What is Inbound Marketing? The 5 minute Overview

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Inbound Marketing is a cost effective marketing strategy that relies on you turning your website into a hub of information for your industry and customers!

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What is Inbound Marketing? The 5 minute Overview

  1. 1. Emerge WhatisInboundMarketing 5-MinuteOverview emergestudio
  2. 2. Whetheryou’rereadyornot, marketinghasalreadybeen DISRUPTED.
  3. 3. People’sbehaviourshavechanged. They’reTUNINGOUTtraditionalmarketingtactics.
  4. 4. THEOLDMARKETINGPLAYBOOKISBROKEN TRADITIONAL COLDCALLING COLDEMAILS(SPAM) INTERRUPTIVEADS MARKETER-CENTRIC @ 86% 44% 200M 91% SKIPTVADS UNSUBSCRIBE FROM EMAIL OFDIRECTMAIL ISNEVEROPENED ONTHE DO-NOT-CALLLIST
  5. 5. Inordertoattractcustomers,marketershaveto providethem withsomethingtheywilllove.
  6. 6. THISIS WHERE INBOUND COMESIN.
  7. 7. InboundMarketingislikecreatingawaterholeforyourindustry. Aplacethatattractspotentialcustomersbyofferinghelpful information.
  8. 8. THENEW MARKETINGPLAYBOOKISIN! INBOUND SEO BLOGGING ATTRACTION CUSTOMER-CENTRIC 126% 61% 14% 50% MORELEADS IFYOUBLOG MORESALESWITH LEADNURTURING LESSCOSTS THANOUTBOUND SEOLEADS CLOSERATE inf $
  9. 9. Whenyouuse inboundmarketing, CUSTOMERSCOMETOYOU.
  10. 10. CONTENT InboundMarketingisabout
  11. 11. CONTEXT and Bypublishingtherightcontentintherightplaceatthe righttimeyourmarketingbecomesrelevantand helpfulto yourcustomers,notinterruptive. Now,that’smarketing peoplecanLOVE.
  12. 12. IT’SMULTI-CHANNELMARKETING InboundMarketingismulti-channelbynaturebecause itapproachespeoplewheretheyare,inthechannel wheretheywanttointeractwithyou. Keyword Search Blog Websites & Landing Pages Calls-to-Action Social Media Email Marketing Automation
  13. 13. GetFound Awarness Blogcontent,eBook,Tip Sheet,Checklist,How-to-Video, EducationalWebinar Evaluation ProductWebinar, CaseStudy,Sample,FAQ,Data Sheet,DemoVideo Purchase FreeTrial,LiveDemo, Consultation, Coupon TopofFunnel MiddleofFunnel Bottom ofFunnel Createblogcontent,searchengine optimize(SEO)yourcontent,andpromoteiton socialmediasites. Placecalls-to-actionthroughoutyourwebsitetodrive visitorstolandingpageswithforms.Visitorsfillout theformstogetwhateveryou’reofferingand becomeleads. Sendyourleadsautomatedemailstodrivethem alongyourbuyingcycle.Provideyoursalesteam with leadintelligencesotheycanmakemoreeffective salescalls. Analyzethesuccessofyourmarketingcampaigns, anddeterminewhichareasneedfurther optimizationsforfuturesuccess.
  14. 14. INBOUNDCREATESMORELEADS 54% moreleadsaregenerated byinboundthanoutbound. 40% 35% 30% 25% 20% 15% 10%10% 5% 0% 34% 22%
  15. 15. INBOUNDLEADSCOST61% LESSTHAN OUTBOUND OUTBOUND AVGCOST/LEAD:$346 INBOUND AVGCOST/LEAD:$135
  16. 16. HOW TOMAKEINBOUNDSUCCESSFULLYWORK Therearesomanychannels... SOCIALMEDIA andadifferenttoolforeachchannel.Tryingtomanageacampaignacrossallthese differentplatformscantakeupalotoftimeandresources. SEARCH CONTENT CREATION LEAD MANAGEMENT ANALYTICS
  17. 17. Andthatlowerseffectiveness! THAT’SWHEREWECOMEIN.
  18. 18. Wemake InboundMarketing SIMPLE
  19. 19. Launchinganinboundstrategyislikegoingintoorbit. Youneed Onceinorbitweusecontinuousfinetuningtokeepthe rocketinaperfectorbit. AROCKET (WEBSITE) ANENGINE (HUBSPOT) FUEL (CONTENT) + +
  20. 20. Beforelaunchinganinboundmarketingstrategyweneedtodosome preparation.AgreatInboundMarketingStrategy+AWebsiteOptimised forInboundwillsetthefoundationforyourInboundlaunch. Step1 Countdown/Pre-Flight
  21. 21. Everycompanyweworkwithisunique.SucceedingatInbound Marketingrequiresadiversesetofskillsandexpertise.We’vecreated 3approaches,eachonecustomisablebaseddependingonyourgoals andthelevelofexpertiseyouhavein-house. Step2 Who’spilotingthisrocket?
  22. 22. Oncewe’reofthegroundandintoorbitit’sallaboutflight management.We’reconstantlyreceivingfeedbackandusinganagile approachtoquicklyadjustwhatwe’redoingtomeetyourgoals.What wewanttodoisturnthisrocketintoablackholethatsucksinallthe leadsanddeliversthem toyoursalesteam. Step3 Whathappensinorbit? CLOSEDLOOP MARKETING CYCLE market planning execution analytics
  23. 23. AREYOUREADY TOSEEHOW WECAN TRANSFORM YOURINBOUNDMARKETING? f CONTACTUS orfollowus

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