Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The future of TV Advertising




Emi Gal | @emigal | emi@brainient.com
There will be blood.




Emi Gal | @emigal | emi@brainient.com
The Scream by Edvard Munch, 1983

Emi Gal | @emigal | emi@brainient.com
666
Emi Gal | @emigal | emi@brainient.com
Problem 1: interruptive




                   Source: flickr (grey shift)

Emi Gal | @emigal | emi@brainient.com
Problem 2:
                                        TV advertising
                                        is not really
  ...
Problem 3: boring




Emi Gal | @emigal | emi@brainient.com
Problem 4:
                                        TV advertising
                                        doesn’t drive
  ...
Problem 5: expensive




                                    Source: Getty Images




Emi Gal | @emigal | emi@brainient.com
Problem 6: limited




                         Source: flickr (desolate places)




Emi Gal | @emigal | emi@brainient.com
There’s good news




Emi Gal | @emigal | emi@brainient.com
Solution 1: non-intrusive format




Emi Gal | @emigal | emi@brainient.com
Solution 2: performance-based




Emi Gal | @emigal | emi@brainient.com
Solution 3: plug & play




Emi Gal | @emigal | emi@brainient.com
Solution 4: context related




Emi Gal | @emigal | emi@brainient.com
Solution 5: two-way




Emi Gal | @emigal | emi@brainient.com
Solution 6: interactive video




Emi Gal | @emigal | emi@brainient.com
Make more money with your video content.




Emi Gal | @emigal | emi@brainient.com
Joel 3:19
          “...in whose land they shed innocent blood.”




Emi Gal | @emigal | emi@brainient.com
Thank you!

        emi@brainient.com
        www.brainient.com
        @emigal




Emi Gal | @emigal | emi@brainient.com
Upcoming SlideShare
Loading in …5
×

TV Advertising: There will be blood

4,202 views

Published on

Six fundamental problems of TV Advertising and six immediate solutions in exactly sixty seconds.

TV Advertising: There will be blood

  1. The future of TV Advertising Emi Gal | @emigal | emi@brainient.com
  2. There will be blood. Emi Gal | @emigal | emi@brainient.com
  3. The Scream by Edvard Munch, 1983 Emi Gal | @emigal | emi@brainient.com
  4. 666 Emi Gal | @emigal | emi@brainient.com
  5. Problem 1: interruptive Source: flickr (grey shift) Emi Gal | @emigal | emi@brainient.com
  6. Problem 2: TV advertising is not really contextual Emi Gal | @emigal | emi@brainient.com
  7. Problem 3: boring Emi Gal | @emigal | emi@brainient.com
  8. Problem 4: TV advertising doesn’t drive to action Source: flickr (Julia Keller) Emi Gal | @emigal | emi@brainient.com
  9. Problem 5: expensive Source: Getty Images Emi Gal | @emigal | emi@brainient.com
  10. Problem 6: limited Source: flickr (desolate places) Emi Gal | @emigal | emi@brainient.com
  11. There’s good news Emi Gal | @emigal | emi@brainient.com
  12. Solution 1: non-intrusive format Emi Gal | @emigal | emi@brainient.com
  13. Solution 2: performance-based Emi Gal | @emigal | emi@brainient.com
  14. Solution 3: plug & play Emi Gal | @emigal | emi@brainient.com
  15. Solution 4: context related Emi Gal | @emigal | emi@brainient.com
  16. Solution 5: two-way Emi Gal | @emigal | emi@brainient.com
  17. Solution 6: interactive video Emi Gal | @emigal | emi@brainient.com
  18. Make more money with your video content. Emi Gal | @emigal | emi@brainient.com
  19. Joel 3:19 “...in whose land they shed innocent blood.” Emi Gal | @emigal | emi@brainient.com
  20. Thank you! emi@brainient.com www.brainient.com @emigal Emi Gal | @emigal | emi@brainient.com

×