In an industry where business is conducted based solely on a strong online reputation, what makes you and your virtual business unique? What makes clients select your company over others who are seemingly just as qualified? Managing your brand is no longer a nicety, it’s an essential element of career and business success.
How do you establish clarity on your existing personal brand? How is this expressed in your virtual business to ensure you land the work and types of clients you want to work with? We will discuss the contributing factors that develop a brand’s identity and introduce strategies to extract and express your authentic brand into your virtual business.