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Causes.com workshop slides

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From the USF Social Justice Activism Conference 2013. Presented by Causes.com.

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Causes.com workshop slides

  1. 1. Harnessing digitaltools for yourcampaign
  2. 2. The world’s largest platform for social change.
  3. 3. Our goalsGive you a technique to explain and frame your campaignHelp you explore a range of digital tactics & choose your toolsBrainstorm tactics and tools as a group
  4. 4. What is my campaign about?How do I reach people with mycampaign?IntroGroup workshop: your strategy
  5. 5. How can I harnessdigital tools for mycampaign?
  6. 6. “How can I harness digital tools...”
  7. 7. “How can I harness digital tools...”
  8. 8. “How can I harness digital tools...”
  9. 9. “How can I harness digital tools...”
  10. 10. “How can I harness digital tools...”
  11. 11. “How can I harness digital tools...”You are anonline organizer.
  12. 12. “...for my campaign?”
  13. 13. Your theory ofchange
  14. 14. a famous theory of change
  15. 15. a famous theory of change
  16. 16. a famous theory of change
  17. 17. a famous theory of changeif X then Y
  18. 18. THE POWER OF A THEORY OF CHANGEPeople will join you if they believe in your theory of change.Montgomery bus boycott
  19. 19. WHAT IS YOUR THEORY OF CHANGE?13-1718-2425-3434+32%27%29%12%VOTESTake the next 5 minutes to answer these questions.1. What change do we want?2. Who has theresources tocreate thatchange?3. What do theywant?4. What resourcesdo we have thatthey want or need?
  20. 20. 13-1718-2425-3434+32%27%29%12%VOTESWRITE OUT YOUR THEORY OF CHANGE:Start with the end goal in mind1. What change do we want?2. Who has theresources tocreate thatchange?3. What do theywant?4. What resourcesdo we have thatthey want or need?If X, then Y is possible.
  21. 21. WRITE OUT YOUR THEORY OF CHANGE:13-1718-2425-3434+32%27%29%12%VOTES“X” is the leverage to achieve your goal1. What change do we want?2. Who has theresources tocreate thatchange?3. What do theywant?4. What resourcesdo we have thatthey want or need?If X, then Y is possible.
  22. 22. SHARE YOUR THEORY OF CHANGEIf X, then Y is possible.With confidence and without looking at your paperPartner feedback:•Did the statement make sense?•Was it believable?•Are you excited about the vision for change?
  23. 23. LegislativeAuthorityPublic opinion/culture shiftProtest increasedtuition feesPromote reusable cupsfor partiesPass a student governmentresolutionDIY infrastructureStudent-run peercounselingWhat makes a theory of change practical?Tactics: Work backwards from Y
  24. 24. TAKEAWAYS:Your Theory of ChangeQUESTIONS?IF X HAPPENS, THEN Y IS POSSIBLE IT INFLUENCES YOUR STRATEGY&TACTICSYOUR THEORY IS POWERFUL
  25. 25. Image credit: www.maggiehosmcgrane.comDigital toolsfor yourcampaign
  26. 26. Image credit: www.maggiehosmcgrane.com"Thomas Jefferson used newspapers to win the presidency,FDR used radio to change the way he governed, JFK was thefirst president to understand television, and Howard Dean sawthe value of the Web for raising money......But Senator Barack Obama understood that you could usethe Web to lower the cost of building a political brand,create a sense of connection and engagement, and dispensewith the command-and-control method of governing to allowpeople to self-organize to do the work."--The NewYorkTimes, Nov. 2008
  27. 27. HOW DOES DIGITAL TECHNOLOGY WORK (OR NOT)for your campaign?What’s working well for you?What isn’t?What are you aiming for?
  28. 28. WHAT’S OUT THERE?Build anaudienceSpread yourcampaignHost yourcampaign
  29. 29. WHAT’S OUT THERE?Build anaudienceSpread yourcampaignHost yourcampaign
  30. 30. With examples from Causes and beyond.6 KEYS TO HARNESSING DIGITAL TOOLS1. EASY ENGAGEMENTWhen you begin the conversation, make the issue accessible.
  31. 31. 1. EASY ENGAGEMENTWhen you begin the conversation, make the issue accessible.
  32. 32. 2. NETWORKING LIKE NEVER BEFOREDigital tools are probably most famous for spreading content virally. But“virality” isn’t always organic. Know who’s in your network.
  33. 33. Stephen22 30directrecruitstotalnetworkSuzanne6 57directrecruitstotalnetworkKenny13 28directrecruitstotalnetworkSasha17 40directrecruitstotalnetworkJennifer13 35directrecruitstotalnetworkSandy2 30directrecruitstotalnetwork2. NETWORKING LIKE NEVER BEFOREDigital tools are probably most famous for spreading content virally. But“virality” isn’t always organic. Know who’s in your network.
  34. 34. 3. RAPID RESPONSETurn unexpected news into a golden opportunity.
  35. 35. 3. RAPID RESPONSE
  36. 36. 4. TRACKABLE DATAKey Performance Indicators (KPIs): Set measurable goals for your campaign.Collect the data to see how you measure up.
  37. 37. 5. MEET PEOPLE WHERE THEY AREDo your supporters love Harry Potter? Have cell phones? Respect “gun safety”?Hang out at USF?
  38. 38. 6. TAKE IT OFFLINEOnline organizing is almost never the end of the story. Plan how you’ll turnonline declarations of support into real-world influence.
  39. 39. BECAUSE THIS IS THE POINT...
  40. 40. CHANGE IN THE REAL WORLD.
  41. 41. NOYSThe National Orgnizationfor Youth Safety is therecipient for funds raised bythe “It Can Wait” campaign4172direct recruitstotal networkDONALDonald and Myra Morrison care deeplyabout texting and driving and their16direct recruitsPlanning yourdigital strategyPlease fill out our short survey!
  42. 42. QUICK TUTORIAL: CAUSES.COM
  43. 43. HOW TO LAUNCH YOUR CAMPAIGNAnyone can create a campaign to gather supporters in one place, buildmomentum, and take collective action.QUICK TUTORIAL: CAUSES.COM
  44. 44. QUICK TUTORIAL: CAUSES.COM
  45. 45. THE NEXT STEPProactively spread the word. Invite friends and share your campaign.
  46. 46. MANAGE YOUR CAMPAIGN FROM ONE PLACE
  47. 47. PSA: We want to share your great campaignsTalkToUs@causes.com
  48. 48. USING DIGITAL TOOLS FOR CAMPAIGN TACTICS:BREAKOUTBrainstorm tacticsVolunteers?1. your theory of change2. a current challenge in your campaign
  49. 49. 1. BRAINSTORM TACTICSRule: every idea is a good one. Write it down.Time: 10 minutes
  50. 50. 2. SequenceTime: 10 minutesLegislative AuthorityPublic opinion/culture shift Protest increasedtuition feesPromote reusable cupsfor partiesPass a student governmentresolutionDIY infrastructureStudent-run peercounseling
  51. 51. 3. ShareTime: 5 minutesOne idea for your digital strategyWhere does it fit in with your campaign goals?
  52. 52. Please give us your completed surveys!:-)Thank you!talktous@causes.com
  53. 53. Please give us your completed surveys!:-)Thank you!talktous@causes.com

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