s in it for me?Wednesday, April 3, 2013
  65. 65. Your newest subscribers are your best. Treat them that wayWednesday, April 3, 2013
  66. 66. Christopher Lester Cynthia Price christopher@myemma.com cynthia@myemma.com @cynthiahpriceWednesday, April 3, 2013
  67. 67. QUESTIONS? Christopher Lester Cynthia Price christopher@myemma.com cynthia@myemma.com @cynthiahpriceWednesday, April 3, 2013
  68. 68. 1 Method Home Let’s grow our tribeWednesday, April 3, 2013
  69. 69. Wednesday, April 3, 2013
  70. 70. Wednesday, April 3, 2013
  71. 71. Wednesday, April 3, 2013
  72. 72. Wednesday, April 3, 2013
  73. 73. Wednesday, April 3, 2013
  74. 74. Wednesday, April 3, 2013
  75. 75. Wednesday, April 3, 2013
  76. 76. 23% 17%Wednesday, April 3, 2013
  77. 77. 37%Wednesday, April 3, 2013
  78. 78. 2 The Atlanta Falcons Right design at the right timeWednesday, April 3, 2013
  79. 79. Wednesday, April 3, 2013
  80. 80. Wednesday, April 3, 2013
  81. 81. Wednesday, April 3, 2013
  82. 82. Wednesday, April 3, 2013
  83. 83. Wednesday, April 3, 2013
  84. 84. Wednesday, April 3, 2013
  85. 85. Wednesday, April 3, 2013
  86. 86. Wednesday, April 3, 2013
  87. 87. Wednesday, April 3, 2013
  88. 88. 3 Garden & Gun It’s all about impressionsWednesday, April 3, 2013
  89. 89. Wednesday, April 3, 2013
  90. 90. Wednesday, April 3, 2013
  91. 91. Wednesday, April 3, 2013
  92. 92. Wednesday, April 3, 2013
  93. 93. Wednesday, April 3, 2013
  94. 94. Wednesday, April 3, 2013
  95. 95. 5 Glennforest School Tyler CampaignWednesday, April 3, 2013
  96. 96. Wednesday, April 3, 2013
  97. 97. @emmaemail Christopher Lester christopher@myemma.com Cynthia Price cynthia@myemma.comWednesday, April 3, 2013
  98. 98. QUESTIONS? @emmaemail Christopher Lester christopher@myemma.com Cynthia Price cynthia@myemma.comWednesday, April 3, 2013

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