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Merlin Software Marketing Module
Ready for a new type of timeshare marketing
This slide is static and
does not animate.
Merlin Software’s timeshare marketing module
For all your marketing activity fr...
What is Merlin’s timeshare marketing module?
Marketing is all about communicating – it is just the medium that
has changed...
What are the top three advantages of Merlin
Software’s timeshare marketing module ?
1. We’re in the cloud, available 365/2...
Timeshare marketing is changing to digital – can
Merlin support this?
Yes we can. Mostly, we can integrate everything with...
How can users further leverage Merlin’s marketing
technology?
There are so many ways.
We recently implemented integration ...
How can Merlin Software help resorts meet their
objectives?
Resorts today have some major priorities:
1. How to collect an...
Does the Merlin Software customer support and
project management tam understand timeshare
marketing?
We’ve been in this bu...
How long has Merlin Software had a marketing
module?
Merlin in its current form has been providing its marketing
solution ...
What is the future of timeshare marketing?
It depends on where you are in the world.
New markets will focus on introducing...
Is 24-hour support available for Merlin Software
timeshare marketing module?
Almost.
It depends on where you are in the wo...
What’s the best feature of the timeshare marketing
module that you believe is under-used?
There’s the Call Centre Agent De...
Find out more
If you think Merlin Software’s timeshare marketing
module could provide you with the support and
assistance ...
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Merlin Software Timeshare Marketing Module

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Merlin Software's timeshare marketing module is feature-rich, robust and highly interactive making it the ideal partner for today’s timeshare marketer.

As timeshare marketing activity changes from being OPC-focused to digital platforms, we asked Merlin’s chief architect, Mike Pnematicatos, if Merlin Software for Enterprise has what it takes to support timeshare marketers.

Published in: Marketing
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Merlin Software Timeshare Marketing Module

  1. 1. Merlin Software Marketing Module Ready for a new type of timeshare marketing
  2. 2. This slide is static and does not animate. Merlin Software’s timeshare marketing module For all your marketing activity from OPC to digital marketing – and everything in between. Merlin Software
  3. 3. What is Merlin’s timeshare marketing module? Marketing is all about communicating – it is just the medium that has changed from traditional OPC to digital platforms. Merlin’s timeshare marketing module allows you to create every marketing activity you undertake in the software and to track the responses that you receive to these activities. Many people think marketing is all about lead generation and sales. That’s the end result you are hoping to achieve and Merlin Marketing tells you what is working and what isn’t. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered
  4. 4. What are the top three advantages of Merlin Software’s timeshare marketing module ? 1. We’re in the cloud, available 365/24/7 and all you need is an internet connection. 2. We have functionality that no competitor has and it’s all in one software application. We sometimes look at specialized marketing software and say to ourselves: “Merlin does that”. And then we say: “and it also has all the other cool stuff our clients need all integrated into one single software application.” 3. We’ve been in this business and know what our clients need. We don’t just develop software. We’ve been involved for many years developing, marketing, selling and managing timeshare properties. We understand the industry. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered .
  5. 5. Timeshare marketing is changing to digital – can Merlin support this? Yes we can. Mostly, we can integrate everything with your own website. From registration pages with auto email responses (for marketing) to owners gaining access to their own information, making payments and booking online directly into Merlin. And while the owner interactive stuff doesn’t sound like marketing, actually it is the most important thing when marketing to be able to tell prospects what YOUR timeshare can do that your competitors can’t. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered .
  6. 6. How can users further leverage Merlin’s marketing technology? There are so many ways. We recently implemented integration between Merlin and a telephone auto-dialler system. The auto dialler is preloaded with numbers to dial and, as each number is dialled and pushed to the call centre agent, this pops up in the Merlin Agent Desk Top application giving all the information about the lead being called. It also allows for updating contact details, selling mini-vacs and booking tours, collecting immediate payment via credit card and sending confirmations to the clients. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered
  7. 7. How can Merlin Software help resorts meet their objectives? Resorts today have some major priorities: 1. How to collect and deal with delinquent owners 2. How to sell or rent out delinquent or repossessed inventory 3. How to reduce costs by allowing owners to service themselves as much as possible and to do this online on the resort’s web site In all of the above Merlin Software has the features to resolve these priorities. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered
  8. 8. Does the Merlin Software customer support and project management tam understand timeshare marketing? We’ve been in this business. We understand timeshare marketing. But more importantly, we understand modern marketing methods. That’s the difference we bring to the table. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered .
  9. 9. How long has Merlin Software had a marketing module? Merlin in its current form has been providing its marketing solution since the early 2000’s. Our full timeshare was launched in 2006. But we’ve been in timeshare since the very early 1980’s Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered .
  10. 10. What is the future of timeshare marketing? It depends on where you are in the world. New markets will focus on introducing the concept to those who have perhaps not heard about timeshare before. These markets are becoming fewer and fewer. Timeshare marketers may find that old tricks still work in uneducated markets. But it doesn’t take long to realise that in order to win and stay winning you have to place the consumer first and provide them with the information that they need to make an informed purchase decision. In some markets the focus has shifted away from selling timeshare as the primary focus and rather doing rentals with timeshare sales as an option when rental guests come to stay. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered
  11. 11. Is 24-hour support available for Merlin Software timeshare marketing module? Almost. It depends on where you are in the world but we have 18 of the 24-hour time zones covered. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered
  12. 12. What’s the best feature of the timeshare marketing module that you believe is under-used? There’s the Call Centre Agent Desktop or the data mining communication delivery engine with cascade marketing that integrates emails with mail shots and telephone calls - and it’s all automated after it is set up. The Tour Management module with features too many to mention including gifting, vouchers and premiums But I’m going to go with the CRM Case Tracking Module. It allows you to record the details of every compliment and complain you receive and to track these through to resolution. It includes escalation options as well as automated emails with attachments. Not many of our clients use this so maybe they don’t get customer complaints, but if they did then this section of the Marketing Module would aid them immensely. Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered .
  13. 13. Find out more If you think Merlin Software’s timeshare marketing module could provide you with the support and assistance you need for all your marketing activities, contact us for a full demonstration: www.easymerlin.com Info@quickmerlin.com View our videos on our YouTube channel here: https://www.youtube.com/user/MerlinSoftware4VO Merlin Software timeshare marketing module From OPC to digital marketing – we have it covered

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