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Suggenda

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Suggenda is the easy and social way of planning events.

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Suggenda

  1. 1.
  2. 2. The Problem<br />
  3. 3. You want to get together for dinner…<br />Who?<br />?<br />Where?<br />When?<br />?<br />?<br />
  4. 4. What’s out there now?<br />Email/Phone/SMS<br /><ul><li>Burden on the organizer</li></ul>Conventional Invite Platforms<br /><ul><li>No features for flexibility
  5. 5. Dictatorial!</li></ul>Meeting Schedulers<br /><ul><li>What about deciding on place?
  6. 6. Formal/”Business-y”</li></li></ul><li>On the restaurant side…<br />How do I fill my empty seats in non-peak hours?<br />?<br />How do I bring new customers?<br />?<br />?<br />Are these the right customers?<br />
  7. 7. What about Groupon?<br />Short-term Demand<br />Groupon Case:<br />
  8. 8. What if?<br />
  9. 9. The Solution<br />
  10. 10. For restaurants<br />
  11. 11. Create Event Page<br />
  12. 12. Add People<br />
  13. 13. Add time options<br />
  14. 14. Add restaurant options<br />
  15. 15. See suggestions<br />
  16. 16. Add new options<br />
  17. 17. Invitees view the event<br />
  18. 18. The Opportunity<br />
  19. 19. Market & Opportunity: Planning Events Online<br />Doodle User Growth<br />Online Invitation Tools<br />Evite<br /><ul><li>570K events monthly
  20. 20. 19.4MM invitations monthly</li></ul>Facebook Events <br /><ul><li>Over 2.5MM events monthly</li></li></ul><li>Market & Opportunity: Online Reservations<br />
  21. 21. Online deal market<br />
  22. 22. Online deal market<br />However;<br />The current deal models are not the best solution for many restaurants<br />Customers do not spend enough additionally.<br />Deal seekers do not usually come back.<br />Is it worth the loss?<br /><ul><li>40% of Restaurants said Not Again
  23. 23. The percent of dining deals decreased by 5% in 2010</li></li></ul><li>Product Positioning Slide<br />
  24. 24. Initial Strategy<br />…<br />
  25. 25. Strategy<br />
  26. 26. How will we make money?<br />Deals to be primary focus<br />Anticipate remitting 80% of coupon revenue to restaurants<br />Even with 5% of the market we see attractive revenue potential<br />*13.7 MM represents diners within target demographic of 20-34 year olds who were seated through online reservations in 2010<br />
  27. 27. Risks and Challenges<br />What about competing platforms?<br />Keys to success<br />Positive “Feedback loop”<br />Quick execution in local market<br />Drive user and merchant loyalty<br />“Facebook Events; Making Casual Get-Togethers Easier”<br />“The Best Way to Discover Events and Other Social Activities”<br />“The best way to share plans with your friends”<br />“…share event and party information with your friends”<br />
  28. 28. Risks and Challenges<br />Migration to an unfamiliar platform<br />Users attached to email as a means of communication<br />Reluctance to integrate personal accounts<br />Keys to success <br />Provide an easy and compelling experience<br />Seamless integration with Gmail and Outlook<br />

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