4 top tips for using LinkedIn effectively


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This is a presentation I did recently to a women's networking group, Women in Business West Kent. It outlines tips on how to use LinkedIn effectively. These include updating your LinkedIn profile, using LinkedIn groups and using your LinkedIn network

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4 top tips for using LinkedIn effectively

  1. 1. LinkedIn – Top Tips on how to use it effectively Emma Cox of Cox Consultancy
  2. 2. LinkedIn www.coxconsultancy.org.uk 1. Why use LinkedIn? 2. Creating an engaging LinkedIn profile 3. Using your LinkedIn network 4. Groups
  3. 3. 1 Why use LinkedIn? www.coxconsultancy.org.uk Image © LinkedIn
  4. 4. 1 Why use LinkedIn? www.coxconsultancy.org.uk LinkedIn is THE professional social network As at 31 December 2013  Over 13 million UK users  3 million company pages worldwide with over 205,000 in the UK  2.1 million groups
  5. 5. 1 Why use LinkedIn? www.coxconsultancy.org.uk  Find a new job  Find a new employee  Promote your skills and expertise  Promote your company  Promote special offers  Find people
  6. 6. 2 An engaging profile  Professional photo  Eye catching headline  A summary that’s about you  Good experience with details in each role you display  Relevant skills and expertise  Recommendations www.coxconsultancy.org.uk
  7. 7. Do you think these images present a good first impression on LinkedIn? 2 Is this how you want your contacts to see you? www.coxconsultancy.org.uk
  8. 8. How about these? And please remember to smile! 2 A good first impression www.coxconsultancy.org.uk
  9. 9. Which is more attractive? Which helps you appear higher in searches? Your headline www.coxconsultancy.org.uk
  10. 10. Your summary  First two lines appear in searches  Needs relevant keywords  Should ‘attract’ people to you  About you not your company  Give examples of your results www.coxconsultancy.org.uk
  11. 11. Your experience  Transferable skills  Needs keywords  Should ‘attract’ people to you  About you not your company  Give examples of your results www.coxconsultancy.org.uk
  12. 12. Your skills and expertise  Use ones ‘found’ by LinkedIn  Endorsements can be removed  Skills can be removed  Endorsements are not compulsory! www.coxconsultancy.org.uk
  13. 13. Recommendations  Recommendations are a vital part of your profile!  At least one per role and preferably several on your most current role.  Can be amended before display or hidden completely.  Give them details of what you would like the recommendation to include. www.coxconsultancy.org.uk
  14. 14. 3 Using your LinkedIn network www.coxconsultancy.org.uk  Asking for recommendations  Asking for introductions  Recruit others  Find companies  Follow companies to hear the latest news
  15. 15. A powerful way to connect with others  Find ones relevant to you 4 LinkedIn groups www.coxconsultancy.org.uk     Industry specific Where are your potential clients Who do you want to connect with? Check group is active (look at group statistics)  Join some groups  Alter settings as appropriate (daily/weekly digest)  Post comments on others’ posts  Post your own information – don’t sell, use attraction – snippets of useful information. Think snack-sized chunks!  Build your profile and relationships with others  Setup your own group if appropriate
  16. 16. To summarize www.coxconsultancy.org.uk You know why you should be using LinkedIn. Update your profile so it shows you at your best. Use your network Find and post in groups
  17. 17. Questions? www.coxconsultancy.org.uk
  18. 18. Want to know more? www.coxconsultancy.org.uk If you would like assistance with setting up and using LinkedIn effectively please contact me     Emma@CoxConsultancy.org.uk Twitter CoxConsultancy LinkedIn EmmaCox Phone 07970 066317