Target Audience

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Target Audience

  1. 1. How my magazine appeals to my target audience
  2. 2. Colours  front cover • • • • The colours I used on my front cover are conventional of what would be found on a normal indie magazine, such as NME, so this would be appealing to the target audience as it links to the genre of music this magazine is interested in. The whites and blacks I used were quite neutral colours, so could appeal to either gender of the target audience. The colour red connotes passion, which could link to the genre of the magazine and make the artists seem passionate about their music, appealing to the audience. This red colour could also be appealing to females as it is seen as a more feminine colour. The red and white colours would appear quite casual which links closely to the genre of indie, as the artists are seen as laid back, so would appeal to the target audience.
  3. 3. Colours  contents page • • • • • On my contents page I followed the house style from the front cover, which would help the audience make a recognition between the pages. The bright red would again appeal to a female target audience The black colours are stereotypically seen as a more masculine colour, so would appeal to the male audience. These colours are typical of an indie magazine so help to give my magazine the feel of an indie genre so would appeal to the audience. The white and black colours are neutral, so would appeal to either gender in the target audience.
  4. 4. Colours  double page spread • • • • • • The colours of the clothing worn in the image would be appealing to the audience as it is a neutral colour so links to the genre. The bright red colour would appeal to the female audience. The black colours appeal to the male audience. The whites and blacks used are quite neutral colours, so would appeal to either gender. I have used the same colours as on my other pages to use a house style and to create recognition between the pages for the audience. I have used a red colour to make the name of the band stand out and be easily noticed by the audience.
  5. 5. Fonts • • • • I have used a sans serif font on each of my pages as it looks professional and clear, which would appeal to the target audience. The font I used on my masthead stands out against the rest and is the largest so it is the main focus for the target audience. I have put the more important information in bigger text to appeal to the audience. The names of the indie artists mentioned are in a bolder font to appeal to the audience as it will be one of the first things they notice. • • • • • • I have used sans serif fonts on this page to follow a house style and create recognition between pages for the audience. The more important information is in bigger fonts to stand out for the audience. I have varied the font for the body text so it doesn’t look too plain. The pull quote in the centre of the article is in a bold font so it stands out and catches the readers attention. The bold fonts draw attention toward the article. The sans serif fonts used look professional and clear which would link to the target audience due to their age. • • • I have used the same fonts for my masthead on this page so it creates familiarity for the audience. The font used on the subscription stands out as it is one of the largest so it is easily noticed. I have put the more important information in bolder text so it stands out.
  6. 6. Content • On my front cover I have mentioned indie bands, such as The 1975. This would appeal to the target audience as they are bands you would expect to see in a magazine of this genre. • Also, I have used bands that are familiar with people in the age range of my target audience to try and appeal to them and make them interested in the magazine. • The text used would intrigue the audience members to want to read the magazine as I have used words such as ‘controversial’. This would appeal to the target audience as they would be intrigued as to what is controversial. • The image I have used could appeal to the audience as the clothing worn is quite modern and casual, appealing to the audience. This is also clothing which is worn by the age range that my magazine is aimed it, so it would be appealing to them. • On my contents page I have featured a picture of the front cover to create recognition between the pages to try and appeal to the audience. • I have used indie artists which the target audience would be familiar with as they are popular in the genre and age range of the audience. • The language I have used isn’t too formal and mentions social networking sites, which are popular within the age of the target audience, so would appeal to them. • The main image used shows clothing which is contemporary, so would appeal to the teenagers in the target audience.
  7. 7. Content of double page spread • • • • The image I have used would be appealing to the target audience as they are wearing contemporary clothing, which is popular with the teenage target audience. The facial expressions used in the images are quite serious and typical of indie musicians, so would be appealing to the audience. The shot type I have used on the image shows the body language of the artists, which makes them look quite laid back, which would appeal to the target audience as it is typical of indie artists. The language used in the article would appeal to the audience as they may be able to relate to it and it is colloquial language, so is relatable for the target audience.
  8. 8. Layout The layout of my magazine is ordered and clear. This is as it follows the route of the eye, which is appealing to the target audience. This would be appealing as it would be easy to find the important information and what they would want to read about. The clear layout would make it easy to read the information and see what the magazine includes. I have used the left third on my cover as this is seen as the part of the magazine that the reader may look at first. I have put the artists included on the left third to appeal to the target audience as they would be able to find the artists they like and decide if they want to read. The ordered layout would be appealing to the age included in my target audience as a cluttered layout would appeal more to a younger target audience. The ordered layout makes it look more professional, which would appeal to the audience.

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