FIU Social Media Primer


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Internal Presentation on Social Media to staff

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FIU Social Media Primer

  1. 1. Social Media Primer<br />by Matt & Eddie<br />
  2. 2.
  3. 3. Topics<br />What is Social Media<br />The Tools: blogs, facebook, twitter<br />FIU’s social media sites and accounts<br />How has it changed the way we work<br />
  4. 4. What is Social Media<br />Social Media is<br />a category of sites that is based on user participation and user-generated content<br />an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures<br />
  5. 5. What is Social Media<br />
  6. 6. What is Social Media<br />It has shifted how we communicate, it has democratized communications<br />&quot;We&quot; are the influencers<br />We get our info faster than traditional media <br />It is a force to be reckoned with <br />Users expect you to be there <br />Transparent, inclusive, authentic, customer driven<br />Create opportunities for people to feel ownership of the brand <br />
  7. 7. Tools: blogs, facebook, twitter<br />Blogs<br />
  8. 8. Tools: blogs, facebook, twitter<br />Blogs<br /><br />
  9. 9. Tools: blogs, facebook, twitter<br /> <br />New York Times<br />CNN<br />Wall Street Journal<br />The Washington Post<br />NEWS@FIU<br /><br /> <br />
  10. 10. Tools: blogs, facebook, twitter<br />Social Networks<br /><br />
  11. 11. Tools: blogs, facebook, twitter<br />250 million users<br /> <br />If it were a country, it would be the 4th largest in the world<br />- profile<br />- group<br />- page<br />Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.<br />
  12. 12. Facebook<br />Myspace<br />Twitter<br />Linkedin<br />Gen Z<br />61%<br />65%<br />9%<br />0%<br />Gen Y<br />65%<br />75%<br />14%<br />9%<br />Gen X<br />76%<br />57%<br />18%<br />13%<br />Baby Boomers<br />73%<br />40%<br />13%<br />13%<br />WWII Gen<br />90%<br />23%<br />17%<br />4%<br />Tools: blogs, facebook, twitter<br />Social Networking Sites Used by US Social Network Users, by Generation, May 2009 <br />(% of Respondents in each group)<br />Source: Anderson Analytics, &quot;Social Network A& U Profiler, provided by emarketer, July 13, 2009<br />
  13. 13. Tools: blogs, facebook, twitter<br />Twitter<br /><br />
  14. 14. Tools: blogs, facebook, twitter<br />Twitter<br />@fiuconnection<br />
  15. 15. Tools: blogs, facebook, twitter<br />Twitter<br />@fiunews<br />1,119 Followers <br />
  16. 16. Tools: blogs, facebook, twitter<br /><br />140 videos uploaded<br />95K video views<br />212 subscribers<br /><br />@FIUNews - 1119 followers<br />@FIUconnection<br /><br />2,839 images<br />105 marked as favorites<br />219,738 views<br /><br />6,126 fans<br />197 interactions/week<br /><br />10 issues posted<br />11,832 document views<br />(FIU Magazine)<br /><br />123K views since January<br />78K unique visitors<br />23K E-mail Subscribers<br />385 Comments<br /><br />226 friends<br />
  17. 17. How has it changed the way we work<br />Social media is more than just another marketing channel<br />Public relations<br />Customer service <br />Loyalty building<br />Collaboration<br />Networking<br />Thought leadership<br />Conversations require us to<br /><ul><li>LISTEN, LISTEN,LISTEN
  18. 18. Engage</li></li></ul><li>How has it changed the way we work<br />Measure ( Audience, Engagement, Loyalty, Influence, Action) <br />
  19. 19. How has it changed the way we work<br />What should you do right now?<br />Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)<br />Listen. (use facebook and twitter search to find groups or pages related to your subject matter)<br />Engage. (talk, comment and participate in those groups or pages which are specific to your targets)<br />Strategize. (social media is not the answer to every marketing or communication question)<br />
  20. 20. Questions<br />