Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Starbucks Corporation<br />[Starbucks Interact]<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
Starbucks Corporation<br /><ul><li>Coffee Shop Chain
Italian-style espresso drinks
Cold beverages
Various pastries and foods
1971
Seattle, Washington
Coffee beans only
Chicago and Vancouver  </li></ul>Slide: 1                                                                     4/13/2011<br...
Starbucks Corporation<br /><ul><li>1998
Joined forces </li></ul>   with Tazo<br /><ul><li>Frappuccino
2001
Rewards Program
2003
Seattle Coffee
Upcoming SlideShare
Loading in …5
×

Presentation Starbucks

2,410 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Presentation Starbucks

  1. 1. Starbucks Corporation<br />[Starbucks Interact]<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  2. 2. Starbucks Corporation<br /><ul><li>Coffee Shop Chain
  3. 3. Italian-style espresso drinks
  4. 4. Cold beverages
  5. 5. Various pastries and foods
  6. 6. 1971
  7. 7. Seattle, Washington
  8. 8. Coffee beans only
  9. 9. Chicago and Vancouver </li></ul>Slide: 1 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  10. 10. Starbucks Corporation<br /><ul><li>1998
  11. 11. Joined forces </li></ul> with Tazo<br /><ul><li>Frappuccino
  12. 12. 2001
  13. 13. Rewards Program
  14. 14. 2003
  15. 15. Seattle Coffee
  16. 16. 2004
  17. 17. Barnes & Noble
  18. 18. Ethos
  19. 19. 2008
  20. 20. Apple</li></ul>Slide: 2 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  21. 21. Starbucks Corporation<br />Slide: 3 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  22. 22. Augmented Reality<br /><ul><li>Two Worlds
  23. 23. Physical
  24. 24. Virtual
  25. 25. A.R. Requirements
  26. 26. Camera/Webcam
  27. 27. Identifier/Barcode
  28. 28. Image displayed on Coffee Cup.
  29. 29. Digital data is laid over the video feed from the</li></ul> users camera. <br />Slide: 4 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  30. 30. Slide: 5 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  31. 31. Slide: 6 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  32. 32. Slide: 7 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  33. 33. Slide: 8 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  34. 34. Slide: 9 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  35. 35. Slide: 10 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  36. 36. Why Augmented Reality?<br /><ul><li>Current state of</li></ul> the economy <br /><ul><li>Stay ahead of the game
  37. 37. New and interesting
  38. 38. Never been used </li></ul> in this market<br /><ul><li>Marketing</li></ul>Slide: 11 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  39. 39. Obstacles<br /><ul><li>Consumers without webcams
  40. 40. Kiosk stations
  41. 41. Costs
  42. 42. Customer support
  43. 43. Hotline
  44. 44. In-Store problems
  45. 45. Printer malfunction
  46. 46. Employee/customer </li></ul> confusion<br />Slide: 12 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  47. 47. References<br /><ul><li>http://1.bp.blogspot.com/_KOfR79jOqtU/S_zHlzbvJ0I/AAAAAAAAAEc /W4S7PeSciRE/s1600/coffee+sleeve.png (Slides 5-10)
  48. 48. http://yarngirl97.files.wordpress.com/2008/11/img_2469.jpg (Slides 7-10)
  49. 49. http://icandy.ricohinnovations.com/rocket2/images/icandy_ricohinnovations_qrcode.png (Slides 4, 7, 10)
  50. 50. http://findingcoffee.files.wordpress.com/2011/03/pollpubpolls634312295300255000-_-screenshot20110121at85649pmpng.jpg (All slides)
  51. 51. http://www.mrcheapstuff.com/images/coffee_beans.jpg (Slide 10)
  52. 52. http://www.acidblueltd.com/woodback.jpg (All slides)
  53. 53. http://marketmagicshop.com/magic_shop_blog/wp-content/uploads/2011/03/starbucks.jpg (Slide 1)
  54. 54. http://www4.images.coolspotters.com/photos/6863/starbucks-and-barnes-and-noble-gallery.jpg (Slide 2)
  55. 55. http://blog.myweddingfavors.com/wp-content/uploads/2009/12/confused-computer.jpg (Slide 12)
  56. 56. http://images.inmagine.com/img/radiusimages/rds032/rds032065.jpg (Slide 11)</li></ul>Slide: 13 4/13/2011<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />
  57. 57. Thank You!<br />Rachel Arbogast, Ryan Gault, Steve Henzie, Emily Quinlan<br />

×