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THE HARDER YOU PUSH,
THE HARDER THE SYSTEM PUSHES BACK.
EMILIANO SOLDI – STEFANO LUCANTONI
As Agile Coaches
we address several
challenges to help
organizations on
their path to change
CHANGE
THE DANCE OF SHIVA
HOW MANY AGILE COACHES
ARE NEEDED TO CHANGE
A LIGHTBULB?
JUST ONE!
BUT THE LIGHTBULB MUST
WANT TO BE CHANGED
BERLIN WALL FALL
NOVEMBER 9TH 1989
Motore dell'innovazione è l'Etica, cioè il desiderio sincero e forte di servire l'uomo.
WHAT IS CHALLENGING
THE STATUS QUO?
The SATIR
Change Model
Change happens primarily at the individual level.
In order for a group or organization to change, all 
the individuals within that group or organization 
must change.
This means that in order to affect change in our 
organizations, businesses and 
communities, we must first 
understand how to affect
individual change.
WHEN CHANGE HAPPENS?!
The awareness about the need for change
shouldn’t be taken for granted
Resistance to Change
Change can be disorienting, creating stress and anxiety for many people.
First reaction is to try to avoid the change, often this occurs being passive.
Others will resist the change through tactics such as negativity,
destructive criticism and, in extreme cases, sabotage.
«PEOPLE DON’T RESIST CHANGE.
THEY RESIST BEING CHANGED!»
- PETER SENGE
RESISTANCE IS JUST RESPONSE TO CHANGE.
THAT RESPONSE IS FEEDBACK.
LEVERAGING FEEDBACK MEANS TO
CONTINUALLY ASSESS IT
AND RESPOND ACCORDINGLY…
Culture is the way you think, act and interact
Facilitation
Creating space in order for
people to self-organize
How to
generate
localized
awareness?
19
20
Localized Awareness is just the beginning…
We need
something
more!
"IF YOU WANT TO REALLY CHANGE
CULTURE, YOU HAVE TO START
WITH CHANGING STRUCTURE,
BECAUSE CULTURE DOES NOT REALLY
CHANGE OTHERWISE"
Craig Larman
STRUCTURES GUIDES OUR BEHAVIORS
Conway’s Law
Organizations which 
design systems... 
are constrained to 
produce designs 
which are copies of 
the communication 
structures of these 
organizations
Conway’s Law
Organizations which 
design systems... 
are constrained to 
produce designs 
which are copies of 
the communication 
structures of these 
organizations
ONLY MANAGEMENT CAN CHANGE THE SYSTEM
“It is not enough that management 
commit themselves to quality and 
productivity, they must know what 
it is they must do.
Such a responsibility cannot be 
delegated.”
—W. EDWARDS DEMING
THE MANAGEMENT CHALLENGE
THE NUMBER ONE OBSTACLE TO SUCCESS
FOR MAJOR CHANGE PROJECTS
IS INEFFECTIVE SPONSORSHIP
25%
34%
67%
85%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sponsor was very
ineffective (score < 2)
Sponsor was ineffective
(score between 2 and 3)
Sponsor was effective
(score between 3 and 4)
Sponsor was very
effective (score between
4 and 5)
Percentofrespondentsthat
metorexceededprojectobjectives
Correlation of sponsor effectiveness to meeting project objectives
THE MANAGEMENT CHALLENGE
STAY COMPETITIVE AND CHANGE
AMID CONSTANT TURBULENCE AND DISRUPTION
Management feels the tension between 
needing to stay ahead of increasingly 
fierce competition and needing to deliver 
current year’s results, actually changing 
while running.
That can be overwhelming.
WHAT COULD GIVE THESE LEADERS
NEW STRUCTURES, SPACES AND ENOUGH CONFIDENCE
TO LEAP BEYOND THEIR FEARS?
SAFE – SCALED AGILE FRAMEWORK (DEAN LEFFINGWELL)
29 http://www.scaledagileframework.com
LESS – LARGE SCALE SCRUM (CRAIG LARMAN & BAS VODDE)
30
http://less.works
31
You know what?
We need
something
more!
Frameworks are not enough…
WHAT ABOUT TAKING CARE OF THE CHANGE
PROCESS OF THE PEOPLE INVOLVED?
Change managementChange management
People 
Side
People 
Side
Copyright Prosci 2014. All rights reserved.
THE KOTTER MODELS
Accelerate’s 8-Step Process
A well structured hierarchy, with heavy managerial 
processes can produce reliable and efficient results 
on a weekly, quarterly or annual basis. 
Such an operating system lets people do 
what they know how to do, 
exceptionally well. 
THE FUNCTIONAL HIERARCHY (OPERATING SYSTEM 1)
WHAT WE NEED IS A SECOND OPERATION SYSTEM,
WHICH IS ORGANIZED LIKE A NETWORK NEXT
TO THE EXISTING HIERARCHY.
THAT SECOND OPERATING SYSTEM, IS DEVOTED TO
THE DESIGN AND IMPLEMENTATION OF CHANGE STRATEGY,
THAT USES AN AGILE, NETWORK-LIKE STRUCTURE
AND A VERY DIFFERENT APPROACHES.
The network organization
works best when no one
tries to project-manage it.
FUNCTIONALHIERARCHY
CROSSFUNCTIONALTEAMS
IT COMPLEMENTS, RATHER THAN OVERBURDENS THE HIERARCHY,
THUS FREEING THE LATTER TO DO WHAT IT’S OPTIMIZED TO DO.
IT ACTUALLY MAKES ENTERPRISES EASIER TO RUN
AND ACCELERATES STRATEGIC CHANGE.
DUAL OPERATING SYSTEM
THE GOOD NEWS?!
WE ALREADY USE VIRTUAL NETWORKS
OR ORGANIZATIONS IN AGILE!
ETC
42
Small group of people that initiates, encourages, and supports
an organization’s effort to introduce and improve 
Agile adoption.
IMPROVEMENT COMMUNITIES
43
Group of individuals who join together to work 
collaboratively to improve the organization’s 
Agile adoption.
COMMUNITIES OF PRACTICE
44
A community of practice is a like‐minded or like‐skilled 
group of individuals who voluntarily come together 
because of their passion and commitment around a 
technology, approach, or vision. 
AGILE RELEASE TRAINS DELIVER SOLUTIONS
Virtual organization of 5–12 teams (50–125+ individuals) 
that plans, commits, and executes together
HOW ARE WE GOING TO MAXIMIZE THE
EFFFECTIVENESS OF VIRTUAL NETWORK?
Facilitator
on stage again!
Release Planning Lift Off
STRUCTURED FORMATS
Open Space
OPEN FORMATS
SO
AND…
WE NEED AWARENESS
WE NEED STRUCTURE
WE NEED LEADERSHIP
WE NEED CHANGE MANAGEMENT
We definitely need to create space for collaboration
so that everyone can effectively contribute to change
#

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The harder you push, the harder the system pushes you back