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Emily Morgan & Kyna Baker present:     Branding 2.0 Creating a Brand for Growth                                     #IVAA11
Branding Warm-ups#IVAA11
Warm-ups Cont’d#IVAA11
Warm-ups Cont’d#IVAA11
What differentiates you?     Please begin your worksheet#IVAA11
Key Branding Principles•Creating   your Unique Brand Statement (UBS)  •Differentiation:                  Be Genuine & Keep...
Tweet Tweet! •   It’s giveaway time! Tweet to win:     Get your branding on! I want my free     branding strategy session ...
Relationship management • Give them a teaser • Their opinion counts • Be honest about your transition • Be informative • A...
Beyond the marketing     •Quality Control     •Systems     •Replication     •Delivery#IVAA11
Positioning your brand for growth •Clarity •Vision •Mindset •Planning •Expectations#IVAA11
Tweet Tweet! •   It’s giveaway time! Tweet to win:     I heart branding! I want my free     branding strategy session with...
Steps for re-branding if necessary  • Who   is your core audience?  • What is your core message?  • "I dont like your tone...
Recovering from brand damageOOPS! – KB insert sound#IVAA11
Case Study#IVAA11
Finding your inner Fabulosity!  • Injectingyour personal style  • Authenticity- true to YOU!  • Make it fun#IVAA11
In Closing          “It can take a thousand tweets to build your brand, and only one to destroy it.”             SUMMIT ON...
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Draft branding 2_0_creating_a_brand_for_growth-1

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Our presentation from the IVAA Summit, 2011

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Draft branding 2_0_creating_a_brand_for_growth-1

  1. 1. Emily Morgan & Kyna Baker present: Branding 2.0 Creating a Brand for Growth #IVAA11
  2. 2. Branding Warm-ups#IVAA11
  3. 3. Warm-ups Cont’d#IVAA11
  4. 4. Warm-ups Cont’d#IVAA11
  5. 5. What differentiates you? Please begin your worksheet#IVAA11
  6. 6. Key Branding Principles•Creating your Unique Brand Statement (UBS) •Differentiation: Be Genuine & Keep it Simple •Research & Positioning •Execution
  7. 7. Tweet Tweet! • It’s giveaway time! Tweet to win: Get your branding on! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!#IVAA11
  8. 8. Relationship management • Give them a teaser • Their opinion counts • Be honest about your transition • Be informative • Ask your clients#IVAA11
  9. 9. Beyond the marketing •Quality Control •Systems •Replication •Delivery#IVAA11
  10. 10. Positioning your brand for growth •Clarity •Vision •Mindset •Planning •Expectations#IVAA11
  11. 11. Tweet Tweet! • It’s giveaway time! Tweet to win: I heart branding! I want my free branding strategy session with @Emily_Morgan & @KynaBaker! http://tiny.cc/1iwn9 #IVAA11 RT to enter!#IVAA11
  12. 12. Steps for re-branding if necessary • Who is your core audience? • What is your core message? • "I dont like your tone!" • “Is that really necessary?” • Whats your plan? • Now lets take action • Measure your impact#IVAA11
  13. 13. Recovering from brand damageOOPS! – KB insert sound#IVAA11
  14. 14. Case Study#IVAA11
  15. 15. Finding your inner Fabulosity! • Injectingyour personal style • Authenticity- true to YOU! • Make it fun#IVAA11
  16. 16. In Closing “It can take a thousand tweets to build your brand, and only one to destroy it.” SUMMIT ONLY SPECIAL! ($97 value!) Free 2:1 branding strategy 1 hour session with us winner to be announced Fri via #IVAA11 twitter RT any of our tweets to enter Visit: www.virtualfabulosity.com blog for more info#IVAA11

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