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Gone are the days where the term “influencer” applied only to celebrities or early digital pioneers with blogs. Now, lots of people have highly targeted and engaged follower bases. This increased pool of potential influencers brings increased complexity in managing campaigns and monitoring effectiveness. In this session presented at Louisville Digital Association's Digital Crossroads event, Emily Ho of Authentically Social examined the key elements of influencer marketing from both the brand and influencer perspectives. More resources available after 10/26/16 on http://authenticallysocial.com/digitalcrossroads.