KCB101 Assignment 2 - Storyboard

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KCB101 Assignment 2 - Storyboard

  1. 1. White Knight ToothpasteSaves The DayRachael Pluta - 8805148Emily Dickson - 8602298Jane Magoffin- 8858161
  2. 2. Branding is the process by which a company, aproduct name, or an image becomes synonymouswith a set of values, aspirations or statesHelen Vain
  3. 3. Brand ConceptOur brand concept is to enhance people’s lives byassisting them in perfecting their dating and romanticventures
  4. 4. A clear starry night
  5. 5. Car arriving home after theirdate
  6. 6. House with a White Picket Fence
  7. 7. Young Maledressed in asuit
  8. 8. Beautiful youngwoman in a reddress
  9. 9. Young male & femalewalking hand in hand
  10. 10. Young happy coupleabout to kiss after theirfirst date
  11. 11. MAKE HERFAINT FOR THERIGHT REASON
  12. 12. WHITE KNIGHT TOOTHPASTESaves the day
  13. 13. Intertextual FramingThrough shared key elements audience is able todraw upon their past experiences of romantic comedytexts to deduce that the genre of this toothpasteadvertisement is a romantic comedy
  14. 14. Extratextual Framing“Life should be better andfuller and richer”James Truslow Adams in 1931
  15. 15. Conventional SignThe colour red subtly evokes feelings of eroticismand is often used to emphasise a passionate,romantic relationship
  16. 16. IndexThe girl fainting is an index of the males horrid breathto reinforce the comedic genre of the advertisement.The use of this index reinstates to our audiences thatthey would only be able to achieve the perfect firstdate kiss if they were users of White KnightToothpaste.
  17. 17. Our mission for White Knight Toothpaste isto enhance people’s lives by assistingthem in perfecting their dating andromantic ventures
  18. 18. WHITE KNIGHT TOOTHPASTESaves the day

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