Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Primary and secondary research

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Primary and secondary research

  1. 1. Primary and secondary research
  2. 2. Primary research• Primary research consists in research to collect original primary data. It is often undertaken after the researcher has gained some insight into the issue by collecting secondary data. This can be through numerous forms, including questionnaires, direct observation and telephone interviews amongst others.
  3. 3. Secondary research• Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.• The term is widely used in medical research and in market research. The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta- narrative reviews, have been developed in recent years. Such secondary research uses the primary research of others typically in the form of research publications and reports.
  4. 4. Primary examples• Questionnaires Interviews• Surveys• Observations• and testing
  5. 5. Secondary examples

×