NMDL Disney Animal Kingdom - Full Media Strategy

468 views

Published on

My final project for NMDL for Disney Animal Kingdom

EMILY BOUSE

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
468
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NMDL Disney Animal Kingdom - Full Media Strategy

  1. 1. ANIMAL KINGDOMFull Media Strategy
  2. 2. Disney Animal Explorers young Kingdom is a and old come tofamily-oriented the park to have a theme park wild filled with time with Animal adventure. Kingdom’s 1,500+ exotic residents. The challenge? How do we make Disney Animal Kingdom the first theme park to come to mind when people are planning a vacation…
  3. 3. Main Challenges: Main Goals:• Competition from other theme parks • Increase awareness of (Disney Magical Disney Animal Kingdom, Universal Kingdom through Studios) media strategy• Disney Animal • Increase park Kingdom not as attendance popular as other parks
  4. 4. Integrate the plan throughout social mediaAdvertise Disney Animal Kingdom as adventurous theme park goers are “explorers” create an attraction to the park
  5. 5. • Account will be the voice of the animals of the park!• Updated daily with animal facts, status updates, and thoughts of the animals• Mickey Mouse and friends will tweet to promote rides and attractions• Discounts, sweepstakes, contests offered exclusively through @DSN_Animal_Kingdom
  6. 6. • Disney Animal Kingdom will create a Facebook Page• Will contain: pictures of the animals, rides, attractions, and happy “adventurers” • News of contests, sweepstakes, and discounts will be available on the page • “Adventurers” will be encouraged to share their personal experience on the page
  7. 7. • Keyword Recommendations:• Disney Animal Kingdom – has 60,500 monthly global views and low competition compared to other words• Family Travel – 90,500 monthly global views on Google Adwords Keyword Tools with medium competition
  8. 8. December – January May - August• Families have time off to take a • Children have vacation time vacation from school. • People [depending on • Families take vacations geographic location] want to together during free time escape cold winter season
  9. 9. $4.5 million $250,000 $250,000 Search Engine Upkeep of social Sweepstakes, contes Optimization media ts, and discount [twitter, facebook] giveaways
  10. 10. Evaluate the number of clicks from SEO Watch the number of followers grow Improve connections with customers through Facebook Compare the number ofattendees to the park frombefore and after the media strategy campaign

×