How to FUCK your customers properly

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How to FUCK your customers properly

  1. 1. HOW TO UNDERSTAND YOUR CUSTOMERS Emi Gal | @emigal | emigal.com
  2. 2. HOW TO CALIBRATE YOUR product/message for the CUSTOMERS Emi Gal | @emigal | emigal.com
  3. 3. HOW TO FIND YOUR CUSTOMERS Emi Gal | @emigal | emigal.com
  4. 4. HOW TO KEEP YOUR CUSTOMERS Emi Gal | @emigal | emigal.com
  5. 5. FIND UNDERSTAND CALIBRATE KEEP Emi Gal | @emigal | emigal.com
  6. 6. HOW TO F.U.C.K. YOUR CUSTOMERS Emi Gal | @emigal | emigal.com
  7. 7. PROPERLY Emi Gal | @emigal | emigal.com
  8. 8. http://www.youtube.com/watch?v=y-AXTx4PcKI Emi Gal | @emigal | emigal.com
  9. 9. ATTENTION INTEREST DECISION ACTION Emi Gal | @emigal | emigal.com
  10. 10. ATTENTION Say FUCK 17 times Emi Gal | @emigal | emigal.com
  11. 11. ATTENTION Wear RED shoes aka STAND OUT Emi Gal | @emigal | emigal.com
  12. 12. ATTENTION LISTEN TO THEM Emi Gal | @emigal | emigal.com
  13. 13. ATTENTION LISTEN UNDERSTAND THEIR PROBLEMS INTEREST BY CALIBRATING YOUR MESSAGE Emi Gal | @emigal | emigal.com
  14. 14. INTEREST YOU HAVE TO ADAPT Story Pitch Product FAST Emi Gal | @emigal | emigal.com
  15. 15. Hi. We’re Brainient, an interactive video server.
  16. 16. Hello, MTV We’re Brainient, an interactive video ad server, and we want to write you a big fat cheque. This presentation shows you why.
  17. 17. INTEREST SO, WHAT PROBLEMS DO YOU HAVE? Emi Gal | @emigal | emigal.com
  18. 18. INTEREST YES, OF COURSE WE DO THAT GO AND BUILD IT, QUICKLY! Emi Gal | @emigal | emigal.com
  19. 19. DECISION 2 STEPS: Emi Gal | @emigal | emigal.com
  20. 20. DECISION STEP 1: FIND THE DECISION MAKER Emi Gal | @emigal | emigal.com
  21. 21. DECISION STEP 2: GET THE DECISION MAKER DRUNK OR SLEEP WITH HIM / HER, IT SOMETIMES WORKS. SO I HEAR. Emi Gal | @emigal | emigal.com
  22. 22. DECISION (OR) STEP 2: PUT A TIME CONSTRAIN ON IT Emi Gal | @emigal | emigal.com
  23. 23. DECISION (OR - IDEALLY) STEP 2: BUILD SOMETHING THAT WILL MAKE THEM BITE YOUR HAND OFF. HOW? SIMPLE: JUST LISTEN TO THEM Emi Gal | @emigal | emigal.com
  24. 24. ACTION FOCUS ON ONE THING ONLY: Emi Gal | @emigal | emigal.com
  25. 25. ACTION CUSTOMER FUCKING SUCCESS Emi Gal | @emigal | emigal.com
  26. 26. ACTION WELL DONE, YOU! NOW IT’S TIME FOR SOME? Emi Gal | @emigal | emigal.com
  27. 27. ACTION REST OF COURSE :) Emi Gal | @emigal | emigal.com
  28. 28. REPEAT ENDLESSLY WITH STRUCTURE AND TENACITY Emi Gal | @emigal | emigal.com
  29. 29. SO: In order to F.U.C.K. your customers properly, you need to A.I.D.A. and then R.E.S.T. Emi Gal | @emigal | emigal.com
  30. 30. Thanks! @emigal emigal.com | brainient.com +44 778 721 2915 Emi Gal | @emigal | emigal.com

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