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This KnowledgeBuilder is a presentation of the EMG Academy on Developing a Great Tagline. It was presented on May 12, 2011. Learn more about KnowledgeBuilders at http://www.emgonline.com/Academy/Pages/EMG-Academy/KnowledgeBuilders.
Want a new tagline? You’ve probably noticed some schools have wonderful taglines, and others boring ones. The great ones are clever, differentiating and unexpected. They add sparkle to a campaign, attract compliments, and help humanize a school. The bad ones? They just sit there and take up space, attracting little attention and inspiring no one! Well, great taglines aren’t easy to develop—especially in higher education. But if you employ the right processes, you can greatly improve your chances. This session helps you learn the approaches that professionals use that lead to inspiring, memorable and effective taglines, and can help you set the stage to develop one for your school. Join us in this fun interactive session.
© 2011 Educational Marketing Group, Inc.
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