Infozone Pitch 25.Nov.2012

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Presentation of Infozone project - mainly for VCs and business angels.

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  • 11/25/12
  • 11/25/12
  • 11/25/12
  • Mobile presence and strategy – vital (Notes) Cloud services and mobile internet (Notes) Location based services (Notes) 11/25/12
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  • Mission: Provide businesses with self-service platform for managing mobile identity (implementing mobile strategy) and publishing promotions Help end users get instant access to special offers and find easily information that matters 11/25/12
  • Mission: Provide businesses with self-service platform for managing mobile identity (implementing mobile strategy) and publishing promotions Help end users get instant access to special offers and find easily information that matters 11/25/12
  • 11/25/12
  • 11/25/12
  • 11/25/12
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  • 11/25/12
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  • Infozone Pitch 25.Nov.2012

    1. 1. FoundersEmiliyan Enev - CEO and project founder* Project steering and resource managementEmil Stoyanov - CTO and co-founder* Team leader and software development supervisorBoyan Petkov - Creative and co-founder• Design and user experienceStoyan Angelov - Marketing and sales * Marketing and sales
    2. 2. What do we disrupt?Capitalize on mobile as a disrupterDisrupting:• Traditional marketing• Daily deals model• Plastic and loyalty cards
    3. 3. Trends• Real-time marketing• Hyper local targeting• Marketing will be piece of software• Multichannel and multiscreen
    4. 4. Problem(businesses)How to reach, interactand attract more clientsnearby using the mobilechannel?
    5. 5. Problem (endusers)How to find what’s newaround me and seerelevant promotions -everywhere in 5seconds?
    6. 6. Solution• Help businesses implement their mobile strategy and attract clients nearby• Help end users find what is relevant, useful and beneficial around them – in 5 seconds
    7. 7. Features (endusers):Users are engaged withreal rewardsRelevant locationaware notifications
    8. 8. Features(businesses):Payment formeasurable resultPrecise targeting inreal time
    9. 9. Market & Competition• 600 000 + smartphones in Bulgaria• More than 3 mln. in Romania---• Daily deals websites• Four Square, Yelp, BGMaps, Yellow Pages, GetLokal
    10. 10. Traction & Metrics• 6 000 + objects in the system• 500+ app downloads weekly• 500 – 1000 daily website visits• Public beta Android app• Private beta iOS app
    11. 11. Scalable!• It is easily deployable platform• Adaptable for various regions/industries• Back office do all support / customization
    12. 12. Secret:Businesses engageusers as individuals
    13. 13. Monetization• Fee for distinctive featured profiles• Tariff for publishing promotions• Click to action services• 10 000 businesses will use the paid options in one year
    14. 14. ProjectValidated!
    15. 15. Investment180 000 EURConsidering the potential of the mobile marketing industry – 400% + return within 2-3 yearsExit – sale to strategic investor
    16. 16. How we will use the money?• Marketing activities (55% from budget):• Creating content (15%)• New features development (15%)• Technical support (7,5%)• General & Administrative costs (7,5%)
    17. 17. Thank you! enev@infozone.bgstoyan@infozone.bg

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